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Using Psychology in Nonprofit Marketing

Kivi's Nonprofit Communications Blog

My college journey went on to start with a major in sociology – the study of human social behavior, a natural fit for someone intrigued by the mind and social society. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. Take storytelling, for instance.

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How to Lower the ‘Cost’ of Philanthropy So Your Supporters Donate Major Gifts of Assets

iMarketSmart

I needed to learn their story, their values. This distinction arises in anthropology and sociology theories.[14] Current Directions in Psychological Science, 17 (3), 208-212. [6] The psychological consequences of money. Current Directions in Psychological Science, 17 (3), 208–212. [9] Money is anti-social.

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Calling People Forward Instead of Out: Ten Essential Steps

NonProfit Quarterly

It’s well documented in studies in the fields of psychology, anthropology, sociology, and even neuroscience that shaming, blaming, and guilting someone shuts down the center of their brain responsible for learning and growth. What values are central to this world? What values are central to this world?

Sociology 113
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Digital Friendships

The Agitator

Here, from Stephen Baker at Business Week, is a superb article on the psychology, sociology and anthropology of "digital friendships" — you know, all those online relationships you have on Twitter, Facebook, MySpace, LinkedIn, etc, etc. I liked this passage: "Now we’re swimming in information.

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From Lucy to Leadership, Part 1: We Are All Africans

Fundraising Leadership

Didn’t we invent psychology, sociology, and anthropology because we are obsessed with understanding who we are and why we behave as we do? The second wasn’t fully accomplished: to understand how gender dimorphism, in which too often women are dominated or considered of lesser value, became the cultural norm. Come on, admit it.