The Kindful Blog

JANUARY 5, 2022

The Nonprofit Advertising Benchmark Study is a report from Whole Whale , a B Corp digital agency that works with nonprofit and social impact organizations. Whole Whale works with nonprofits and published this data to help organization leaders have a better idea of how to set their fundraising and advertising budgets.

Advertising 87

Advertising Agriculture Healthcare Nonprofits 87

NonProfit Leadership Alliance

APRIL 28, 2024

As a nonprofit professional, you understand that investing in your staff is the best way to develop your organization. While some skills are innate, many nonprofit management skills can be taught. Getting certified in the nonprofit sector makes nonprofit professionals seven times more likely to reach the director level or higher.

Nonprofit Management 202

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 202

NonProfit PRO

JUNE 27, 2023

Connected TV is a growing form of advertising for nonprofits that encompasses a variety of long-form video content played when you watch content through streaming providers. Let’s dive into the marketing funnel to learn how to drive donor awareness, engagement, and conversions using CTV.

Advertising 259

Advertising Marketing Marketing Nonprofits 259

NonProfit PRO

APRIL 18, 2023

Managing successful paid advertising campaigns with tight budgets and limited resources can be challenging. Fortunately, there are several platforms with programs that offer exclusive resources to nonprofit organizations to help them further their mission.

Advertising 264

Advertising Management Nonprofit Organizations Nonprofit Organizations 264

NonProfit PRO

MAY 10, 2023

Nonprofit donors are increasingly immune to traditional marketing and advertising. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them. That's why interactive marketing is so effective.

Marketing 262

Marketing Marketing Advertising Nonprofits 262

NonProfit PRO

MAY 9, 2023

Google Ad Grants for Nonprofits is a program that allows registered 501(c)(3) nonprofits up to $10,000 per month to spend on Google search advertising. Let’s learn how to register for Google Ad Grants and pick apart the biggest misconception about the program.

Advertising 225

Advertising Nonprofits 225

NonProfit PRO

JUNE 27, 2023

Connected TV is a growing form of advertising for nonprofits that encompasses a variety of long-form video content played when you watch content through streaming providers. Let’s dive into the marketing funnel to learn how to drive donor awareness, engagement, and conversions using CTV.

Advertising 223

Advertising Marketing Marketing Nonprofits 223

NonProfit PRO

MARCH 23, 2023

Health and happiness advertising agency Common Good has been granted B Corp status—a private certification of for-profit companies of social and environmental performance—by nonprofit B Lab.

Environmental 234

Environmental Advertising Health Nonprofits 234

NonProfit Leadership Center

MAY 1, 2023

The M+R Benchmarks Study is an annual report that highlights the latest nonprofit data and trends in digital fundraising and marketing. The study looks at billions of emails and SMS messages, millions of website visits and thousands of social media posts from hundreds of nonprofits (215 in the most recent report to be exact).

Disaster Relief 245

Disaster Relief Advertising Nonprofit Leadership Poverty 245

NonProfit PRO

JUNE 10, 2022

Nonprofits often complain about how they do splendid work in the community, but no one knows what they do. In the state of this current economy, the lack of marketing and advertising messages grows louder.

Marketing 276

Marketing Marketing Advertising Nonprofits 276

NonProfit PRO

MARCH 21, 2023

Applications are now being accepted for the 2023 McGuffin Grant, created by Chicago-based marketing and advertising agency McGuffin Creative Group, to help a 501(c)(3) nonprofit further its mission with $30,000 in creative services.

Advertising 211

Advertising Marketing Marketing Nonprofits 211

NonProfit PRO

AUGUST 10, 2022

Data Axle’s CTV advertising playbook is filled with best practices and tactics to help nonprofits get the most out of their CTV campaigns; and truly integrate CTV into a long-term, omnichannel strategy.

Advertising 238

Advertising Nonprofits 238

NonProfit PRO

JUNE 2, 2022

Data Axle’s CTV advertising playbook is filled with best practices and tactics to help nonprofits get the most out of their CTV campaigns; and truly integrate CTV into a long-term, omnichannel strategy.

