Top Nonprofits

JUNE 23, 2023

Your nonprofit might have strong web content that speaks to your mission , but is your website design user-friendly and accessible to all visitors? A responsive website design can make all the difference in determining whether your supporters stick around to learn more about your organization or leave because of a poor user experience.

Nonprofits 105

Nonprofits Values Management 105

Top Nonprofits

JULY 26, 2021

One key way to capture donations and differentiate your nonprofit is your brand identity, which should be present in every aspect of your external communications, especially your donation page. The best nonprofit websites and donation pages follow branding best practices throughout their entire websites.

Nonprofits 111

Nonprofits Values Environmental Communication 111

NonProfit Leadership Alliance

APRIL 24, 2024

Your nonprofit has plenty of responsibilities to manage , from planning fundraising events to organizing community programs. In exchange, your nonprofit can provide marketing for your sponsor, making it a win-win for both sides. Ask your networks for referrals: Ask other nonprofit professionals in your network for recommendations.

Nonprofit Leadership 191

Nonprofit Leadership Leadership Nonprofits Values 191

Candid

MAY 1, 2024

With the combined resources of Foundation Center and GuideStar, we at Candid have a unique opportunity to build the most effective solution for providing information for and about nonprofits and funders. As Candid product managers imagine possible solutions, they meet one-on-one with nonprofit professionals.

Public and Nonprofit Management 64

Public and Nonprofit Management Production Foundations Management 64

NonProfit Leadership Alliance

APRIL 5, 2023

Marketing is key for your nonprofit to expand your support base, raise funds, and connect with donors. Traditionally, letters to donors have been a staple of nonprofit marketing. What types of letters should nonprofits write? Benefits of direct mail for nonprofits Where does direct mail fit in with your online marketing efforts?

Nonprofits 130

Nonprofits Values Nonprofit Leadership Retention 130

Nonprofit Marketing Insights by GlobalOwls

APRIL 29, 2024

A well-thought-out layout can make navigating the website intuitive, showcase products effectively, and ultimately lead to increased sales. A cohesive layout with consistent design elements such as colors, fonts, and imagery across the website builds trust with customers and makes your brand memorable.

Production 52

Production Values Marketing Marketing 52

Nonprofit Marketing Insights by GlobalOwls

JULY 3, 2023

Crowdfunding Videos: 7 Ways They Will Help Your Nonprofit Campaigns Incorporating crowdfunding videos into your nonprofit campaigns can provide a multitude of benefits. We’ve curated the seven ways crowdfunding videos can help enhance your nonprofit campaigns. The role of content is vital in a crowdfunding campaign.

Participation and motivation 98

Participation and motivation Nonprofits Nonprofit Organizations Nonprofit Organizations 98

Nonprofit Tech for Good

APRIL 5, 2024

Effective Marketing Starts With an Event Website An event website is the biggest must-have marketing tool for your golf tournament. It’s as Easy as Sharing a Link Once you have an event website in place, your marketing becomes as simple as sharing a link in every promotional piece. Organizational website.

Marketing 77

Marketing Marketing Management Food 77

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Your website doesn’t reflect your current brand. Your website isn’t mobile responsive.

Nonprofit governance and management 115

Nonprofit governance and management Nonprofits Associations Healthcare 115

Nonprofit Marketing Insights by GlobalOwls

JULY 8, 2023

From Visibility to Sales: The Importance and Benefits of SEO for eCommerce eCommerce sites can significantly increase their online visibility by focusing on the foundational elements of SEO, such as keyword targeting, and harnessing the power of content marketing. This is where SEO plays a pivotal role.

Production 52

Production Foundations Marketing Marketing 52

Candid

JANUARY 18, 2022

This year, as part of our commitment to bring greater value to nonprofits, we’re launching Candid Seals of Transparency with a fresh, new look. Claim your free Candid nonprofit profile and earn a Seal today to: . Manage your organization’s online identity : Choose what tens of millions of potential donors see about your nonprofit. .

Values 98

Values Management Activism Fundraising 98

Candid

JANUARY 30, 2023

But what if you decide to rebrand your nonprofit? Rebranding can be used to improve public perception of a nonprofit’s organization, but it’s a major decision and significant project to undertake. If you think it may be time to update your nonprofit’s branding, it’s helpful to know what to expect from the process.

