Nonprofit Marketing Insights by GlobalOwls

DECEMBER 29, 2023

Regularly publish blog posts, whitepapers , and infographics addressing current compliance issues. A well-crafted website, combined with active social media participation, not only draws in potential clients but also cultivates a community where industry professionals can regularly engage with your firm.

Energy 52

Energy Marketing Marketing Education 52

The Volunteer Hub

MARCH 21, 2023

Our whitepaper offers helpful tips for streamlining volunteer programs and keeping your existing volunteers engaged. Download Whitepaper What to Look for in Volunteer Management Software Approximately half of all nonprofits in the United States have yet to adopt a volunteer management software application.

Management 82

Management Recruitment Technology Communication 82

Candid

FEBRUARY 2, 2022

Issue Lab is where Candid collects, preserves, and shares research reports, whitepapers, evaluations, case studies, issue briefs, and more, published and/or funded by social sector organizations. If you're new to Issue Lab or haven't hung out on the platform in a while, here's what's on offer. .

Values 59

Values Foundations Management Activism 59

Selfish Giving

FEBRUARY 17, 2012

Mentioned Links: Cause Marketing Forum whitepaper: Cause Marketing on Facebook: Truths, Tips and Trends from Pioneers. Also, how to keep updated on all things Facebook and why you should want to. Plus how you could win a copy of Facebook Marketing for Dummies by our own John Haydon. Read the Executive Summary.

Associations 160

Associations Marketing Marketing Nonprofits 160

Nonprofit Tech for Good

OCTOBER 22, 2020

Common ways of doing this are through online petitions, surveys relating to your cause, product or item distribution, or a whitepaper or e-book “call to action.” You need to develop a vehicle that will capture their interest and engage them in your organization. For example: 4) Begin cultivating your new donor prospects.

Advertising 141

Advertising Retention Health Fundraising 141

Selfish Giving

FEBRUARY 17, 2012

Mentioned Links: Cause Marketing Forum whitepaper: Cause Marketing on Facebook: Truths, Tips and Trends from Pioneers. Also, how to keep updated on all things Facebook and why you should want to. Plus how you could win a copy of Facebook Marketing for Dummies by our own John Haydon. Read the Executive Summary.

Associations 124

Associations Marketing Marketing Nonprofits 124

EveryAction

FEBRUARY 28, 2018

A while back, they asked me to write that whitepaper you mentioned (Altruism, Empathy and Efficacy: The Science Behind Engaging Your Supporters) which we just released as a free download. The title of your whitepaper includes altruism, empathy, and efficacy. I initially got interested in this almost by accident. Sign up here!

Altruism and Helping 40

Altruism and Helping Philanthropy Activism Communication 40

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 21, 2024

and Jasper can help life science companies produce a wide range of content, from blog posts and whitepapers to social media updates and email campaigns. AI writing assistants like Copy.ai

Marketing 52

Marketing Marketing Ethics Technology 52

Care2

JULY 29, 2011

Convio and Donordigital recently helped seven large US nonprofits test different versions of their donation pages, and shared some of t heir results in a new whitepaper. From the whitepaper: “In our experience, a typical web donation page that has never been tested converts less than 15 percent of the visitors that reach it.

Nonprofit Organizations 73

Nonprofit Organizations Nonprofit Organizations Fundraising Fundraising 73

Nonprofit Marketing Blog

SEPTEMBER 5, 2013

Download this free whitepaper from Network for Good and PayPal, Why Mobile Matters: A Guide to the Mobile Web.' The percentage of donations made on mobile web browsers has grown 205% in the last 12 months. Source: Artez Interactive Tweet this.

Marketing 92

Marketing Marketing Nonprofits Activism 92

Nonprofit Tech for Good

FEBRUARY 1, 2021

This free whitepaper, How to Hold a Golf Fundraiser in 2021 , outlines where to start, what to consider, and how to hold a safe and successful outing in 2021.

Fundraising 85

Fundraising Fundraising Technology Management 85

Nonprofit Marketing Blog

JUNE 20, 2014

The online guide (and accompanying whitepaper) boils down the essentials of effective imagery into four principles: Be authentic. Content syndication outlet NewsCred has teamed up with Getty Images to create a new site, The Power of Visual Storytelling. With stock images and Photoshop, it’s easy to be fake.

