Nonprofit Marketing Insights by GlobalOwls

MARCH 10, 2023

You may have potential influencers in your audience-dedicated fans who have been donating to your fundraising campaigns, volunteering at your events and sharing any and all organization news. Brand advocates champion your cause-and they’re also spreading the word with new audiences every day.

Non-Profits 145

Non-Profits Marketing Marketing Public and Nonprofit Management 145

The Storytelling Nonprofit

APRIL 14, 2024

A solid fundraising program has diverse streams of revenue and that includes legacy giving. While we wish legacy gifts could just magically show up every year, it takes time to build a legacy giving program. Therefore a big portion of building a legacy giving program is the on-going marketing of it. Here’s why.

Non-Profits 52

Non-Profits Insurance Foundations Health 52

NonProfit Leadership Center

OCTOBER 17, 2023

But how do you evaluate a volunteer program and volunteer performance? How to Evaluate Your Nonprofit’s Volunteer Program 1. Convene an Evaluation Team Volunteer program evaluation is not one person’s responsibility; everyone plays a role. How do volunteers learn about the program? Did the program achieve its goals?

Management 162

Management Recruitment Nonprofit Leadership Leadership 162

Candid

APRIL 2, 2024

Raise your visibility online and beyond Effective fundraising requires more than providing meaningful programming and presenting a well-written grant proposal. Reposting content from accounts related to your issue area and adding your expert commentary can help you build legitimacy and reach a wider audience.

Fundraising 111

Fundraising Fundraising Foundations Nonprofits 111

NonProfit Leadership Alliance

FEBRUARY 21, 2024

But by building an organizational culture that cuts across borders to unify staff, team members are better equipped to build bonds across time zones. These are the pillars on which we build our organizational culture: Inclusive collaboration, respect, commitment to learning and adaptability.

Health 231

Health Public and Social Policy Public and Nonprofit Management Culture 231

Selfish Giving

APRIL 27, 2022

While I'm not cutting the cord on my social media accounts, I am recommending that nonprofits - and more specifically partnership teams - spend less time focusing on social and more time on email and building their email list(s). Your email list is the only online audience you truly own. But that audience only exists on Twitter.

Retail 173

Retail Food Nonprofits Marketing 173

Selfish Giving

FEBRUARY 28, 2024

How to Use AI to Build Better Corporate Partnerships. Building Corporate Partnerships Through Employee Volunteering ? Kendra Scott: The brand is known for its philanthropic efforts through its Kendra Gives Back program, hosting events and creating pieces where proceeds benefit numerous nonprofits. It's called ? Tiffany & Co.:

Charitable Organizations 130

Charitable Organizations Environmental Food Values 130

Nonprofit Marketing Insights by GlobalOwls

JULY 31, 2023

Your social accounts can help you build rapport with your consumers and increase your exposure amongst new, younger audiences. A coordinated, data-driven approach will improve your understanding of your target audience and may help you brainstorm creative, relevant marketing materials for your business.

Management 98

Management Marketing Marketing Ethics 98

Affnetz

JANUARY 2, 2023

Foundations Are Only a Part of a Fundraising Program. I helped found and launch a program to build the capacity of minority owned construction firms. Demand was more than we expected so the next step was to raise more money for the program. Now, instead of doing direct programming, 75% of my job was strictly fundraising.

Foundations 130

Foundations Construction Nonprofits Nonprofit Management 130

Selfish Giving

NOVEMBER 8, 2023

I'm at Georgetown University this week teaching in the New Strategies Program in the business school. It's called the New Strategies "Rising" Program , focused on small nonprofits with budgets under one million, and many operate on much less. To identify potential partners, focus on two key audiences: donors and board members.

Environmental 130

Environmental Food Retail Recruitment 130

NonProfit Leadership Alliance

MARCH 22, 2023

Film for your target audience. This will help you make informed decisions about your target audience’s preferred video content. Tell the story of a real person or a group of people impacted by your organization’s programs. Let’s get started! Send out a general interest survey. Problem-solve.

Fundraising 259

Fundraising Fundraising Nonprofits Universities 259

NonProfit Leadership Alliance

JANUARY 3, 2023

Let’s explore how you can promote your social impact organization to new target audiences, all through digital marketing. One of the best ways to get your content in front of new audiences is by collaborating with nonprofit influencers with significant viewership. Collaborate with nonprofit influencers. Use your website as a tool.