Nonprofits 119

Nonprofits Recruitment Marketing Marketing 119

Nonprofit Marketing Insights by GlobalOwls

JANUARY 8, 2023

Just like you can optimize other websites and online content for search engines, you can do the same for your personal brand, especially when it comes to your website. . Creating a Personal Website. Your personal website is a cornerstone of your larger personal brand and also your SEO efforts. . Other related articles.

Recruitment 144

Recruitment Activism Marketing Marketing 144

Nonprofit Marketing Insights by GlobalOwls

MAY 7, 2024

Improving On-Page SEO AI is always enhancing its capacity to fine-tune on-page SEO elements. Consistency: AI ensures optimal SEO standards by uniformly optimizing elements across a website. By leveraging AI to handle these tasks, businesses can enhance their website’s search engine visibility.

Technology 52

Technology Activism Health Management 52

Nonprofit Tech for Good

SEPTEMBER 8, 2022

If your nonprofit is thinking about planning a golf fundraiser in 2023—whether it’s a brand new event or an established tournament—there are a few simple steps to take right now to make sure your outing is set up for success. Launch an Event Website. Start With Technology. The earlier the better! Plan on Live-Scoring.

Fundraising 124

Fundraising Fundraising Technology Management 124

Nonprofit Tech for Good

OCTOBER 15, 2022

Your nonprofit does incredible, life-changing work. Excellent year-end campaigns need to strike a balance between hitting uplifting emotional beats that are relevant to your mission and delivering a compelling case for why people should support your nonprofit. Include inspiring stories and testimonials. Use compelling design.

Fundraising 131

Fundraising Fundraising Energy Management 131

NonProfit Leadership Alliance

MAY 10, 2023

Nonprofit events are the perfect opportunity to bring your community together to celebrate and support your cause, but they also require a lot of work. If your nonprofit requires an application process for volunteers, it’s a good idea to optimize your volunteer application page on your website.

Recruitment 190

Recruitment Nonprofits Management Activism 190

Nonprofit Marketing Insights by GlobalOwls

APRIL 23, 2024

While some utilize it to build aesthetically pleasing and functional websites , others can use it to showcase specific parts of their business and treat it as an extension of their main website. Yoast SEO and AIOSEO are some of the popular WordPress SEO plugins that you should consider leveraging for your website.

Production 52

Production Marketing Marketing Activism 52

Ann Green

JUNE 26, 2023

Because of this, storytelling is an essential skill for nonprofits to master. While you won’t be recording stories on cave walls as people did thousands of years ago, thanks to modern technology, you have many excellent tools at your disposal for sharing stories related to your cause, such as your nonprofit’s website.

Construction 98

Construction Homelessness Medical Associations 98

NextAfter

MARCH 10, 2023

For nonprofit organizations focused on growing their digital fundraising, this news comes as a shock because as we emphasize, the primary way for you to decode what works to inspire more donors to give online is through testing and optimization. There are several steps each nonprofit should take.

Nonprofits 98

Nonprofits Technology Values Fundraising 98

MNA Association

JULY 13, 2023

Even as new social media websites ebb and flow and text and instant messaging campaigns emerge, email is here to stay. In study after study, report after report, nonprofit after nonprofit, we see the same trends. In fact, according to Funraise , supporters are 26% more likely to be inspired by an email to give to a nonprofit.

Marketing 52

Marketing Marketing Nonprofits Communication 52

Candid

APRIL 13, 2023

In addition to navigating through your own website, this person is likely scrolling through many search results to find out more information about your organization. Craft a compelling story by including these four key elements: a problem, solution, impact, and ask. 3.

Nonprofits 105

Nonprofits Activism Communication Fundraising 105

Nonprofit Marketing Insights by GlobalOwls

AUGUST 8, 2021

5 Tactics to Increase Conversions on Your Nonprofit Website. Be mindful about your Nonprofit’s website and improve your conversion rate. Your nonprofit website may be designed to serve multiple purposes, but undeniably, one of the primary purposes is to convert visitors into donors.

Nonprofits 98

Nonprofits Leadership Values Fundraising 98

NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community. To understand your audience’s interests, create audience personas.

Nonprofit Organizations 36

Nonprofit Organizations Nonprofit Organizations Nonprofits Activism 36

NonProfit Leadership Alliance

NOVEMBER 15, 2022

Once you know who you’re targeting for your event, you should kickstart the donor journey by posting a “save the date” message on your website and social media channels. This will include elements such as the venue, food, decorations, activities, and sponsors. Create an event planning committee.

