Remove Law Remove Organizational Behavior Remove Participation and motivation Remove Universities
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The first law of sustainable giving in nature is this: Giving must be seen by partners who are able and willing to reciprocate. Participants each get money. They are motivational. It actually reduces the charitable behavior.[23] 24] When giving appears motivated by benefits, it loses its value as a signal.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The first law of sustainable giving in nature is this: Giving must be seen by partners who are able and willing to reciprocate. Participants each get money. They are motivational. It actually reduces the charitable behavior.[23] 24] When giving appears motivated by benefits, it loses its value as a signal.

Values 52
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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

9] The point isn’t that these are universal solutions for fundraising.[10] How about a big prestigious university? The purpose of the first meeting, usually a breakfast, was to ask for their advice on some university policy. The conversation would uncover their connections or interest with different university programs.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

These establish motivation from the main character’s original identity. Without this, even a catastrophic threat won’t motivate action. To motivate dramatic action, the problem must be disruptive. Otherwise, it won’t motivate action. The narrative arc. Story moves through a narrative arc. The inciting incident.