NonProfit Leadership Alliance

MARCH 22, 2023

Written by: Doug Scott Reading Time: 5 minutes Nonprofit video stories have the power to evoke an emotional response in prospective donors and compel them to act on behalf of your cause. In fact, studies have shown that 57% of people who watch fundraising videos go on to make a donation. and “Where do you prefer to watch our videos?”

Fundraising 259

Fundraising Fundraising Nonprofits Universities 259

Candid

SEPTEMBER 7, 2023

Today, we are celebrating our first anniversary of short-form video on TikTok , Instagram Reels , and YouTube Shorts. What began as a three-month experiment has now blossomed into a consistent social media video production program. Here is a snapshot of what happened and our tips for creating short-form videos at your nonprofit.

Energy 122

Energy Production Nonprofits 122

Nonprofit Marketing Insights by GlobalOwls

MAY 7, 2024

AI Video Hook Generator – Video Tutorial [Start for Free] Engage your audience from the first second they watch your video by writing amazing video hooks. Check out how you can come up with unique hook ideas with an AI Video Hook Generator and start for free. Check out the video below to see how it works.

Values 52

Values Retention Marketing Marketing 52

Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.

Production 140

Production Energy Marketing Marketing 140

NonProfit PRO

MARCH 2, 2022

“Digital-first” efforts leverage tools such as social media and livestream video to inspire donations from people connected with program participants. Over $154 million was generated for charity in 2021 by “digitalcentric” peer-to-peer fundraising, a 30% increase over 2020.

Fundraising 241

Fundraising Fundraising 241

Nonprofit Marketing Insights by GlobalOwls

JUNE 22, 2023

Advice for Social Media Marketing Campaigns in 2023 Social media marketing campaigns in 2023 call for a dynamic and adaptive approach. This article seeks to provide comprehensive suggestions for social media marketing campaigns in 2023. and storytelling videos. It also assists in increasing brand expansion.

Marketing 144

Marketing Marketing Production Collaborations 144

Candid

MARCH 14, 2024

Creating a consistent supply of social media content for a nonprofit is hard. At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on social media and our process for repurposing content (without getting too repetitive). And our social media efforts are an extension of that.

Education 98

Education Education Marketing Marketing 98

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 16, 2022

How to Create a Social Media Marketing Strategy in 2023. Social media marketing continues to get trickier as there is more competition. Social media marketing has grown exponentially over the last few years. As there has been a boom in social media users over a short time, trends in marketing and business have also changed.

Marketing 141

Marketing Marketing Advertising Production 141

Nonprofit Marketing Insights by GlobalOwls

JULY 3, 2023

Crowdfunding Videos: 7 Ways They Will Help Your Nonprofit Campaigns Incorporating crowdfunding videos into your nonprofit campaigns can provide a multitude of benefits. Crowdfunding videos become one of the most appealing forms of content to capture supporters. In this article What are Crowdfunding Videos? Keep reading!

Participation and motivation 98

Participation and motivation Nonprofits Nonprofit Organizations Nonprofit Organizations 98

NonProfit Quarterly

DECEMBER 21, 2023

Image credit: Etienne Girardet on Unsplash In the video posted on Instagram, someone enters a big-box store, decorated for the winter holidays and overflowing with bright, new merchandise. But recently a new kind of social media personality has emerged with a surprising connection to climate justice: the de influencer.

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Production Advertising Food Retail 94

Nonprofit Marketing Insights by GlobalOwls

JUNE 12, 2023

Launch Paid Media Campaigns Running paid media campaigns is also one of the best lead generation strategies in digital marketing to promote your content and quickly boost exposure. Some of the top examples of paid media campaigns are video ads, PPC search ads, pop-ups, banner ads, and sponsored social media posts.

Production 98

Production Technology Marketing Marketing 98

Nonprofit Tech for Good

OCTOBER 17, 2023

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. The good news is that you don’t need a substantial budget to enhance your nonprofit’s social media presence. Invest in creating visually appealing graphics and videos that showcase your work.

Collaborations 131

Collaborations Marketing Marketing Activism 131

Ann Green

FEBRUARY 1, 2024

You can send thank you photos via email and social media, use one to create a card, and include one on your thank you landing page. Make a video Videos are a great way to connect with your donors. It’s not hard to create a video. One idea for your video is to show a bunch of people saying thank you.