Marketing 195

Marketing Marketing Collaborations Public and Nonprofit Management 195

Marketing for the Modern Nonprofit

APRIL 1, 2024

Understanding the giving habits and motivations of your millennial audience will give you a leg up in the fundraising space. In this guide, we’ll explore the advantages of successfully targeting a millennial audience and then delve into some actionable strategies you can practice to earn their support. Let’s dive in!

Fundraising 62

Fundraising Fundraising Non-Profits Participation and motivation 62

NonProfit Quarterly

MARCH 28, 2024

Founded in 2022, Color Congress defines itself as “an ecosystem-builder committed to organizations led by people of color (POC) that serve nonfiction filmmakers, leaders, and audiences of color.” Additionally, Color Congress is resourcing a $300,000 annual Field Building Fund. But Color Congress knows it cannot do this work alone.

Philanthropy 88

Philanthropy Nonprofit governance and management Culture Public and Nonprofit Management 88

Selfish Giving

MARCH 31, 2021

Second, next week, Thursday, April 8th at 1pm EDT , Selfish Giving, TikTok and Rocket Social Impact are hosting: TikTok Best Practices for Nonprofits with Partnership Programs. This will be a game-changing webinar on how nonprofits can use TikTok to build and cultivate a highly-engaged audience. During this webinar, you’ll….

Education 130

Education Education Food Management 130

Nonprofit Marketing Insights by GlobalOwls

AUGUST 16, 2023

Make money with affiliate programs and see how your financial life can transform. This will be your base, the place where you can share valuable content , build an audience, and promote the products you’re affiliated with. Social media accounts with audience Social media is a powerful way to connect with your audience.

Marketing 52

Marketing Marketing Production Universities 52

CNPE

FEBRUARY 14, 2024

In this course, he will demonstrate step-by-step how you can tap into their potential to further your mission, enhance your programs and services, and improve people's lives. Choose from two convenient times on March 19 – at either 9 a.m. course here. course here.

Nonprofit Administration and Development 98

Nonprofit Administration and Development Ethics Social Enterprise Social Enterprise 98

Ann Green

APRIL 12, 2023

Building public speaking skills can help you make a strong case to nonprofit donors and other audiences. When you build confidence as a public speaker, you can become a more effective fundraiser and nonprofit communicator. Tailor your presentation to your audience. Use these public speaking tips for better engagement.

Nonprofits 123

Nonprofits Values Fundraising Fundraising 123

Bloomerang

JUNE 20, 2023

However, if you build out a strategy that can be duplicated and perfected over time, then you will set your organization up to be sustainable over the long run. Understand your audience to identify target sponsors The first step in event sponsorship success is to understand the audience for your event.

Insurance 77

Insurance Retail Values Health 77

Selfish Giving

MAY 24, 2023

I have yet to see the evaluations on my presentation - Creating Case Studies That Strengthen Your Programs: A Workshop For Businesses & Nonprofits - but it went well. That was the feedback I got from my audience, which is crazy since case studies are very popular and common in the B2B sector. How can I help?

Children 130

Children Finance Food Health 130

NonProfit Leadership Alliance

APRIL 5, 2023

As we explore the basics of letter writing to help you build a strong foundation for creating impactful letters, determine how direct mail fits into your nonprofit’s broader marketing strategy. Building relationships through personal letters boosts their overall engagement in your cause. Are you writing to grateful patients?

Nonprofits 130

Nonprofits Values Nonprofit Leadership Retention 130

Nonprofit Marketing Insights by GlobalOwls

APRIL 15, 2023

Popular Social Media Sites for Nonprofits There are several social media platforms that nonprofits can use to post engaging content to attract their target audience. By posting on Facebook, you can ensure that your message reaches a wide audience. Here is a step-by-step guide to designing a successful social media program.

Recruitment 98

Recruitment Nonprofits Advertising Children 98

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

Between managing budgets, securing venues, wrangling vendors, promoting to target audiences, and planning a flawless event flow, there are a million tiny details that are easy to miss. Consumer data is also helping planners make smarter decisions around budgets, vendor choices and program timing.

Technology 52

Technology Production Advertising Values 52

Nonprofit Marketing Insights by GlobalOwls

AUGUST 26, 2023

To mobilize the right audience for these crucial activities, nonprofit organizations must develop effective strategies that align with both the interests of their target demographic and the resources they have at hand. This ensures that you reach a diverse range of audiences and engage with them on their preferred platforms.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Non-Profits Participation and motivation 98

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

Amidst this digital landscape, search engine optimization (SEO) stands out as a fundamental strategy for enhancing online visibility and attracting targeted audiences. Link Building and Outreach : Building a strong backlink profile is essential for improving search engine rankings and establishing credibility online.

