The Agitator

OCTOBER 23, 2012

Overall donor attrition in 2010 was 59% — that is, 59% of 2009 donors did not give again to participating nonprofits in 2010. Last year new donor retention was only 27%! Jay’s eTapestry system hit the market 15 years ago as one of the first of the online systems. Retention tools. You can see the press release here.

Retention 102

Retention Management Activism Communication 102

The Agitator

JUNE 23, 2011

That’s not the first time The Agitator has focused on donor retention as a top priority. But those results convinced Roger and me that we couldn’t hammer away at the retention issue enough. We fundraisers aren’t the only ones to give priority to retention. and the U.K.

Retention 77

Retention Management Marketing Marketing 77

MNA Association

JANUARY 22, 2024

This policy defines MNA’s salary bands by position using benchmarks from market data, details the parameters and process for raises, promotions and adjustments to salary bands, and clarifies the process for any ancillary compensation, such as bonuses. We also value our team and would like them to stick around (aka employee retention).

Race and Ethnicity 52

Race and Ethnicity Associations Values Culture 52

The Agitator

JUNE 16, 2016

Chapter 9 of my book, Retention Fundraising: the art and science of keeping your donors for life, focuses on ‘Barriers to Retention’ The top two barriers? The real killers? #1: 1: Silos and #2: False Attribution. Those who work in organizations with more than one department are familiar with silos.

Retention 69

Retention Communication Fundraising Fundraising 69

The Agitator

SEPTEMBER 12, 2012

The Agitator is gratified by this report from Fundraising Success indicating that retention mailings have grown by 16% from 2010 to 2011. Check our postings under 'donor retention'.]. As Ethan Boldt observes: “…fundraisers are putting more emphasis on keeping the donors they have on their rolls.” ” Hallelujah!

Retention 75

Retention Fundraising Fundraising Nonprofit Management 75

Top Nonprofits

JANUARY 2, 2024

In this guide, we’ll cover five reasons why employee training is a worthwhile priority for your nonprofit: Higher employee engagement. Improved employee retention. Many online classes cover relevant nonprofit topics including grant writing, volunteer management, communications, and social media outreach.

Participation and motivation 52

Participation and motivation Nonprofits Retention Management 52

The Agitator

APRIL 9, 2012

The Agitator is rather passionate on the subject of donor retention. So we were gratified to see this article — Keep ‘em Comin’ Back — from the Center for Media Research discussing an Acxiom/Loyalty 360 study of customer retention in the commercial space. Just 'Search' that term on our website!].

Retention 69

Retention Universities Values Marketing 69

The Agitator

APRIL 13, 2014

Debbi Barber at Grizzard, in a post last week titled One Simple Way to Improve Retention , hit the nail on the head. She recommended one improvement that would unfailingly yield higher lifetime value from any nonprofit’s donors.

Retention 105

Retention Fundraising Fundraising Nonprofit Management 105

The Agitator

JANUARY 12, 2014

— donor retention. Seems to me there is significant similarity between the management mindset of some of the Big Box stores and burger chains and many nonprofits. Don''t Miss these Posts donor retention fundraising marketing metrics nonprofit management research premium' Let me explain.

Public and Nonprofit Management 92

Public and Nonprofit Management Retail Retention Nonprofit Management 92

The Agitator

APRIL 12, 2012

Tom’s post yesterday, Nonprofits and the Customer Experience not only warrants reading a second time, but I also feel compelled to pile on some more emphasis and detail because it goes right to the heart of retention and donor value. Here’s why I think this is so important. Donor Service centers (inbound calls and email response).

Retention 90

Retention Production Values Activism 90

The Agitator

FEBRUARY 13, 2014

He preaches a lot about retention and how monthly giving programs relate to it. direct marketing Don''t Miss these Posts donor retention fundraising legacy marketing loyalty nonprofit management planned giving telemarketing You Deserve a Raise premium' Of course, that’s because if you can communicate with someone.

Fundraising 84

Fundraising Fundraising Retention Nonprofit Management 84

The Agitator

OCTOBER 8, 2013

Once again … the nonprofit world has painfully proven Aldous Huxley’s maxim that “facts do not cease to exist simply because they are ignored.” Once again … for the 7th year in a row the Donor Retention Rate among 2,840 American nonprofits surveyed has again dropped.

