Why you must deliver value in fundraising, not just take the money and run
iMarketSmart
JUNE 26, 2023
It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying. But they aren’t trying to deliver that much value. In fact, delivering value to the donor may not even make sense to them.
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