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Using Psychology in Nonprofit Marketing

Kivi's Nonprofit Communications Blog

My college journey went on to start with a major in sociology – the study of human social behavior, a natural fit for someone intrigued by the mind and social society. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. Take storytelling, for instance.

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How to Lower the ‘Cost’ of Philanthropy So Your Supporters Donate Major Gifts of Assets

iMarketSmart

This distinction arises in anthropology and sociology theories.[14] Current Directions in Psychological Science, 17 (3), 208-212. [6] The psychological consequences of money. Current Directions in Psychological Science, 17 (3), 208–212. [9] The Journal of Social Psychology, 129 (1), 85-91. [13] L., & Goode, M.

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3 Powerful Virtual Fundraising Ideas for Nonprofits

Nonprofit Marketing Insights by GlobalOwls

Commonly given as grants for scientific or sociological research, free-of-charge in most cases. Interest paid to the crediting party or to a security holder in a form of interest income implies being not free-of-charge; Public (budgetary) funds. Target financing. It may need to be paid for if it comes from membership dues or sponsor funds.

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Calling People Forward Instead of Out: Ten Essential Steps

NonProfit Quarterly

It’s well documented in studies in the fields of psychology, anthropology, sociology, and even neuroscience that shaming, blaming, and guilting someone shuts down the center of their brain responsible for learning and growth. The problem with either approach is that both typically get infused with shame, blame, and guilt.

Sociology 113
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Digital Friendships

The Agitator

Here, from Stephen Baker at Business Week, is a superb article on the psychology, sociology and anthropology of "digital friendships" — you know, all those online relationships you have on Twitter, Facebook, MySpace, LinkedIn, etc, etc. I liked this passage: "Now we’re swimming in information.

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From Lucy to Leadership, Part 1: We Are All Africans

Fundraising Leadership

Didn’t we invent psychology, sociology, and anthropology because we are obsessed with understanding who we are and why we behave as we do? Issue 251 — February 5, 2024 What is more fascinating to us humans than ourselves? Don’t we check how we look when we pass a mirror? Come on, admit it.