NonProfit Leadership Center

MAY 1, 2023

The M+R Benchmarks Study is an annual report that highlights the latest nonprofit data and trends in digital fundraising and marketing. The study looks at billions of emails and SMS messages, millions of website visits and thousands of social media posts from hundreds of nonprofits (215 in the most recent report to be exact).

Disaster Relief 98

Disaster Relief Advertising Nonprofit Leadership Poverty 98

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 1, 2022

Email Marketing Tools every Nonprofit Needs. What do you do with the 99% of your website visitors that leave your website? With Email Marketing, you can capture valuable traffic. Check our these Email Marketing tools and tips by Lilian Sue. Keep Audiences Informed with Newsletters.

Non-Profits 145

Non-Profits Marketing Marketing Nonprofits 145

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

Effective Lifecycle Email Marketing for Nonprofits (Strategies + Examples) Do you want to gain more email subscribers for your nonprofit organization and keep these supporters giving again and again? Email marketing is an effective tool for nonprofits. Email doesn’t have to be complicated.

Marketing 124

Marketing Marketing Nonprofits Values 124

Nonprofit Marketing Insights by GlobalOwls

MARCH 8, 2023

9 Tips To Make Your NGO’s Website Effective in 2023 Want to receive more donations for your NGO? Check out these simple to follow, yet important tips by Koen West to optimize your website. That’s why I’ve listed 9 tips to make your NGO’s website as effective and awesome as possible. It works, it’s online, we’re fine”.

Law 145

Law Advertising Collaborations Marketing 145

Nonprofit Marketing Insights by GlobalOwls

AUGUST 26, 2023

7 Omnichannel Customer Engagement Strategies for Nonprofit Organizations When it comes to nonprofits, engagement is the lifeblood that fuels volunteer participation, donations, and advocacy work. Source: Statista This means that public services and nonprofits need to adapt and adjust fast in order to meet the needs of the citizens.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Non-Profits Participation and motivation 98

Selfish Giving

DECEMBER 19, 2018

That's not great news for local nonprofits that rely on smaller, regional businesses for cause marketing programs. Still, it doesn't have to be the end of the world either if nonprofits approach fundraising with businesses from the right perspective. Relax, businesses were never going to be your bread and butter.

Public and Nonprofit Management 124

Public and Nonprofit Management Marketing Marketing Children 124

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. It’s what you use to drive engagement, donations, and awareness of your organization. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website.

Nonprofit governance and management 115

Nonprofit governance and management Nonprofits Associations Healthcare 115

Get Fully Funded

DECEMBER 15, 2023

So, we pack as much goodness as we can into our fundraising articles, bulleting out information so it’s easy to follow and easy to use. Through split testing, you can learn what types of subject lines appeal to your donors and get them to open your email and respond.

Fundraising 59

Fundraising Fundraising Leadership Nonprofit Leadership 59

Bloomerang

AUGUST 28, 2023

A nonprofit CRM helps you keep all this information organized and easily accessible. In this guide, we’ll cover what you need to know about nonprofit CRM solutions and the best platforms to consider. Here’s what to expect: What is a nonprofit CRM? What is a nonprofit CRM?

Nonprofits 91

Nonprofits Retention Management Technology 91

Nonprofit Marketing Insights by GlobalOwls

JANUARY 7, 2023

9 Effective Ways Growth Strategies Can Be Used On Your Online Business. Growth strategies can help boost your online business Check out these tips and become more effective. As a digital business you have to provide your customer the best experience since your products are not physically available. The competition.

Advertising 52

Advertising Production Values Marketing 52

Marketing for the Modern Nonprofit

DECEMBER 7, 2023

Guest post by Ann Fellman, Chief Marketing Officer at Bloomerang Every year, nonprofits are required to file Form 990 with the IRS to provide financial information and maintain tax-exempt status. These documents are publicly available online, but they only provide the bare bones of your organization’s financial status.

Marketing 70

Marketing Marketing Public and Nonprofit Management Finance 70

Bloomerang

DECEMBER 19, 2023

Software solutions keep the nonprofit sector in motion. 67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more.

