Dr. James explains the power of giving: why leading with a gift always wins
iMarketSmart
MAY 22, 2023
The gift value is identical. The charity signals that the donor is valued. (We It can come not only from the nonprofit, but also from a supporting community. Administrators like these events. 17] Another study looked at over 10,000 nonprofit tax returns. Journal of Marketing, 80 (4), 56-71. [7] Take a tour.
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