Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 9, 2024

As a matter of fact, a non-profit employer must make an effort to convince talented people to work for their organization and showcase the true values of doing so. After all, it’s a fierce competition on the employment market for both non-profit and for-profit organizations. In fact, between 2014 and 2015, 62.8

Recruitment 64

Recruitment Non-Profits Nonprofits Participation and motivation 64

Bloomerang

FEBRUARY 25, 2025

The most recent data from the Fundraising Effectiveness Project shows that more donations are coming from an increasingly small donor pool and emphasizes new donor acquisition as a top priority for nonprofits: The decline in donor numbers is largely driven by low participation from the smallest donor size group (under $100), which saw an -12.4%

Nonprofit Organizations 102

Nonprofit Organizations Nonprofit Organizations Participation and motivation Public and Nonprofit Management 102

Candid

OCTOBER 29, 2024

The movement signals a new era of work, one where professionals value autonomy over security and innovation over tradition. The rise of the Autonomists: Driving factors The impact of COVID-19 The pandemic disrupted nearly every aspect of the labor market. My favorite part is choosing who I work with [as] clients and collaborators.”

Participation and motivation 64

Participation and motivation Health Nonprofits Construction 64

iMarketSmart

NOVEMBER 6, 2024

Without an understanding of each donor’s personal motivation, it’s hard to foster a connection that lasts. Tactical, Not Relational In low-dollar fundraising, donors are often treated like targets rather than valued partners. After all, every exchange of money requires an exchange of value.

Participation and motivation 59

Participation and motivation Fundraising Fundraising Collaborations 59

Affnetz

JUNE 9, 2025

First-Time Donor Program: Don’t overlook the incredible value of implementing a first-time donor program. Impact Storytelling: Hopefully, you’re having conversations with your donors and seeking to uncover their motivational triggers for giving to your Nonprofit.

Retention 130

Retention Public and Nonprofit Management Participation and motivation Management 130

Nonprofit Marketing Insights by GlobalOwls

MARCH 11, 2025

Effectively deploying these strategies can turn routine tasks into motivating challenges. They are used in various areas, including customer loyalty programs, employee training, and sales performance, enhancing productivity and participation through playful elements. Challenges : Tasks or objectives that motivate.

Participation and motivation 52

Participation and motivation Production Activism Retention 52

Fundraising Coach

FEBRUARY 25, 2025

These professional programs can help you better understand top volunteer management tools and how they can be used to recruit, motivate, and appreciate your volunteers. Showing your volunteers you value them can go a long way toward building deep, personal relationships that encourage years of dedicated support.

Public and Nonprofit Management 52

Public and Nonprofit Management Volunteerism Volunteerism Participation and motivation 52

Bloomerang

APRIL 10, 2025

The current estimated value of an hour of volunteer time is $33.49. Your case for support should detail the impact volunteers can have through their participation and the personal benefits of volunteering. Marketing channels. A multichannel marketing strategy can help you reach a wider online audience.

Recruitment 54

Recruitment Participation and motivation Disaster Relief Activism 54

NonProfit Quarterly

NOVEMBER 6, 2024

Including labor , faith , and racial equity groups can help increase homeowner participation in housing justice coalitions, and several are reaching out to homeowners facing housing precarity and involuntary displacement. The District of Columbia has a tenant majority of 60.3 Building the coalition is not easy, but it can be done.

Public and Social Policy 131

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Governance 131

Stanford Social Innovation Review

MAY 6, 2025

Newer Methods Aligned Market Actions: In this approach, large numbers of individual investors align market actions to influence corporate behavior. Similar digital simulations could engage participants to work on fairer distribution of global resources, building on analog exercises like Buckminster Fullers World Game.

Nonprofit governance and management 94

Nonprofit governance and management Civil Society Collaborations Public and Social Policy 94

iMarketSmart

APRIL 23, 2025

Marketing automation software automates repetitive marketing tasks, like email campaigns and lead nurturing (cultivation), allowing businesses to efficiently manage and personalize engagement communications. There are three different levels, or types of marketing automation. 4 Ways Marketing Automation Helps Nonprofits 1.

