The Killoe Group

MARCH 14, 2023

As those in the nonprofit world realize, few things are as effective—or as time consuming—as fundraising events. It’s important to have an effective event fundraising marketing plan to save time and execute flawless fundraisers. What should my team consider when developing an event fundraising marketing plan?

Marketing 52

Marketing Marketing Fundraising Fundraising 52

MNA Association

OCTOBER 18, 2023

As a nonprofit professional, you likely use data all the time to understand your donors on a deeper level and foster fundraising connections in your community. With supporters’ address data, you can create targeted direct mail materials that encourage local supporters to register for your event. hours on social media each day.

Management 52

Management Marketing Marketing Associations 52

Kivi's Nonprofit Communications Blog

JUNE 19, 2014

Join Fundraising Expert Tom Ahern. Fundraising expert Tom Ahern is cranking out some great stuff for us this year! Direct Mail Appeal Letters. Then, on July 28th, we start our very popular direct mail training with Tom. Or join us for the full Writing Direct Mail Appeal Letters e-clinic.

Marketing 71

Marketing Marketing Communication Fundraising 71

Selfish Giving

JUNE 1, 2010

Last week I got an e-mail out of the blue from Dan Rosenfield. After convincing some of the other staff, we implemented our first pinup campaign, which played a huge part in fundraising. Tags: Capplause cause marketing cause-related marketing credit union haiti pinup. I just had to share this. Thanks for your help.

Marketing 150

Marketing Marketing Fundraising Fundraising 150

The Agitator

NOVEMBER 18, 2010

Direct mail comes though with flying colors. The most important reason seems to be that consumers trust information in the mail more than online. Says Epsilon: “Consumers stated loud and clear that information is more private if sent through the mail versus email or online.

Fundraising 88

Fundraising Fundraising Environmental Values 88

Get Fully Funded

APRIL 20, 2021

Sometimes the only thing standing between you and launching a successful fundraising campaign to fund a new, needed program is an extra set of hands. If you’re a control freak, you may worry that even with direction your virtual assistant won’t do things exactly the way you do. What you need is a nonprofit virtual assistant or VA.

Nonprofit Administration and Development 116

Nonprofit Administration and Development Management Nonprofits Values 116

Get Fully Funded

JUNE 1, 2021

Facebook fundraising makes it easy for supporters to show their support of your mission with a quick donation. Facebook fundraising tools are designed to keep people on the site rather than send them to a crowdfunding platform or other website. Despite the downsides, Facebook can be a powerful fundraising tool.

Fundraising 124

Fundraising Fundraising Food Marketing 124

The Agitator

FEBRUARY 18, 2010

Ethan Boldt at Inside Direct Mail reports these U.S. direct mail stats from the DMA’s new 2010 Statistical Fact Book: Direct mail accounts for 52% of all mail (over half of all mail has been direct mail since 2007). pieces of mail per week (down from a high of 26.2

Governance 72

Governance Communication Marketing Marketing 72

The Agitator

OCTOBER 13, 2010

Every fundraising consultant worth their salt talks these days about integrating the various available channels … most often with specific reference to the direct mail and online channels. Meantime, the big online fundraising firms continually bombard us with data on the growth of online donations.

Philanthropy 84

Philanthropy Nonprofit Management Marketing Marketing 84

The Agitator

AUGUST 4, 2010

Our always-thoughtful fundraising colleague, Lisa Sargent, recently interviewed a dozen plus nonprofit execs re the fundraising issues they’re facing today. She publishes her observations in this report, What’s Working in Donor Fundraising and Development Today ? It’s definitely worth a read.

Fundraising 69

Fundraising Fundraising Retention Nonprofit Management 69

The Agitator

OCTOBER 25, 2010

In this post, 4 Ways to Overcome the Digital “Emotion Deficit,&# fundraising blogger Jeff Brooks makes excellent points about some advantages the online medium has over direct mail. His four points relate to: Timeliness. Capitalizing upon urgency. Rich media. Harnessing the power of video and audio. Nice one, Jeff.

Communication 66

Communication Marketing Marketing Fundraising 66

The Agitator

NOVEMBER 8, 2010

Dare one mention “direct mail&# and “drama&# in the same sentence?! Read this story — Why I owe my career to a sea turtle — just published on SOFII about the “career-making&# direct mail appeal Richard Armstrong conceived and wrote for the Center for Environmental Education decades ago.