Public and Nonprofit Management 84

Public and Nonprofit Management Nonprofits Management Public and Social Policy 84

Nonprofit Marketing Insights by GlobalOwls

MAY 2, 2022

How To Use Email To Increase Nonprofit Donations. This article provides nonprofits with action steps on how to use email marketing as a way to increase donations. Learn the various ways you can optimize your emails so that your nonprofit’s efforts are more effective than ever before.

Nonprofits 52

Nonprofits Marketing Marketing Values 52

Bloomerang

AUGUST 22, 2023

More than 75 percent of Gen Z and Millennial donors reported preferring giving online, meaning it’s essential to use fundraising solutions that help you better understand and connect with this audience. But where should you start when it comes to finding the right fundraising website for your nonprofit?

Fundraising 76

Fundraising Fundraising Nonprofits Management 76

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. With that, let’s get started.

Fundraising 103

Fundraising Fundraising Public and Nonprofit Management Nonprofits 103

Fundraising Coach

MAY 25, 2021

Today's article covers an integral project for all nonprofits - creating and refining mission and case statements. These documents are a vital foundation for all communication activities a nonprofit will undertake, as Grant Cobb, Head of Marketing and Analytics at GivingMail, explains. Make Your Case Relevant to Your Audience.

Disaster Relief 105

Disaster Relief Nonprofits Public and Nonprofit Management Foundations 105

Get Fully Funded

MARCH 8, 2023

Online giving is one of the fastest-growing donation methods. In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy.

Fundraising 75

Fundraising Fundraising Advertising Communication 75

Nonprofit Marketing Insights by GlobalOwls

MARCH 6, 2021

Social Media Optimization Tips for Nonprofits and NGOs. A special guest post by Chris Makara to help nonprofits, NGOs and Social Enterprises understand the benefits of Social Media Automation. With the ever-growing number of people on social media , using these channels to support marketing efforts should be on every company’s agenda.

Marketing 143

Marketing Marketing Social Enterprise Social Enterprise 143

Bloomerang

AUGUST 30, 2023

Your nonprofit is quickly growing, bringing in more donations than ever before and fostering a strong donor base. These advancements mean you have the budget available to invest in new fundraising software that can streamline your fundraising tasks and empower you to raise even more.

Fundraising 87

Fundraising Fundraising Public and Nonprofit Management Management 87

Nonprofit Tech for Good

AUGUST 24, 2020

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Website & Email Marketing Best Practices for Nonprofits.

Public and Social Policy 141

Public and Social Policy Nonprofits Food Environmental 141

Nonprofit Marketing Insights by GlobalOwls

JANUARY 26, 2022

How to get more followers for your LinkedIn company page [13 simple tips]. But how can you get more followers for your LinkedIn company page? Here are 13 simple tips and an explanation of LinkedIn’s algorithm to start growing your LinkedIn following step-by-step. How to get more followers for your company page.

Non-Profits 145

Non-Profits Production Social Enterprise Social Enterprise 145

Get Fully Funded

APRIL 21, 2022

The vast majority of financial support for the vast majority of nonprofit organizations comes from individual donors. So why should nonprofit spend time attracting corporate partners? Skills-based support: individuals with various types of expertise can provide free consulting to help your organization improve.

Collaborations 59

Collaborations Food Nonprofits Production 59

Ann Green

NOVEMBER 4, 2020

Crowdfunding is a flexible and relatively easy way to tap into supporters’ generosity. Learn the best tactics to see long-term benefits from your campaign. As a result of COVID-19, it’s now more important than ever to actively engage your supporters and keep them up to date with your nonprofit’s latest happenings.

Activism 79

Activism Technology Energy Recruitment 79

Get Fully Funded

NOVEMBER 9, 2023

Imagine this scenario—your nonprofit wants to diversify its fundraising streams , specifically with planned giving. You have a strong prospect in mind: a longtime donor who’s been deeply connected and involved with your mission for years. Why is it more beneficial for your nonprofit than an immediate gift of cash?