Marketing 40

Marketing Marketing Participation and motivation Communication 40

NonProfit Quarterly

JULY 23, 2025

A core motivation behind this journey was to provide a much-needed counternarrative to the common racist perception that neighborhoods of color were helpless, hopeless communities. He added, “That is different than some other movements which I think unintentionally instrumentalize the participants.”

Disaster Relief 63

Disaster Relief Community Development Associations Leadership 63

Marketing for the Modern Nonprofit

MARCH 26, 2025

With this perspective, nonprofits can better identify opportunities to tailor marketing and fundraising campaigns to stakeholders preferences. People who have encountered your organization in other ways may be more responsive to your marketing efforts. To do that, craft marketing messages that resonate with your audience.

Public and Social Policy 66

Public and Social Policy Fundraising Fundraising Participation and motivation 66

NonProfit Quarterly

FEBRUARY 17, 2025

These developersengineers, data scientists, and tech leaderscan fall victim to the pressure to be the first and fastest, driven by profit motives and competitive market forces. Without oversight, AI systems can deepen social divides, automate biases, and destabilize labor markets.

Public and Social Policy 81

Public and Social Policy Health Environmental Ethics 81

Top Nonprofits

MARCH 14, 2025

The global influencer marketing size is expected to reach about $33 billion this year. More than older generations, younger donors engage with influencers regularly and value their opinions. Gen Z is motivated to support causes they believe in , and they want to know that their contributions make a real difference in their communities.

Participation and motivation 52

Participation and motivation Nonprofits Values Management 52

NonProfit Quarterly

MARCH 24, 2025

1 AI promises to help scientists leverage massive datasets and brain simulations to test new diagnoses and treatments at scalewithout the need for risky or costly human participation. Problems of cost, of course, are rooted in economic injustice, racial injustice, and the commodification of profit-motivated healthcare in the United States.

Race and Ethnicity 85

Race and Ethnicity Healthcare Health Medical 85

Stanford Social Innovation Review

OCTOBER 30, 2024

Communities Unlimited and PeopleFund have adapted to this larger service area by developing regional referral networks, setting up local “office hours” where staff are scheduled regularly on-site in multiple locations, and participating in community events to increase awareness and engagement. Department of Treasury.

Nonprofit Administration and Development 112

Nonprofit Administration and Development Entrepreneurship Finance Agriculture 112

NonProfit Quarterly

MARCH 17, 2025

How Nursing Homes Became Profit Centers To understand how this crisis unfolded, we must first examine how elder care became a market commodity. Extracting value through management fees and dividends. Participate in the regulatory process. Most states have regulatory processes allowing for public participation.

Healthcare 84

Healthcare Public and Nonprofit Management Participation and motivation Nonprofit Administration and Development 84

Bloomerang

APRIL 7, 2025

Here are 10 strategies, tactics and best practices to prepare for an $84 trillion wealth transfer Establish planned giving infrastructure: Make planned giving visible on your website, marketing material, and during conversations with donors and prospective donors. Smart nonprofits have prioritized this high value commitment for generations.

Public and Social Policy 61

Public and Social Policy Nonprofit governance and management Participation and motivation Public and Nonprofit Management 61

NonProfit Quarterly

MARCH 17, 2025

The resulting commodification of healthcare creates an environment where profit-driven motives overshadow the goal of achieving health equity. The resulting commodification of healthcare creates an environment where profit-driven motives overshadow the goal of achieving health equity.

Health 98

Health Technology Healthcare Medical 98

iMarketSmart

JUNE 25, 2025

Engage your supporters by offering something of value. How do you deliver value? Our system is built upon this very idea – that by continually offering value to supporters, you will build trust and eventually be in a position to start a personal, trusting, and rewarding relationship with them – that both of you benefit from.

Values 52

Values Participation and motivation Nonprofit governance and management Education 52

Bloomerang

NOVEMBER 1, 2024

We know a lot more about psychology, neuroscience and behavioral economics than we did in the past, and the more you incorporate science into your marketing, the more your supporters will feel your messaging resonates with them. TIP 9: Make it easy for people to participate on their terms. People are different, but in predictable ways.

Civil Society 113

Civil Society Participation and motivation Nonprofit governance and management Public and Nonprofit Management 113

Nonprofit Marketing Guide

OCTOBER 24, 2012

As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature. We also call this “spray and pray” marketing – and this isn’t the good kind of prayer.). Stage I: Doing.