Retention 82

Retention Nonprofit Management Management Marketing 82

The Agitator

MAY 14, 2014

Building on Drayton Bird’s blog, Five shocking lessons from a lifetime in marketing , Jeff Brooks added some fundraising spin of his own with 5 things you wish you already knew. Jeff inspired me to think more specifically about basic marketing mistakes fundraisers make. But I’m being.

Fundraising 86

Fundraising Fundraising Retention Nonprofit Management 86

The Agitator

JANUARY 8, 2014

Don''t Miss these Posts donor retention DonorTrends fundraising marketing metrics nonprofit management nonprofits premium' Here are my candidates for a basic set of 2013 KPIs every fundraiser needs. Lifetime Value of Your Donors. You’ll need this fundamental and.

Retention 88

Retention Nonprofit Management Values Management 88

The Agitator

MARCH 6, 2014

communications direct mail direct marketing Don''t Miss these Posts donor retention fundraising nonprofit management online fundraising research telemarketing You Deserve a Raise premium'

Retention 79

Retention Nonprofit Management Management Communication 79

The Agitator

JANUARY 5, 2014

Don''t Miss these Posts donor retention DonorVoice fundraising marketing metrics nonprofit management premium' What innovations will be required to get the results you want? Will you be looking to maximize net income this.

Fundraising 79

Fundraising Fundraising Retention Nonprofit Management 79

The Agitator

JANUARY 13, 2014

Acquisition Don''t Miss these Posts donor retention fundraising marketing metrics nonprofit management premium' How did you come up with that number? Here are some possibilities … 1. You got the message. Your CEO was looking for.

Retention 76

Retention Nonprofit Management Management Marketing 76

EveryAction

NOVEMBER 27, 2018

We've searched far and wide for the best and brightest nonprofit conferences from all around the country! Nonprofit Management. Marketing & Communications. Nonprofit Technology, and more! Best Nonprofit Conferences Calendar 2019. Alliance Management Institute (AMI). Nonprofit Management.

Nonprofit governance and management 105

Nonprofit governance and management Public and Nonprofit Management Associations Finance 105

The Agitator

AUGUST 30, 2010

I follow the articles of Kendall Allen, a marketing and digital media consultant who writes occasionally in Online Spin. In her latest article , she comments on some issues that drive commercial marketers nuts, and probably a lot of nonprofit marketers and fundraisers as well. Her four areas?

Marketing 60

Marketing Marketing Construction Retention 60

The Agitator

MARCH 4, 2014

database marketing demographic trends direct marketing Don''t Miss these Posts donor retention fundraising nonprofit management premium' Here’s a guy who knows just how much donor details matter. “A A thought on cleaning data: one of the emerging issues.

Retention 63

Retention Nonprofit Management Management Marketing 63

Bloomerang

JANUARY 22, 2024

You can also explore the National Association of State Charity Officials website, which lists contact information for the government agency of each state that is tasked with managing nonprofit affairs. Nonprofit Sector Annual Review , nonprofits make up about 6.5% Hire staff members According to the Health of the U.S.

Public and Social Policy 80

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Charitable Organizations 80

Fundraising Coach

SEPTEMBER 26, 2023

For instance, you might already use a marketing tool to schedule posts and emails in advance or have a CRM to track donor relationships to free up your team’s bandwidth. For example, fundraising software can support donor retention efforts by sending automated thank-you emails when a donation is made.

Participation and motivation 59

Participation and motivation Fundraising Fundraising Recruitment 59

The Agitator

MARCH 19, 2010

Tags: Don't Miss these Posts charities donor retention fundraising legacy marketing loyalty nonprofit management nonprofits planned giving.

Marketing 66

Marketing Marketing Retention Nonprofit Management 66

The Agitator

APRIL 18, 2011

So 62% — almost two-thirds — of groups represented by our responders don’t manage to excite a second gift out of even four-in-ten new donors. Here are the results … 31% — Less than 30%. 31% — 30% to 39%. 24% — 40% to 49%. 15% — 50% or more.

Retention 78

Retention Management Communication Fundraising 78

The Agitator

OCTOBER 2, 2011

At first glance, this article from the McKinsey Quarterly — We’re all marketers now — might seem too ‘foreign’ to the experience of nonprofits and fundraisers to bother with. Digital engagement yields customer data by the terabytes per day for some marketers. But I urge you to read it.