Culture 114

Culture Nonprofit Organizations Nonprofit Organizations Communication 114

Nonprofit Tech for Good

MAY 7, 2012

Until recently, I have gone to exceptional lengths to avoid getting video recorded. I have always felt very uncomfortable in front of a camera and even more so watching myself recorded. I’m usually the person behind the lens. Know what I mean?

Technology 77

Technology Nonprofits Communication 77

Nonprofit Marketing Insights by GlobalOwls

MAY 5, 2023

The Power of Authenticity in Social Media Marketing: Why Being Real Matters Authenticity is not just a buzzword. If you want to stand out from the crowd, being authentic with your Social Media Marketing is a must. billion people across the world use social media. In this article Why Is It Important To Be Real On Social Media?

Marketing 141

Marketing Marketing Production Values 141

Nonprofit Marketing Insights by GlobalOwls

JANUARY 8, 2023

From including compelling video content in emails to specifically tailoring everything you send out, there are a lot of powerful ways you can connect with your audience and customers through email. . Include Videos. If you don’t already include video content in your marketing emails, make 2023 the year you commit to doing so. .

Marketing 145

Marketing Marketing Production Retail 145

Nonprofit Marketing Insights by GlobalOwls

MARCH 29, 2024

You will need a coordinator to ensure content flows in the right direction and maybe even have her set up Brand Style Guidelines to help people understand how they can create more effective videos, images, stories, etc. How do you want to receive the images and videos stakeholders create? How do you create effective Social Media Posts?

Collaborations 52

Collaborations Nonprofits Marketing Marketing 52

Nonprofit Marketing Insights by GlobalOwls

JUNE 4, 2023

Creative Ways to Use Social Media Marketing Are you looking to stand out with your Social Media Marketing Campaigns? One sure way you can do that is by embracing social media marketing. It encompasses all aspects of your business, including your social media profiles. Check out these tips and spark creativity.

Marketing 98

Marketing Marketing Values Production 98

Candid

JUNE 7, 2023

For example, our preference for video content rings true. As I dug into the advice, I couldn’t help but reflect on the way I engage with nonprofit social media: Is the use of humor and short-form video crucial for brands to grab my attention? Has a shorter attention span, which requires content that is skimmable.

Universities 98

Universities Culture Philanthropy Education 98

Nonprofit Marketing Insights by GlobalOwls

APRIL 25, 2024

Chapters How AI Can Benefit Your Marketing Strategies Building More Intelligent Marketing Campaigns Staying Ahead of the Competition with Social Media Trends Understanding the Voice of the Customer How AI Can Benefit Your Marketing Strategies There are plenty of AI tools that benefit your content marketing strateg y.

Production 52

Production Retention Marketing Marketing 52

Nonprofit Marketing Insights by GlobalOwls

JANUARY 28, 2024

Create Instagram Reels with Canva AI Text to Video Generator Are you looking to get more out of your Instagram Marketing efforts? Let’s see how you can Create Instagram Reels with Canva’s AI Text-to-Video Generator. These tools represent a significant advancement in the field of content creation and digital media.

Ethics 52

Ethics Collaborations Production Technology 52

Nonprofit Marketing Insights by GlobalOwls

JANUARY 28, 2024

How to Prompt an AI Social Media Caption Generator for Epic Posts If you’ve been using AI to create marketing copy, images , video, or whatever else AI can help you create, you understand that your input ( prompt ) is important. Time-Saving : Crafting the perfect social media caption can be time-consuming. Check it out!

Ethics 52

Ethics Technology Marketing Marketing 52

Nonprofit Marketing Insights by GlobalOwls

JUNE 10, 2023

Top 5 Recording Software Programs for Social Media Marketers (2023) The best screen recorders for social media marketers in 2023, best screen recording software available for marketing teams using social media platforms. The use of social media for marketing has become a lot more popular in recent years. Yearly, for $49.95

Marketing 98

Marketing Marketing Production Nonprofits 98

Kivi's Nonprofit Communications Blog

APRIL 21, 2022

Earlier today, we presented a new webinar on the big social media trends that are most important for nonprofit communicators to see and embrace. Video or Flipbook Content (Carousels and Stories) as the Primary Format. Across all social media (not just nonprofits), the most engaging type of content is short-form video.

