Remove Nonprofit governance and management Remove Organizational Behavior Remove Universities Remove Values
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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

For nonprofit managers, numbers are important. In fundraising, we enter an alternate universe where numbers don’t work the same way. Organizational Behavior and Human Decision Processes, 97(2), 106-116. Organizational Behavior and Human Decision Processes, 102(2), 143-153. [6] Numbers can show impact.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. For a human rights charity, it increased donations to mention that it “works in countries that have recently passed laws that harshly restrict nonprofit organizations.”[9]. But this must be a crisis for the donor’s people or values.

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How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More

iMarketSmart

You give and the government matches your gift with a tax benefit. Your dollars become more powerful because the government pays for part of the cost of the gift.”. A compelling challenge forces a decision, In response to a threat or opportunity for the donor’s people or values, and. Match language – Yes. Rebate language – No.