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Using Psychology in Nonprofit Marketing

Kivi's Nonprofit Communications Blog

My college journey went on to start with a major in sociology – the study of human social behavior, a natural fit for someone intrigued by the mind and social society. and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. But they are also strong marketing tools. Thaler and Cass R.

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Leveraging Email Automation to Enhance Donor Relationships

Get Fully Funded

Put simply, email automation is a feature of marketing software that allows your organization to set up emails that are automatically triggered by supporters’ actions. For example, if you use Salesforce and its marketing automation add-on, you can populate emails with data like donors’ first names and most recent donation amounts.

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For the Love of Humankind: End of Year Fundraising for Community impact

Kivi's Nonprofit Communications Blog

As marketing, development and leadership team members, we work toward a common cause within the organization. Together, our organization’s marketing, fundraising and strategy should be grounded in the well-being of humanity. Keep the focus on the people versus the organization by incorporating the community in all marketing efforts.

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How to Lower the ‘Cost’ of Philanthropy So Your Supporters Donate Major Gifts of Assets

iMarketSmart

This distinction arises in anthropology and sociology theories.[14] The Sociological Review, 35 (1), 150–169. [14] 14] In anthropology and sociology this distinction originates in the work of Mauss (1923). Mauss differentiated gift-giving indigenous societies from market-based Western societies. Money is anti-social.

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Improvisation Over Strategy: What Nonprofit Managers Can Learn from Theater

NonProfit Quarterly

SD: At a National Community Reinvestment Coalition Conference last year, you mentioned you majored in sociology and theater. I thought I was appeasing my family by tagging on sociology. A big part of business planning is market analysis. We intentionally said we [were] not going to do PPP because the market we serve is pre-PPP.

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3 Powerful Virtual Fundraising Ideas for Nonprofits

Nonprofit Marketing Insights by GlobalOwls

Commonly given as grants for scientific or sociological research, free-of-charge in most cases. For instance, GivingWay has done well as an online marketplace for emerging markets where nonprofits and their sponsors are probably needed more than everywhere else. Target financing.

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Building the Mutual Economy: A Conversation with Steve Dubb, Rithika Ramamurthy, and Manuel Pastor

NonProfit Quarterly

When we say “the economy,” it makes it sound like a set of rules given out there by God or nature or “the market,” rather than rules we make. Just as markets make us selfish, movements make us mutual. MP: If you ask questions of conservatives, the answer is always the market. Let the market do it. Not enough housing?