Advertising 233

Advertising Nonprofits 233

NonProfit PRO

OCTOBER 25, 2022

the only free nonprofit platform integration to deliver insights, new prospects, and advertising tools at the touch of a button to any nonprofit platform customer. boodleAI announced the launch of boodle it!,

Advertising 188

Advertising Nonprofits Technology 188

NonProfit PRO

MAY 19, 2022

Data Axle’s CTV advertising playbook is filled with best practices and tactics to help nonprofits get the most out of their CTV campaigns; and truly integrate CTV into a long-term, omnichannel strategy.

Advertising 225

Advertising Nonprofits 225

NonProfit Leadership Center

OCTOBER 10, 2022

Have you ever wondered how to get your nonprofit to rank higher on Google or to show up on the first page of search results? SEO Resources for Nonprofits. Nonprofit Accelerator : Provides coaches, courses and a community to help nonprofits improve their digital marketing, including SEO and strategic content development.

Advertising 223

Advertising Nonprofits Nonprofit Leadership Leadership 223

NonProfit Leadership Alliance

FEBRUARY 21, 2024

Vital Strategies, the New York-based public health nonprofit I’ve led for the past two decades, employs nearly 400 people in 16 countries. Get nonprofit tips and tools delivered right to your inbox by joining The Nonprofit Leadership Alliance Newsletter. Did you enjoy this story?

Health 228

Health Public and Social Policy Public and Nonprofit Management Culture 228

Nonprofit Megaphone

DECEMBER 9, 2022

In the summer of 2022, Microsoft started offering a $3,000 monthly grant for eligible nonprofits to use for digital advertising. The Microsoft Ad Grant is similar to the Google Ad Grant, but nonprofits can use grant funds to advertise on different networks. Microsoft’s Advertising Audience.

Advertising 122

Advertising Management Universities Non-Profits 122

NonProfit Quarterly

JANUARY 31, 2024

At NPQ, we have long tracked changes in the business model of journalism, including the rise of nonprofit journalism. Could you break down your revenue profile—subscription, individual donors, philanthropy, advertising—and how that profile has changed over time? We have been a nonprofit news organization for nearly 50 years.

Public and Social Policy 104

Public and Social Policy Advertising Public and Nonprofit Management Nonprofit governance and management 104

Nonprofit Tech for Good

JUNE 13, 2012

Like nonprofits, I am generally thrifty. Spending $30 on one “Promoted Post” on the Nonprofit Organizations Facebook Page felt like a significant expense. Referral Traffic to Nonprofit Tech 2.0. Referral Traffic to Nonprofit Tech 2.0. Referral Traffic to Nonprofit Tech 2.0. Was it worth it? Absolutely!

Advertising 84

Advertising Nonprofits Values Nonprofit Organizations 84

Nonprofit Leadership Podcast

APRIL 14, 2024

Many of those working in nonprofits, often started in the nonprofit space. Today’s guest, Colleen Kelly, did just that, switching to the nonprofit sector after working for 30 years in the for-profit world doing marketing and advertising. In fact, it is becoming more common.

Advertising 69

Advertising Nonprofits Marketing Marketing 69

Nonprofit Tech for Good

MARCH 2, 2010

Over the last few weeks I have been running a Facebook Advertising experiment for the Nonprofit Organizations Facebook Page. Purchasing advertising did not increase my fan base or help my Status Updates show up in the News Feed > Top News. Facebook should launch a Facebook Ads Grant Program for Nonprofit Organizations.

Advertising 85

Advertising Nonprofit Organizations Nonprofit Organizations Nonprofits 85

Nonprofit Marketing Insights by GlobalOwls

JANUARY 5, 2023

Advertisements in a Responsive Online Magazine. I visit publishers quite regularly, and a question that is almost always asked is the following: ‘How do advertisements in digital magazines work?’ In this blog, I will explain the subject of Responsive Advertising. Advertisements in paper magazines are based on reach.

Advertising 96

Advertising Production Marketing Marketing 96

Nonprofit Tech for Good

MAY 14, 2023

A lawsuit against Google is moving through the federal courts alleging that Google has monopolized the online advertising market by acquiring its competitors and forcing businesses and nonprofits to use its products and services. To begin, create a Bing Webmaster Tools account and add your nonprofit’s website.