Fundraising 210

Fundraising Fundraising Recruitment Activism 210

Nonprofit Marketing Insights by GlobalOwls

MARCH 6, 2021

Keyword research is a core element of the entire SEO strategy. You should know what search inquiries your target audience put into search engines to catch more opportunities for your website. There are a few types of search inquiries: Navigational (to find a potential website). Technical SEO + Website Audit.

Social Enterprise 145

Social Enterprise Social Enterprise Education Education 145

EveryAction

JULY 3, 2023

This week, our friends at Cornershop Creative are dropping in to talk about the best ways for nonprofits of all sizes to improve their website performance, increase user engagement, and ultimately boost digital fundraising. The answer to that last question is almost certainly your website. Make full use of your blog content.

Fundraising 76

Fundraising Fundraising Activism Technology 76

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 28, 2024

Innovative Strategies to Promote Your Nonprofit’s Fundraiser Fundraising events are some of the most important elements in any nonprofit’s calendar. Let’s explore a few of the strategies that could make a difference when promoting your nonprofit fundraiser. Is it people buying tickets? Is it social media shares?

Public and Social Policy 52

Public and Social Policy Nonprofit Administration and Development Fundraising Fundraising 52

Ann Green

OCTOBER 7, 2020

User experience is one of the core components of a long-lasting and valuable nonprofit website. Why shouldn’t your nonprofit website take the same approach? If your website doesn’t take into account its user experience (UX), you’re taking a risk that visitors will never come back again. By Anne Stefanyk.

Nonprofits 79

Nonprofits Retention Fundraising Fundraising 79

Bloomerang

MAY 30, 2023

is a question every nonprofit asks at some point. Most nonprofits use a combination of in-person events, physical outreach, and some form of digital presence to attract and build relationships with supporters. Facebook lead ads : Lead ads are another great option because users don’t have to leave the platform to go to your website.

Advertising 93

Advertising Values Marketing Marketing 93

Kivi's Nonprofit Communications Blog

DECEMBER 8, 2022

We shared the first sneak peek at the data from the Nonprofit Communications Trends Report a few weeks ago. Here are a few more nuggets to consider, this time related specifically to email marketing trends for nonprofits. Here’s what the survey says about nonprofit email marketing trends so far. Agree or disagree?

Marketing 82

Marketing Marketing Nonprofits Communication 82

Top Nonprofits

OCTOBER 16, 2023

Imagine you’re searching for a cause you’re passionate about and find a nonprofit that aligns with your values. You click through to their website, excited to find out how you can get involved. This nonprofit website needs a major revamp. The website’s homepage has CTAs such as: “Find a doctor.”

Education 64

Education Education Healthcare Nonprofits 64

Fundraising Coach

MARCH 6, 2024

Strong donor relationships help your nonprofit build robust supporter networks, make donors happy to support your mission, and foster lasting support. In this guide, we’ll explore three ways your nonprofit can inspire these positive feelings among donors through online fundraising. Leverage the right tools and technology.

Fundraising 96

Fundraising Fundraising Non-Profits Technology 96

Nonprofit Tech for Good

MAY 8, 2020

Nonprofits must similarly align with their internal and external stakeholders around a mission, and storytelling is just as essential to that form of engagement. There are numerous challenges to be overcome when a nonprofit seeks to use digital channels to engage with its stakeholders, including the following: Prevalence of fraud.

Universities 118

Universities Collaborations Management Production 118

Bloomerang

JULY 26, 2021

Your website serves as the central hub for your digital strategy, followed closely by the ways you drive folks to your website, including email, blog posts, newsletters, social media, text messaging, QR codes in print media, and advertising. Commit to refreshing your website homepage, ensuring it’s both dynamic and user friendly.

Fundraising 142

Fundraising Fundraising Philanthropy Values 142

Nonprofit Tech for Good

OCTOBER 29, 2022

By Allan Torres , Digital Marketing Specialist at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Every visitor of your nonprofit website is a potential donor. What Is Embedded Giving?

Social Enterprise 130

Social Enterprise Social Enterprise Activism Advertising 130

Clairification

OCTOBER 16, 2023

Alas, I see too many nonprofits getting this wrong year after year. So look also at email, social media, texts, newsletters and website campaign and donation landing page copy. Read through the letter looking at each of these elements independently. But it’s not rocket science – it’s something you can easily learn. The boldface?

Fundraising 108

Fundraising Fundraising Philanthropy Psychology 108