Marketing 93

Marketing Marketing Retail Retention 93

The Agitator

OCTOBER 2, 2011

At first glance, this article from the McKinsey Quarterly — We’re all marketers now — might seem too ‘foreign’ to the experience of nonprofits and fundraisers to bother with. Digital engagement yields customer data by the terabytes per day for some marketers. But I urge you to read it.

Marketing 93

Marketing Marketing Retail Retention 93

The Agitator

SEPTEMBER 28, 2010

Both First Year and multi-year retention rates declined in the first half of 2010, although per-donor revenue rates finally rose again in the first half of 2010 after a decline that lasted throughout 2009. decline in retention rates) and the health sector with a 7.2% decline in retention.

Fundraising 89

Fundraising Fundraising Retention Healthcare 89

Affnetz

MARCH 14, 2024

Introduction: In today’s fast-paced world, nonprofits are constantly seeking innovative solutions to streamline their operations and amplify their impact. Traditionally, organizations have turned to established CRM ( Customer Relationship Management ) platforms like Salesforce to address these needs.

Nonprofits 130

Nonprofits Management Production Nonprofit Management 130

The Agitator

JUNE 2, 2009

The rule is confirmed in marketing scenario after scenario, including fundraising. Is there a more important rule in marketing/fundraising? My vote goes to Pareto’s 80/20 rule — 80% of the value or activity tends to come from 20% (or less) of customers, or whatever the active universe. Register here.

Marketing 40

Marketing Marketing Retention Recruitment 40

The Agitator

AUGUST 11, 2010

Nonprofits are still improving their use of direct marketing, phone, email, and other channels. The old ways of planning and managing constituent communication are dead.&#. Target Analytics convened a group of 14 very large nonprofit organizations and reviewed their online and offline giving between 2005 and 2009.

Retention 70

Retention Nonprofit Management Management Marketing 70

Bloomerang

OCTOBER 1, 2021

But what role does your board play in donor management, exactly? With their direct involvement, they must understand what donor management tactics are working, which are falling short, and what the overall financial situation of your organization is. Great question! Include a final section that focuses on donor relations.

Public and Nonprofit Management 121

Public and Nonprofit Management Management Retention Universities 121

The Agitator

MARCH 13, 2013

Here’s a classic marketing question: When do I imitate versus when do I innovate? Or as Tom says: Retention. Being so afraid of being called a micromanager that you don’t manage enough. It’s a stimulating list, covering most aspects of fundraising. Lazy cultivation. [Or Hiring the wrong major-gift leader.

Fundraising 109

Fundraising Fundraising Retention Finance 109

The Agitator

JANUARY 4, 2017

Irish fundraiser Simon Scriver produces a near-constant flow of bits and pieces on his Twitter feed (@ToastFundraiser). Some relate to fundraising, some to charity doings and some simply to the hilarity of the human condition.

Retention 60

Retention Fundraising Fundraising Nonprofits 60

NonProfit Hub

MARCH 6, 2020

There are a few key terms to remember once bidding opens and the auction officially begins: Minimum starting bid: This is the lowest amount that the first bidder can bid on an item, usually set at 30-50% of the market value. This is usually 10-15% of the market value. Effective communications are a crucial donor retention strategy !

Retention 52

Retention Management Values Marketing 52

The Agitator

AUGUST 4, 2010

Tags: Don't Miss these Posts charities communications direct mail direct marketing donor retention fundraising loyalty nonprofit management nonprofits online fundraising social networking.

Fundraising 69

Fundraising Fundraising Retention Nonprofit Management 69

The Agitator

APRIL 23, 2013

Plus, the decision was made at the time when response rates, average gifts and retention were at an all-time high. I really have to applaud the thoughtful, gutsy top managers at ACS who are making this high risk, exposed-to-the-public experiment. What are you doing to challenge the same-old same-old?

Public and Nonprofit Management 98

Public and Nonprofit Management Retention Universities Management 98

The Agitator

JANUARY 21, 2018

Any discussion of metrics in The Agitator must include a nod to “ The Curse of Fundraising Innumeracy ” about an Agitator reader who tried to keep a straight face when someone said they had a 95% retention rate. I heard from an Agitator reader recently who was trying to convince her boss to keep the direct marketing program.

Retention 72

Retention Activism Marketing Marketing 72