Advertising 103

Advertising Nonprofits Production Marketing 103

NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

Retention 174

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 174

Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . Public service announcements are a great way for nonprofits to take advantage of traditional advertising tactics without the cost! What is a PSA? About the Sponsor.

Public and Nonprofit Management 135

Public and Nonprofit Management Advertising Production Nonprofits 135

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 5, 2023

The Digital Marketing Basics for Your Nonprofit Organization Digital marketing is important for nonprofit organizations to raise awareness, engage supporters, and drive their missions forward. Leveraging digital platforms effectively can help nonprofits expand their reach, attract volunteers, and secure much-needed donations.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Marketing Marketing 98

Bloomerang

JANUARY 21, 2022

Staying up-to-date on the latest trends can help you expand your nonprofit marketing and achieve your goals in new ways. Here are some exciting trends and opportunities worth exploring in 2022 to expand your nonprofit marketing reach. Even videos shot on a smartphone can movingly capture how your nonprofit impacts your community.

Marketing 123

Marketing Marketing Advertising Nonprofits 123

Fundraising Coach

JANUARY 19, 2023

Did you include “Amazon Smile” links in your nonprofit emails and on your nonprofit’s website? If you did, you were offering free advertising to Amazon. Offering free advertising to a corporation is your choice. AmazonSmile, and programs like it, are incredibly bad returns on investment for nonprofits.

Advertising 98

Advertising Fundraising Fundraising Activism 98

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 16, 2022

Besides this, targeted advertisements and influencer collaborations also reap great results. For example, brands targeting a young audience usually opt to advertise on Instagram or TikTok. This will be used on targeted advertising, paid collaborations with brands and content creators, and other paid gigs. Paid Advertisements.

Marketing 141

Marketing Marketing Advertising Production 141

Nonprofit Tech for Good

OCTOBER 25, 2022

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 capture an email address] through digital advertising. The red newsletter opt-in top bar on Nonprofit Tech for Good is the best-performing newsletter CTA on our website. to secure a lead [i.e., 1) Top bar opt-ins and links. About the Author.

Advertising 137

Advertising Values Marketing Marketing 137

Nonprofit Marketing Insights by GlobalOwls

JUNE 12, 2023

Social Media Advertising: Targeting Strategies to Reach Ideal Audience Generating optimal results through social media advertising is an art. When there are no signs of organic growth, people start focusing on social media advertising. As we have compiled top social media advertising tips to help you fulfill your goals.

Advertising 52

Advertising Production Values Collaborations 52

Selfish Giving

FEBRUARY 16, 2022

There's a good lesson here for nonprofits focused on marketing sponsorships. Talk about "advertising equivalency value." How does your nonprofit sponsorship opportunity compare to other forms of advertising. How one industry calculates bang for the sponsorship buck. Don't talk about driving sales.

Advertising 130

Advertising Marketing Marketing Food 130

NC Nonprofit

FEBRUARY 16, 2024

Careful attention to detail. Prior experience with nonprofit organizations not required but considered a plus. Donor Management Assist with Corporate, Foundation, and Individual donor renewals on a monthly basis (e.g., Self-motivated, initiator, ability to juggle multiple deadlines, and work with limited supervision.

Nonprofit Administration and Development 49

Nonprofit Administration and Development Race and Ethnicity Advertising Insurance 49

Donorbox Nonprofit

DECEMBER 15, 2022

Take the time to perfect your email campaigns, social media accounts, digital advertising, and your nonprofit landing page to be sure you are keeping up with the times. The post How to Create a Nonprofit Landing Page that Converts appeared first on Nonprofit Blog. Landing pages are some of the most important […].

Advertising 98

Advertising Nonprofits 98

NonProfit Leadership Alliance

JANUARY 3, 2023

Collaborate with nonprofit influencers. One of the best ways to get your content in front of new audiences is by collaborating with nonprofit influencers with significant viewership. According to NXUnite, there are hundreds of nonprofit panels featuring thought leaders in the sector.

Marketing 192

Marketing Marketing Collaborations Public and Nonprofit Management 192

Elevation

JULY 22, 2021

Unfortunately, social media algorithms make Facebook advertising quite tricky, especially with organic posts. That's why more and more nonprofits are pooling their resources together to invest in social media advertising.

Advertising 97

Advertising Nonprofits Marketing Marketing 97