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How to Avoid the Elephant Stampede (And Other Crisis Communications Tips) - Online Fundraising, Advocacy, and Social Media - frogloop

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Here are a few tips to make sure the online landscape is your friend, not your foe, even when facing a PR crisis: 1. By keeping your ear to the ground and listening carefully to the movements in your environment, you’ll be in control when the stampede hits and you won’t get run over. Listen, listen, listen. Great article.

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Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

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Even though the vast majority of Americans dont want it, 30% of all the mail delivered in the world is U.S. “When we decided to completely stop using direct mailing, it was in response to our supporters,” said Ball. That being said, I dont know what form direct mail will take in the future.”

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Tools Galore in Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

New tools get talked about a lot, but dont get caught up in new sexy tools and forget about the power of email. Think carefully about your constituents when setting up your database or management tool. Email is a critical channel. They were active and dedicated to making it work and raised 90,000+ friends.

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Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Also, I would pay attention to the titling and tagging of videos when you are uploading them. Also, I always enjoy when nonprofits use YouTube to respond to current events. For example, when should nonprofits make their own videos and when should they bring in expert videographers? Often, an effective title (e.g.

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Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Also, I would pay attention to the titling and tagging of videos when you are uploading them. Also, I always enjoy when nonprofits use YouTube to respond to current events. For example, when should nonprofits make their own videos and when should they bring in expert videographers? Often, an effective title (e.g.

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Five Tips to Engaging New Online Activists - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Avoid sending them press releases, policy statements, or lengthy treaties and only send a communication when you have something meaningful and compelling to say. “Dear New Activist - Read this, but don’t do anything”), the more you train your list not to respond. Care about why they are with you. Avoid the wonk.

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Top 10 SXSW Interactive Panels Your Nonprofit Should Attend - Online Fundraising, Advocacy, and Social Media - frogloop

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My Boss Doesnt Get It: Championing Social Media to the Man When: Friday, March 13th from 2:00 pm - 3:00 pm: Room B Description: We all know that social media is the best thing since sliced bread, right? Then why is it so hard to explain the value of social media to people who dont get it? Panelist: Dan Willis, Consultant for Sapient 3.