article thumbnail

3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

For a human rights charity, it increased donations to mention that it “works in countries that have recently passed laws that harshly restrict nonprofit organizations.”[9]. For a cancer research charity, adding that government funding was cut did the same.[10] University of Tennessee at Chattanooga. [4] Columbia University. [12]

article thumbnail

How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

For nonprofit managers, numbers are important. In fundraising, we enter an alternate universe where numbers don’t work the same way. Organizational Behavior and Human Decision Processes, 97(2), 106-116. Organizational Behavior and Human Decision Processes, 102(2), 143-153. [6] Numbers can show impact.

article thumbnail

How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More

iMarketSmart

You give and the government matches your gift with a tax benefit. Your dollars become more powerful because the government pays for part of the cost of the gift.”. Organizational Behavior and Human Decision Processes, 59(3), 331-347 ; Konow, J. The votive statues of the Athenian Acropolis, Cambridge University Press. [13]