Culture 69

Culture Nonprofits 69

Pam Moore

JULY 21, 2016

What content types are marketers planning to invest in (video, blog posts, infographics, Snapchat stories, whitepapers etc.). Where marketers are investing their dollars for social advertising. Most popular social media software. How marketers are using and executing influencer marketing. Join me at the Social Fresh Conference in Orlando !

Advertising 113

Advertising Technology Marketing Marketing 113

Nonprofit Tech for Good

APRIL 10, 2021

This free whitepaper, How to Hold a Golf Fundraiser in 2021 , outlines where to start, what to consider, and how to hold a safe and successful outing in 2021.

Fundraising 122

Fundraising Fundraising Technology Management 122

Pam Moore

DECEMBER 11, 2016

Possible whitepaper (y/n). Primary keywords (5-10). Blog categories. Supporting image(s). Other supporting media (image, video, podcast). Embed in other resource kits or publications. Syndication. Client testimonial / graphics. Call to action. Social Zoom Factor Podcast #228 Episode Highlights. 2017 Content Marketing Predictions.

Marketing 167

Marketing Marketing Leadership Values 167

Sea Change Strategies

MAY 14, 2012

Kenneth Jost with CQ Press just released a fantastic whitepaper that explores the good, the bad and the ugly of celebrity advocacy. In a celebrity-obsessed society, how effective are A-listers at focusing public attention, support and advocacy on our causes?

Non-Profits 55

Non-Profits 55

Nonprofit Marketing Blog

JUNE 12, 2014

Bonus: Network for Good and PayPal will release a new mobile fundraising whitepaper next week, so you’ll get first dibs on your copy by attending the webinar !).

Fundraising 49

Fundraising Fundraising Marketing Marketing 49

Pam Moore

DECEMBER 7, 2017

Possible whitepaper (y/n). Primary keywords (5-10). Blog categories. Supporting image(s). Other supporting media (image, video, podcast). Embed in other resource kits or publications. Syndication. Client testimonial / graphics. Call to action. Social Zoom Factor Podcast #241 Episode Highlights. 2018 Content Marketing Predictions.

Marketing 167

Marketing Marketing Public and Social Policy Values 167

Care2

DECEMBER 20, 2011

In a recent whitepaper, they shared case studies from five different social media fundraising campaigns on Regift the Fruitcake, DonorsChoose.org, TwitChange, Six Degrees, and Facebook’s Causes platform. Geoff Livingston and Henry T.

Children 68

Children Fundraising Fundraising Nonprofits 68

The Agitator

MARCH 12, 2018

That’s one of the reasons I keep a dog-eared copy of Nick’s The Science of Ask Strings a DonorVoice Whitepaper handy and urge you to download and put it to use as well. Believe me, in my career I’ve been as unsure, mystified and without proven answers as any fundraiser alive when it comes to the ins and outs of ask strings.

Fundraising 88

Fundraising Fundraising Nonprofits Marketing 88

Nonprofit Marketing Insights by GlobalOwls

MARCH 23, 2021

After a long care process, they can complete a micro-conversion, such as downloading your whitepaper. .” Notice how your site browses B2B buyers. Others are going much more slowly. If you’re “warm” on your website, they all hit obstacles that disrupt the lead generation process.

Production 52

Production Advertising Marketing Marketing 52

Care2

JANUARY 21, 2012

Here are some online marketing strategies Convio recently outlined in their whitepaper “Utilize Your Year-End Momentum” that you can start working on right now, so that when “that time” rolls around again, you’ll be better positioned to reach your online fundraising goals. So how did you do in 2011?

Fundraising 72

Fundraising Fundraising Recruitment Social Action 72

Nonprofit Marketing Blog

MARCH 26, 2014

The free whitepaper includes: 8 habits of highly-effective mid-level donor programs. The study is based on interviews and data from 27 organizations and experts, including heavy hitters like Roger Craver and nonprofits such as The Nature Conservancy and the Human Rights Campaign. A sample framework for a 30-day action plan.

Universities 64

Universities Production Communication Marketing 64

Kivi's Nonprofit Communications Blog

MAY 24, 2018

Case studies can be presented as short, bite-sized pieces or long, downloadable whitepapers. When it’s time to celebrate an accomplishment — or discuss how your nonprofit overcame an important challenge — consider doing it as a case study rather than as a simple article.