Medical 63

Medical Environmental Health Education 63

The Agitator

OCTOBER 28, 2010

This headline, given to a speech by a Facebook exec at the recent International Fundraising Congress, has created a minor stir around the fundraising blogging world. Here’s the analysis of blogger and fundraiser Bryan Miller at Giving in a Digital World , who attended the session. That got your attention, huh?!

Fundraising 82

Fundraising Fundraising Nonprofit Management Management 82

The Agitator

DECEMBER 27, 2009

Here’s a thoughtful essay from fundraiser Ken Burnett on the "death" of direct mail. Here’s an excerpt: "At its heart direct mail fundraising is not about direct mail. Fundraising via the mail is not in essence about stuff like that.

Energy 70

Energy Food Technology Communication 70

The Agitator

OCTOBER 12, 2010

Fundraising Success just ran this article, 3 Common Online Fundraising Mistakes (and How to Avoid Them ) , featuring the views of Thomas Gensemer at Blue State Digital. As Gensemer sees it, the three mistakes are: Treat it like direct mail. In all fundraising, relevance to the donor is everything.

Fundraising 69

Fundraising Fundraising Values Marketing 69

The Agitator

AUGUST 15, 2010

Somehow I had never noticed the “tutorial&# on writing fundraising copy offered by Jerry Huntsinger, one of the best ever. If you write — or depend upon — fundraising copy, Jerry’s series is “must read.&#. Then get real!

Fundraising 73

Fundraising Fundraising Communication Nonprofits 73

The Agitator

NOVEMBER 7, 2010

Here , Jamie Turner at BKV Digital and Direct Response suggests an approach to measuring return on investment for social media efforts. If you know that spending $1,000 on, say, direct mail typically yields your organization #Y donors whose lifetime value is $Z, you have at least a benchmark ROI to shoot for.

Nonprofits 74

Nonprofits Activism Values Marketing 74

The Agitator

AUGUST 9, 2010

Friday I showed you an online fundraising appeal from environmental group EDF. Does any fundraiser out there have an appeal — online or direct mail — they’d like to test against several thousand of the sharpest-minded (or at least most opinionated) fundraisers on the planet? So how about it?

Environmental 66

Environmental Communication Fundraising Fundraising 66

The Agitator

MARCH 30, 2010

But I hate this March 26 headline: Fundraising out of sync with giving habits. Todd’s story leads as follows: "Technology is changing the way people give, with different generations preferring to give in different ways, and nonprofits should adjust their fundraising strategies to reflect those giving patterns, a new study says."

Fundraising 74

Fundraising Fundraising Philanthropy Nonprofit Management 74

The Agitator

APRIL 25, 2010

Not every Agitator reader has a multi-million dollar fundraising and communications budget to work with! So we keep an eye out for fundraising advice that’s especially relevant for smaller nonprofits. Here’s an example from Doodig Blogs. That advantage is their potential for greater intimacy and immediacy with their donors.

Retention 77

Retention Nonprofit Management Communication Management 77

Fundraising Coach

NOVEMBER 9, 2010

Matt, the person pictured on the right, told me that these could also be used in direct mail to send people to customized web pages. So I wouldn’t change any year-end appeals you’re mailing this fall. Think of this: What if you put a QR code in the poster for your next fundraising event? Or even next year.

Fundraising 95

Fundraising Fundraising Medical Marketing 95

The Agitator

FEBRUARY 9, 2010

Direct marketing pro (and publisher of Target Marketing ) Denny Hatch, who’s seen it all, distilled a ton of experience into this article on direct response copywriting. On the other hand, pick a date that’s too close and if for some reason the mailing is delayed, your effort is chopped liver. Use flattery.

Marketing 66

Marketing Marketing Communication Fundraising 66

Get Fully Funded

DECEMBER 1, 2009

If you are running a direct mail campaign and sending appeals to your current donors, you are likely sending several fundraising letters throughout the year asking for money. But did you know that you should also send a few mailings that don’t contain an Ask for a gift? Valentine’s Day card. Annual Report.

Fundraising 61

Fundraising Fundraising Communication Nonprofits 61

The Agitator

JUNE 21, 2010

Here , courtesy of fundraiser Fraser Green, is one more exclamation mark on the point! Tags: Don't Miss these Posts charities communications copywriting direct mail fundraising nonprofits. We often write about the importance of storytelling as the path into donors’ heads and hearts. Total involvement.

Fundraising 80

Fundraising Fundraising Communication Nonprofits 80

Bloomerang

FEBRUARY 1, 2023

Fundraising is more tech-powered than ever before. With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. but now, you can take all that information on the go with Bloomerang’s mobile fundraising app !