Nonprofits 52

Nonprofits Production Collaborations Activism 52

Bloomerang

MAY 30, 2023

Most nonprofits use a combination of in-person events, physical outreach, and some form of digital presence to attract and build relationships with supporters. Marketing Efforts Should Give First, Ask Second Effective marketing is about building relationships not spurring transactions.

Advertising 92

Advertising Values Marketing Marketing 92

Marketing for the Modern Nonprofit

DECEMBER 7, 2023

It can also serve as a crucial audience outreach tool to deepen supporter relationships and lay the groundwork for continued engagement. Highlight mission and program updates. Your report can be an effective stepping stone to greater audience engagement. Use the “You” test to ensure your focus stays on your audience.

Marketing 70

Marketing Marketing Public and Nonprofit Management Finance 70

Get Fully Funded

JANUARY 1, 2024

The Challenge of Fundraising Planning for New Nonprofits Established nonprofits have an advantage in planning for fundraising — they can build their fundraising plan based on their numbers from prior years. You can start with a clean slate and build the fundraising plan you want. Let’s Build Your Fundraising Plan!

Fundraising 111

Fundraising Fundraising Nonprofits Public and Nonprofit Management 111

Momentum Nonprofit Partners

MARCH 3, 2023

Whether it is fundraising, board development, public policy or leadership development, it is critical that all roles within the sector take an “all-in” approach to building the capacity of the nonprofit sector towards real change and success. Real-life examples from companies (both nonprofit and for profit alike) will be given.

Public and Social Policy 108

Public and Social Policy Nonprofit Administration and Development Public Policy Ethics 108

MNA Association

JANUARY 29, 2024

Request for Information: Website Redesign | Montana Nonprofit Association Summary This Request for Information seeks Letters of Interest, of about five pages or less, from web development firms and freelancers to define a strategy for, design, and build for our complete redesign of the mtnonprofit.org website.

Public and Nonprofit Management 98

Public and Nonprofit Management Associations Leadership Management 98

The Storytelling Nonprofit

APRIL 30, 2024

Meaning, a story is developed and then it’s shared as broadly as possible with audiences. The challenge was that their story content was focused on only a few communities in the province, which detracted from their positioning as a provincial-wide organization and building more community support in other parts of the province.

Non-Profits 64

Non-Profits Participation and motivation Children Management 64

Candid

MAY 18, 2023

With billions of Google searches happening every day, nonprofits around the world use the Google Ad Grant program to connect with people looking to learn more about their cause. Through the Google Ad Grant program, qualifying nonprofits can receive up to $10,000 per month in free advertising spend on the Google Search Network.

Advertising 98

Advertising Nonprofits Children Education 98

NonProfit Quarterly

JUNE 28, 2023

The new DOL office offers a first-of-its-kind program that bolsters state initiatives for worker-owned businesses. Instead of depending on a government office to push the initiative forward, the Tech Hubs program provides a previously nonexistent entryway for the co-op movement to build relationships outside of our ecosystem.

Manufacturing 96

Manufacturing Education Education Governance 96

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. For the example below, we’ll be building out a sample Facebook Live co-branded series. Phase 1: Identify Your Audience, Partner(s) & Content.

Production 130

Production Values Nonprofits Advertising 130

Nonprofit Tech for Good

JULY 17, 2022

In light of these advances, it’s time for your nonprofit to consider developing its own online recurring giving program. Building a predictable revenue stream helps to reduce this imbalance and provide much needed support during your organization’s fallow periods. Develop and Promote Your Own Recurring Giving Program.

Social Enterprise 139

Social Enterprise Social Enterprise Retention Philanthropy 139

Bloomerang

NOVEMBER 15, 2023

At Bloomerang, we’ve seen firsthand the transformative power of a robust volunteer program and its ripple effects on an organization’s mission. Build an attractive volunteer program Designing a volunteer program that appeals to potential volunteers involves several elements.

Recruitment 60

Recruitment Retention Non-Profits Values 60

Marketing for the Modern Nonprofit

OCTOBER 2, 2023

That makes the Google Ad Grants program a big opportunity for nonprofits — even more so for small nonprofits that need all the marketing power they can get! Perfect for organizations operating on limited budgets, the program provides free credits to spend on promoting digital content within Google search results. Let’s get started!

Marketing 62

Marketing Marketing Advertising Participation and motivation 62