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The Future of Location-Based Cause Marketing Unfolds with CheckPoints

Selfish Giving

CheckPoints , a new iPhone application, allows you to check-in to retail locations and view advertised products. Find ways to use location-based cause marketing so you don’t fall behind. I have a couple suggestions here , and I’ve devoted a whole category of my blog to location-based cause marketing.

Retail 214
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Is Your Road to Success Paved with Location Paved Services?

Selfish Giving

Most of the major location-based cause marketing programs have been ATD’s. Not all small businesses are ready for location-based services, but every business is eager to save money and build customer loyalty. More importantly, we’ve helped create a location platform from which we can launch cause marketing programs.

Retail 184
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Trending Sources

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Why Location Matters for Fundraising and Why Social Donors Give

The Chronicle of Philanthropy

By Rasheeda Childress Where donors live can change their giving patterns, two recent studies show.

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Coming Soon to a Mother Near You, Location-Based Marketing

Selfish Giving

While young men used to be the most active demo for location-based marketing (e.g. Start learning more about location-based marketing and the mobile web. When Facebook launches its own location-based service this week, you’ll want to follow the FB Monster @johnhaydon as he will have all the news and tools to report.

Marketing 162
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5 Reasons Not to Give Up on Location-Based [Cause] Marketing

Selfish Giving

Those are the findings of a recent Forrester study on location-based services like Foursquare, Gowalla and Loopt. Forrester’s “wait and see&# findings on location-based marketing (LBM) are not new. Here are a five reasons why nonprofits should stick with location-based marketing. Steel swords will never work.

Marketing 189
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Even in email fundraising location matters

Fundraising Coach

To see the entire email, go to: [link] The post Even in email fundraising location matters appeared first on FundraisingCoach.com. Special thanks to Love146 Director of Development Matthew Miller for letting me weigh in on the email. And Love146 Creative Director Marilyn Murray for sharing the wonderful results.

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CauseWorld: Location-Based Cause Marketing

Selfish Giving

Beth Kanter recently wrote on CauseWorld , which is essentially a “cause version&# of Foursquare. Like foursquare and gowalla, you open the application on your phone and see local businesses (instead of showing everything around you, CauseWorld only shows businesses that you can check into for karmas).

Marketing 197