Education 52

Education Education Energy Production 52

Fundraising Coach

MARCH 11, 2020

Since then, stock markets have been on a roller coaster and oil producers are waging an ugly pricing war. What is a nonprofit fundraiser to do? In my time as a nonprofit fundraiser, we've seen recessions related to the dot-com bust, the 9/11 attacks, and the housing market implosion around 2008 and 2009. Just gratitude.

Fundraising 132

Fundraising Fundraising Retention Marketing 132

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

Public and Nonprofit Management 142

Public and Nonprofit Management Nonprofits Activism Advertising 142

NonProfit Hub

OCTOBER 25, 2023

3 Creative Volunteer Recruitment Strategies for Nonprofits Volunteers recruitment is crucial to many aspects of your nonprofit’s operations. Volunteers run your fundraising events. They also advocate for your organization and dedicate their time and energy to completing important projects for your nonprofit.

Recruitment 61

Recruitment Advertising Public and Nonprofit Management Nonprofits 61

Nonprofit Fixer

DECEMBER 12, 2023

Benefits not features Nonprofit organizations warm my heart. But sometimes, as nonprofit leaders, it can feel like we are screaming into the abyss about our cause, with no one listening or taking action. When I started my nonprofit consulting practice, I had to learn marketing. Unfortunately, no.

Law 52

Law Production Activism Communication 52

Nonprofit Marketing Insights by GlobalOwls

JUNE 2, 2021

Therefore, many large businesses and industries saw this growth of popularity as an opportunity to grow profits with the help of video content. They started making engaging videos what would attract more and more online audiences to their online store or online website or channel and buy or at least take an interest in their products. .

Production 96

Production Technology Activism Marketing 96

Get Fully Funded

MAY 9, 2022

Once you set your marketing plan in motion, you’re not done. You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. You see, marketing is a cycle of execution, analysis, and tweaking. How are you measuring your success?

Marketing 69

Marketing Marketing Nonprofits Recruitment 69

Get Fully Funded

MAY 16, 2022

Starting a monthly giving program is a great use of your time because monthly donors are the lifeblood of a small nonprofit – bringing in sustainable revenue and creating a safety net of loyal supporters. . Imagine what you could do if you had hundreds or thousands of dollars steadily coming in your door each month….

Nonprofits 128

Nonprofits Recruitment Participation and motivation Children 128

Bloomerang

JULY 7, 2021

Consistently attracting new potential donors is vital for you to expand your mission and, more importantly, to have the funding needed to make it through unexpected times. Unfortunately, if you can’t have in-person events or if you don’t have a big marketing budget, finding new donors can be difficult. . But how can it do this?

Marketing 135

Marketing Marketing Fundraising Fundraising 135

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 1, 2022

7 Easy-to-Use Tools for Managing Your Subscriber List. Learn why marketing emails are essential for building relationships and increasing sales and check out several tools that can help in managing your subscriber list. There are many tools to manage your subscriber list that improve user interaction with your business.

Management 52

Management Non-Profits Law Marketing 52

Fundraising Coach

SEPTEMBER 26, 2023

Maybe you’re still a few hundred dollars away from your goal during your most important fundraiser of the year, but it feels like you’ve totally run out of donor opportunities. Or, perhaps your staff and volunteers are carrying far too many responsibilities and struggle to complete all of their tasks. Virtual challenges.

Participation and motivation 59

Participation and motivation Fundraising Fundraising Recruitment 59

Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. . 3) Understand Facebook Ad objectives.

Non-Profits 130

Non-Profits Homelessness Social Enterprise Social Enterprise 130

Nonprofit Marketing Insights by GlobalOwls

MAY 1, 2023

Check out how you can increase engagement for your Nonprofit. Because outdated and non-interactive social media profiles will do more harm than good to develop your organization. Fortunately, this article provides tips for promoting essential social media strategies for nonprofits. Do NGOs need to be present online?

Children 52

Children Non-Profits Activism Public and Nonprofit Management 52

EveryAction

JUNE 8, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. The goal is to move your position forward while engaging your supporter audience.

Public and Social Policy 57

Public and Social Policy Public and Nonprofit Management Education Education 57