Why Organizations That Institute the Greatest Demands for Accountability Perform So Poorly
iMarketSmart
APRIL 24, 2024
Accountability is good – even for major gift officers. But here’s the rub when it comes to fundraising metrics – it matters very much which accountability metrics you use. Use the wrong ones, and your fundraising revenue will start trending the other way. But then, in month seven, they win a $250,000 gift.
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