The Agitator

MARCH 27, 2012

YET… day in day out thousands of nonprofits pour the bulk of their marketing and fundraising dollars into a leaky retention bucket, seemingly oblivious to this gigantic waste that endangers their very future. Truth be told, the real reason is: “Because we really don’t know how to improve retention and fix the leaky bucket.”.

Retention 75

Retention Fundraising Fundraising Recruitment 75

EveryAction

NOVEMBER 27, 2018

We've searched far and wide for the best and brightest nonprofit conferences from all around the country! Nonprofit Management. Marketing & Communications. Nonprofit Technology, and more! Nonprofit Management / #AMI2019 / @NPL_Alliance. Nonprofit Management. Nonprofit Management.

Nonprofit governance and management 105

Nonprofit governance and management Public and Nonprofit Management Associations Finance 105

The Agitator

JANUARY 24, 2010

" He argues that most major donors are recruited into a nonprofit on a peer-to-peer basis, rather than being cultivated up the donor pyramid from initial small gifts. Lawrence Hence, managing director of Target Analytics, does a terrific job of rebuttal in this "must read" article.

Retention 69

Retention Recruitment Nonprofit Management Management 69

The Agitator

MARCH 20, 2011

I’ve been fiddling around with a list of favorite fundraising metrics … the fewest numbers I would most like to know about my/your donors to judge my/your direct marketing fundraising performance. First-year retention rate for new donors, by acquisition media (The linchpin of future value). How about this list … 1.

Fundraising 89

Fundraising Fundraising Retention Recruitment 89

The Agitator

SEPTEMBER 1, 2011

By focusing on retaining existing donors, there is less money that you have to spend recruiting new donors to replace your losses. AFP helpfully provides this list of resources on donor retention.

Retention 88

Retention Recruitment Associations Fundraising 88

Affnetz

MARCH 14, 2024

However, as the landscape evolves and the costs of adapting general-purpose CRMs to meet nonprofit needs grow, nonprofits are discovering the value of specialized tools designed specifically for their sector, out of the box. Looking for a Salesforce CRM alternative tailored to nonprofits? You’ve come to the right place.

Nonprofits 130

Nonprofits Management Production Nonprofit Management 130

The Agitator

MAY 25, 2009

Based in part upon our DonorTrends survey research, Donor Superstars looks at two very special groups of donors — Recruiters and Loyalists. Recruiters are the donors who actively recommend your mission or cause to others. Our latest white paper on donor loyalty, Donor Superstars: Working with Your Missionaries, is now available.

Recruitment 40

Recruitment Retention Nonprofit Management Values 40

The Agitator

JUNE 2, 2011

More donors are being recruited via online routes. Robust DM programmes drive up the retention and long-term value of new donors acquired online. If we are to tackle this situation (and improve the retention rates of all supporters) we need to look again at our websites and ask ourselves if they give donors what they want?

Fundraising 74

Fundraising Fundraising Retention Recruitment 74

The Agitator

MARCH 16, 2009

However, in one respect, propensity to make referrals and recruit others to causes they support, online donors do significantly "out-proselytize" offline donors. This is somewhat worrisome in that arguably more opportunities are available for affordable cultivation (including more personalized treatment) of online donors.

Retention 40

Retention Recruitment Nonprofit Management Associations 40

The Agitator

MAY 8, 2011

A survey by Smart Online reveals that 90% of nonprofits use e-mail or social media marketing, but only 19% plan on having a smart phone application and only 16% a mobile web page in 2011. How many missionaries or recruiters do you win when your organization is always in your supporters’ pockets and purses?

Non-Profits 79

Non-Profits Fundraising Fundraising Construction 79

The Agitator

SEPTEMBER 26, 2012

Our August post on Catch & Release Fishing focused — yet again — on the burning need to get serious about retention. When I buy a camera from Amazon I consider its cost relative to my perception of value for money in the camera market. And they could get very much better at retention.

Non-Profits 77

Non-Profits Retention Construction Recruitment 77

The Agitator

NOVEMBER 19, 2009

" "Selling" marketing programs and investment to the "corner office" and to Boards can indeed be challenging. Especially if management has felt surprised by previous unmet fundraising goals, or is simply shell-shocked by the impact of the recession on the last 18-24 months of fundraising.

Fundraising 56

Fundraising Fundraising Management Retention 56