How (and why) to give donors permission not to donate
Jeff Brooks
APRIL 25, 2024
Give donors “permission” not to donate. I know that may seem odd, because they clearly have that permission whether you give it or not. Still, when you give that permission, you recognize their autonomy and put a decision in their hands. That’s huge. They can still say no, but “yes” is suddenly on the menu. Give when you can.
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