Nonprofit governance and management 80

Nonprofit governance and management Fundraising Fundraising Public and Nonprofit Management 80

The Agitator

JULY 29, 2010

Per the website, “The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.” The collection consists of three types of content: Exhibits: well-documented examples of fundraising campaigns, organized thematically into “Halls” and “Showcases;”.

Communication 65

Communication Marketing Marketing Fundraising 65

The Agitator

MARCH 2, 2010

Direct marketing guru Denny Hatch was so enthralled with The Checklist Manifesto by Atul Gawande that he updated his own direct marketer’s checklist. Tags: Denny Hatch Don't Miss these Posts communications copywriting direct mail direct marketing drtv fundraising online fundraising.

Marketing 76

Marketing Marketing Communication Fundraising 76

The Agitator

MAY 6, 2010

Tags: Don't Miss these Posts communications copywriting direct mail fundraising media usage new media nonprofit management nonprofits online fundraising social networking. If someone in your nonprofit is trumpeting the urgency of getting on board the Twitter phenom, fire them. Hire instead a really good copywriter.

Nonprofit Management 72

Nonprofit Management Management Communication Fundraising 72

iMarketSmart

OCTOBER 4, 2017

That’s not to say that uncovering efficiencies, prioritizing activities, and increasing productivity are all for naught (they aren’t), it simply means that “saving time” plays a direct role in increasing funding. You’ve most likely received mail from a nonprofit that you’ve never donated to before.

Retention 53

Retention Values Activism Nonprofit Organizations 53

The Agitator

MAY 31, 2009

Here’s another prediction of the death of direct mail, as reported on frogloop. Says research firm Borrell, spending on direct mail will decline by 40% over the next five years. Get a move on direct mail fundraisers! So spread the word … Direct mail is dead! Just like radio.

Nonprofit Management 69

Nonprofit Management Management Marketing Marketing 69

The Agitator

SEPTEMBER 2, 2009

Here are the stats on direct mail volumes from the latest USPS Household Diary Study (2008). billion mail pieces in 2008, of which 63% was advertising. Income, education and age of head of household are the major drivers of mail received. pieces of mail per week, compared to 20.6 Households received 148.6

Advertising 65

Advertising Education Education Marketing 65

The Agitator

MARCH 24, 2010

Tags: Don't Miss these Posts direct mail direct marketing donor retention fundraising loyalty nonprofits online fundraising. Jo talks about cultivation of monthy donors, who and when to invite, whether to make additional appeals … all the questions I’ll bet you have.

Retention 65

Retention Marketing Marketing Fundraising 65

NonProfit Hub

OCTOBER 17, 2017

We know that many organizations are unable to take full advantage of the digital movement due to the high cost of online fundraising tech. Here are some things you can do right now for free to up your online fundraising so your organization can take advantage of this year’s #GivingTuesday. Launch An Email Fundraising Campaign.

Fundraising 50

Fundraising Fundraising Technology Production 50

The Agitator

JUNE 3, 2010

Nevertheless, the fact is, fundraisers need to be learning how to talk to these “post-Boomer&# segments, using the channels these individuals prefer. So even while fundraisers are just beginning to understand some important differences between traditional donors (i.e., Now this might sound strange coming from Tom Belford.

Energy 65

Energy Nonprofit Management Management Marketing 65

The Agitator

NOVEMBER 4, 2009

A couple of days ago Tom relayed Ken Burnett’s view of what donors and fundraising will be like ten years from now. For my part, I wish every direct response fundraiser would declare an end to “The Age of Donor Acquisition&# and get onboard “The Age of Conservation.&# Tomorrow is upon us. Let me explain.

Retention 79

Retention Technology Nonprofit Management Values 79

The Agitator

MAY 17, 2010

DMW Direct Fundraising reports an upswing for the 73 stations on which it has data over the 2005-2009 period. Revenue per 1000 pieces mailed was up to $295, and average gifts were $42. Upward trends were driven by persistent use of direct mail. The public TV market bottomed in 2006. That’s the good news.

Fundraising 56

Fundraising Fundraising Philanthropy Marketing 56

The Agitator

OCTOBER 15, 2009

Even as an increasing number of fundraising pundits pen Direct Mail’s obituary, a piece in Inside Direct Mail indicates the funeral is premature. In fact, if fundraising direct mail is purportedly dead then it’s one hell of an exquisite corpse. compared to 2007.

Marketing 53

Marketing Marketing Fundraising Fundraising 53