How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More
iMarketSmart
APRIL 18, 2022
Journal of Marketing, 80(4), 56-71. [6] Marketing Letters, 14(3), 173-183. [8] Marketing Letters, 24 (2), 109-118, retracted due to errors in study 3, but see the argument for study 1 data in Rose, R. Organizational Behavior and Human Decision Processes, 59(3), 331-347 ; Konow, J. worth philanthropy.
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