Nonprofits 115

Nonprofits Communication Marketing Marketing 115

Nonprofit Marketing Insights by GlobalOwls

JANUARY 23, 2024

How to Create an AI Avatar with CapCut [Video Tutorial] Do you want to create your very own AI Avatar for your next video? Check out the video tutorial below to find out how you can create your AI Avatar with CapCut. These can be used in video games, virtual reality environments, or as part of interactive online experiences.

Ethics 52

Ethics Culture Technology Marketing 52

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 6, 2023

With the rise of remote work, social media, virtual gaming adventures, and online conferences across the world, the application of AI avatars especially for businesses in the areas of human resources, recruitment, education and language translation is rapidly increasing. Choose wisely!

Non-Profits 52

Non-Profits Education Education Healthcare 52

Get Fully Funded

AUGUST 14, 2023

Keep a few open blocks in your social media schedule to include some real-time updates. Interest Keepers: Post photos and videos of your work in action throughout your campaign. Post the results of what was raised on social media. Videos: Create at least one video for your campaign. This is a GREAT thing!

Fundraising 98

Fundraising Fundraising Recruitment Children 98

Nonprofit Marketing Insights by GlobalOwls

JUNE 28, 2023

With over 1 billion active users, TikTok has become one of the world’s most popular social media platforms. By focusing on factors such as video completion rate, engagement, relevance, timing, and consistency , users can increase their chances of reaching a wider audience and building a successful TikTok account.

Activism 92

Activism Marketing Marketing Collaborations 92

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 9, 2023

It has ready-built templates available to easily build a campaign page, complete with photos and videos. They walk you through how to upload great videos, photos and story updates to keep donors informed and their integration with Facebook OpenGraph integration broadcasts any campaign activity to keep your donors informed.

Fundraising 98

Fundraising Fundraising Non-Profits Nonprofits 98

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 28, 2022

Social media marketing. Planning and building a social media marketing strategy is all the more essential for nonprofit organizations (since they have a lower budget). Here are the steps for building a social media strategy: Identify the target audience: Which age group is likely to donate to your organization?

Marketing 97

Marketing Marketing Nonprofits Advertising 97

Nonprofit Marketing Insights by GlobalOwls

MARCH 13, 2024

AI Video Script Generator – Create Effective Videos [Start for Free] Once you’ve landed on a brilliant video idea , pause before diving into production. Writing your video script is the next crucial step. Let’s see how an AI Video Script Generator can help you create more effective videos!

Production 52

Production Advertising Values Marketing 52

Blue Avocado

FEBRUARY 21, 2022

When we embark upon what’s known in the nonprofit world as “donation season,” chances are that your organization thinks about putting together a fundraising video or other media that demonstrates the impact of your work. The post Ethical Storytelling for Nonprofits appeared first on Blue Avocado.

Ethics 114

Ethics Nonprofits Management Communication 114

Nonprofit Marketing Insights by GlobalOwls

JANUARY 18, 2024

Create YouTube Shorts with Canva AI Text to Video Generator Let’s see how you can Create YouTube Shorts with Canva AI Text to Video Generator. Let’s see how you can Create YouTube Shorts with Canva AI Text to Video Generator. This isn’t just video creation; it’s an adventure in storytelling.

Collaborations 52

Collaborations Marketing Marketing Production 52

Pam Moore

MARCH 31, 2017

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! Do you have social media problems? . Unclear what social networks to focus on?

Marketing 165

Marketing Marketing Technology Leadership 165

Nonprofit Marketing Insights by GlobalOwls

APRIL 10, 2023

Add your videos that will include the donate button and click on ‘Publish.’ Focus On These Elements Of Your Youtube Video To successfully fundraise with YouTube Giving, you’ll need to focus on the basics of creating a good video. At the end of your video, tell viewers how they can donate or get involved with your cause.

Fundraising 98

Fundraising Fundraising Nonprofits Foundations 98

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Still need more information?

Manufacturing 167

Manufacturing Advertising Public and Social Policy Marketing 167

Pam Moore

NOVEMBER 23, 2016

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. Using Facebook live video enables business marketers to humanize their brand. Social media, digital marketing and video marketing is changing the world of marketing and communication.

Advertising 167

Advertising Technology Foundations Marketing 167