Marketing 230

Marketing Marketing Participation and motivation Public and Nonprofit Management 230

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.

Marketing 289

Marketing Marketing Entrepreneurship Participation and motivation 289

Nonprofit Marketing Guide

DECEMBER 6, 2012

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? The kind of transformation is consistent with what’s happening in the larger world of for-profit marketing too, beyond the nonprofit sector. If so, Let’s talk.

Marketing 195

Marketing Marketing Participation and motivation Recruitment 195

Nonprofit Marketing Guide

SEPTEMBER 16, 2010

If you’ve been thinking about attending the Total Focus Marketing Plan Workshop that Nancy Schwartz and I are presenting in October, you’ll save $100 if you go ahead and register now. Look what we’ve built into the workshop for you: Expert navigation through the complete marketing plan creation process.

Marketing 157

Marketing Marketing Participation and motivation Education 157

Nonprofit Marketing Guide

JANUARY 31, 2011

One of the participants who worked for a conservation organization talked about a donor who worked with the nonprofit to permanently protect his land from development, rather than leaving the land to his children without restrictions. That was the provocative question I posed to the participants in the Wilmington workshop. Should they?

Participation and motivation 175

Participation and motivation Children Environmental Values 175

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. They purchase from companies that align with their values. . B2B companies are starting to understand the value of corporate social responsibility. Set Green Milestones.

Marketing 140

Marketing Marketing Environmental Participation and motivation 140

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

Marketing 160

Marketing Marketing Advertising Values 160

Bloomerang

JUNE 6, 2024

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. When members hear about a specific person who overcame adversity because of their help, it paints a vivid picture of the impact and value of their contribution.

Psychology 105

Psychology Participation and motivation Retention Technology 105

Ann Green

JULY 19, 2023

Market your recurring gifts program. Make it easy and convenient for them to participate. Market your recurring giving program. It’s crucial to not only make your supporters aware of this option, but also motivate them to become recurring donors. Leverage your CRM to boost recurring giving.

Participation and motivation 244

Participation and motivation Non-Profits Medical Communication 244

Nonprofit Marketing Guide

SEPTEMBER 14, 2022

As a non-profit marketing and development professional, I have spent my career figuring out how to cut through the noise of a crowded marketing space. In doing so, my job is to write and design to connect and motivate my audience: be it to volunteer, donate, sign a petition, engage, et cetera. Effective Marketing.

Non-Profits 144

Non-Profits Marketing Marketing Ethics 144

Nonprofit Marketing Guide

OCTOBER 25, 2011

Guest Post by James Vineburgh, PhD, Director of Research and Marketing at Converge Consulting. To provide education, which has been strongly associated with salary levels, employment rates, participation in civic activities, and perceptions of self worth, it takes the almighty dollar. What do you think? James Vineburgh, Jr.,

Education 174

Education Education Non-Profits Participation and motivation 174

NonProfit Leadership Center

AUGUST 7, 2023

Tina James​ Senior Manager of Corporate Social Responsibility, Florida Blue Tina James, the senior manager of corporate social responsibility at Florida Blue, is one of 20 outstanding professionals of color selected to participate in the Nonprofit Leadership Center’s 2023 Advancing Racial Equity on Nonprofit Boards Fellowship.

Nonprofit governance and management 244

Nonprofit governance and management Participation and motivation Public and Nonprofit Management Race and Ethnicity 244

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 247

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 247

NonProfit Hub

MAY 30, 2014

To tap into that power, it’s crucial that we answer the question, “What motivates millennials to give?” According to the CEO of Achieve and researcher for The Millennial Impact Derrick Feldmann, “What motivates millennials is a desire to affect THEIR cause through YOUR organization with their friends.”. They value relationships.

Participation and motivation 78

Participation and motivation Communication Philanthropy Fundraising 78

Getting Attention

MARCH 14, 2013

Spend some time here, even if you think you’ve got this down—this distinction is crucial to setting goals that move your marketing forward in the right direction. Needs to build participation. Increase participation in our relationship and parenting classes and counseling programs. Marketing Goals. can understand.

Marketing 83

Marketing Marketing Participation and motivation Retention 83