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Why Organizations That Institute the Greatest Demands for Accountability Perform So Poorly

iMarketSmart

Accountability is good – even for major gift officers. But here’s the rub when it comes to fundraising metrics – it matters very much which accountability metrics you use. Use the wrong ones, and your fundraising revenue will start trending the other way. But then, in month seven, they win a $250,000 gift.

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4 Ways Your Assumptions about Major Donors Are Hurting Your Fundraising

iMarketSmart

When you make assumptions about your major donors and prospects, the damage is even more severe. Because the stakes of your relationships with major donors are very high. Major donors contribute over 80% of funding to most nonprofits. What Are Some Common Major Donor Assumptions? The percentages are increasing nationwide.

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Major Gifts Still Require A Personal Touch: Here’s Why AI Alone Won’t Work For Fundraising

Bloomerang

Fundraising and the nonprofit sector are no different. There is certainly a place for AI to improve productivity and efficiency in fundraising. There is certainly a place for AI to improve productivity and efficiency in fundraising. Fundraising is one of the most intimate professions.

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[ASK AN EXPERT] What Are Best Practices To Acquire More Corporate Matching Gifts?

Bloomerang

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Matching gifts are truly the social benefit sector BOGO.

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10 Elements That Contribute To Fundraising Success

Bloomerang

But those of us who have seen the color of our hair change during the course of our careers in asking for gifts know there are no guarantees. This makes a compelling case that successful fundraisers possess and display mojo because they have earned it. Every day should be welcomed as an opportunity to learn more about fundraising.

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Example Fundraising Scripts to Use When Asking for Donations

Bloomerang

Making fundraising calls can be nerve-wracking, but it helps to have a plan in the form of a fundraising script. Why and when to use a script for fundraising. Plus, scripts are a must when you are training people who have never asked for gifts before. Board members who may be making fundraising calls on your behalf.

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Major Donors: Who Are They and Where Do You Find Them?

Bloomerang

As a nonprofit fundraiser, you’ve probably heard some variation of the phrase, “treat every donor like a major donor.” If you treat every donor like a major donor, you’d probably run out of team member time. Plus, not all of your supporters want to be wined and dined like a major donor. Who are your major donors?

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