Education 67

Education Education Foundations Nonprofits 67

iMarketSmart

MAY 17, 2023

Here’s a whitepaper we produced about Fundraising Automation – how to optimize your fundraising operations using technology. Organizations that provide no training make it harder for gift officers to feel valued and supported in their work.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Leadership Fundraising Fundraising 52

Care2

OCTOBER 14, 2010

We are very invested in sharing our experiences and learning as we go, including opportunities to put thoughts together formally like the whitepaper on collaboration we published last year. NetSquared supports the community at the intersection of technology and social impact in a few ways, including open innovation competitions.

Nonprofit governance and management 61

Nonprofit governance and management Collaborations Community Development Governance 61

iMarketSmart

APRIL 12, 2022

Whitepaper: Fundraising Automation. Learn more about major gifts fundraising automation. Related Resources: Engagement Calling Metrics for Lead Outreach Associates Tasked With Arranging Meetings With Major Donor and Legacy Donor Prospects. 10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects. LIKE THIS BLOG POST?

Fundraising 98

Fundraising Fundraising Values Activism 98

NonProfit Hub

AUGUST 15, 2016

Emails and calls to action (buttons encouraging your visitors to complete an action, like downloading a whitepaper) allow you to offer a little somethin’ somethin’ in return for your audience’s valuable contact information. You can snag phone numbers and email addresses through things like print and online forms or landing pages.

Marketing 37

Marketing Marketing Nonprofits Production 37

iMarketSmart

OCTOBER 13, 2017

BlackBaud has a PDF whitepaper if you prefer that style…. There are a lot of folks out there who have brilliant ideas for how to recapture lapsed donors. Let’s defer to them on this last point: From Lawrence Henze…. Donna Mehr at Smart Annual Giving has some practical suggestions.

Foundations 40

Foundations Fundraising Fundraising Philanthropy 40

The Agitator

OCTOBER 31, 2012

By way of background and detail you can download Richard’s presentation here , and a whitepaper Richard prepared here. [For readers with smaller programs and budgets but with large interest in multi-channel marketing a dive into this is well worth your time.]. The process as employed by Target Analytics is called Connection360.

Advertising 66

Advertising Marketing Marketing Activism 66

Nonprofit Marketing Blog

AUGUST 11, 2011

org and follow us on Facebook at [link] so you can be the first to hear from us when new whitepapers are released, and to learn about more helpful tips and resources. We hope you enjoy these Top Ten Fundraising Tips. If you find any of these helpful, be sure to check out Nonprofits101.org

Nonprofit Administration and Development 56

Nonprofit Administration and Development Fundraising Fundraising Foundations 56

iMarketSmart

APRIL 27, 2022

But if you’d like to learn a little more first, read this free whitepaper about Fundraising Automation , and discover how technology makes it possible to optimize your major gifts and planned giving fundraising operations. Related Resources: Build Relationships: The Foundation of Fundraising.

Psychology 52

Psychology Ethics Fundraising Fundraising 52

iMarketSmart

APRIL 27, 2022

But if you’d like to learn a little more first, read this free whitepaper about Fundraising Automation , and discover how technology makes it possible to optimize your major gifts and planned giving fundraising operations. Related Resources: Build Relationships: The Foundation of Fundraising.

Psychology 52

Psychology Ethics Fundraising Fundraising 52

The Agitator

JULY 24, 2012

Each of this young fundraiser’s points is worthy of at least one detailed post and in some cases an entire whitepaper. In a nutshell: Where’s the innovation? Where are the winds of change? For now I want to focus on two of the main barriers to innovation – time and triviality.

Law 68

Law Non-Profits Fundraising Fundraising 68

The Charity CFO

AUGUST 30, 2022

These milestones could include reports, presentations, or whitepapers that might be considered each a different performance obligation, making up parts of a larger contract. 5,000 for the whitepaper at the end of the engagement. Then, after completing the whitepaper, you can recognize the final $5,000 from the contract as revenue. .

Non-Profits 98

Non-Profits Nonprofits Associations Nonprofit Accountability 98

Get Fully Funded

MARCH 2, 2021

Offer something of value, such as a whitepaper, special report, or e-book your organization published or an infographic your organization created. You probably already have a link to your organization’s website on your Facebook page, but add one into your bio so readers will find it.

Nonprofits 105

Nonprofits Law Values Communication 105

NonProfit Hub

DECEMBER 14, 2018

For instance, the content of a whitepaper could be turned into an infographic to share on social media. It takes time to create quality content. Repurposing and revitalizing content helps maximize its value. Think about how you can use content in different formats and mediums.

Marketing 67

Marketing Marketing Values Technology 67