Nonprofit Marketing Insights by GlobalOwls

APRIL 25, 2024

By strategically using this resource, marketers can create compelling content that appeals to users. Video and audio content include short-form videos, live streaming content, and podcasts. Short-form video engages short attention spans, while live streaming is real-time engagement. AI is not perfect.

Production 52

Production Retention Marketing Marketing 52

Nonprofit Marketing Insights by GlobalOwls

AUGUST 24, 2023

These graphics often incorporate movement, transitions, and effects to convey information, tell stories, or enhance the overall visual appeal of videos, presentations, and digital media. Shapes/Forms : Geometric shapes and forms can be used creatively to enhance visual appeal and convey concepts.

Advertising 52

Advertising Communication Education Education 52

Nonprofit Marketing Insights by GlobalOwls

MAY 24, 2023

Check out these 5 reasons why hiring a professional videographer is crucial for great video content. Visual Storytelling has turned out to be an essential aspect of each occasion within the fast-paced society we live in these days. But nothing compares to the quality of a video that has been recorded and edited.

Manufacturing 52

Manufacturing Production Technology Education 52

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 28, 2022

In this blog post, we will explore some of the latest industry trends and tips for nonprofit marketing that will help your organization thrive in the coming years. . They must often develop strategies for appealing to donors without alienating potential supporters with irrelevant messages. . Video marketing. Public Speaking.

Marketing 97

Marketing Marketing Nonprofits Advertising 97

Candid

JUNE 28, 2023

In this blog, we will share his insights on how this initiative is growing support for groups that have historically lacked access to funding. In this video, Dosunmu shares how funding data reveals whether or not climate philanthropy lives up to these values. DOCN has also had to face these barriers to adoption head on.

Participation and motivation 81

Participation and motivation Philanthropy Values Management 81

Get Fully Funded

OCTOBER 31, 2022

Use compelling photos and video. On that thank-you page, have a bit of text to thank them for their donation and maybe a short thank-you video. Sprinkled throughout your website, visitors should find compelling stories that explain how your organization changes lives. Here are some tips for making better videos.

Nonprofits 89

Nonprofits Homelessness Associations Nonprofit Organizations 89

Nonprofit Marketing Insights by GlobalOwls

JANUARY 19, 2024

Social media has become an essential part of our daily lives. Follow these guidelines for creating eye-catching content: Identify your intended audience Understanding your target audience is one of the most important aspects of creating a viral blog post. This increases the likelihood of your post going viral.

Participation and motivation 52

Participation and motivation Education Education Marketing 52

Bloomerang

JUNE 5, 2024

Prospective donors who don’t have a strong preexisting relationship with your nonprofit may be interested in attending your event if it features engaging elements like live music or a silent disco. You can hand out information sheets, play inspirational videos, and invite live speakers to share their stories with attendees.

Food 92

Food Fundraising Fundraising Marketing 92

Nonprofit Marketing Insights by GlobalOwls

APRIL 24, 2024

For nonprofits, leveraging these technologies enhances the appeal of their fundraising events and significantly increases their reach and impact. Incorporating Live Streaming : With the rise of live-streaming platforms such as YouTube and Facebook, nonprofits can reach a much larger audience with their fundraising events.

Technology 52

Technology Fundraising Fundraising Collaborations 52

Bloomerang

JULY 26, 2021

This online appeals post is part two in a six-part series. Mastering online appeals, user experience and messaging. Master online appeals, user experience and messaging. Are you using video and/or compelling images to tell relevant stories? . You can read part one here. Mastering relevant content marketing.

Fundraising 142

Fundraising Fundraising Philanthropy Values 142

Nonprofit Marketing Guide

DECEMBER 11, 2018

Build a Better Nonprofit Blog – Simple Steps to Turn Your Boring Blog Into a Powerhouse with Peter Panepento NEW! Video Strategy: Getting the Most from Your Live and Recorded Videos with Kivi Leroux Miller NEW! Danielle Baldwin Creating Awesome Email Newsletters Parts 1 and 2 with Kivi Leroux Miller NEW!

Communication 141

Communication Marketing Marketing Nonprofits 141

Bloomerang

DECEMBER 21, 2021

Written media: email, social media, website, blog posts, newspapers, etc. Visual media: photographs, videos, etc. Auditory media: podcasts, radio, live events, etc. . Do they want a written appeal in the mail? Do they prefer video content? Do they want a written appeal in the mail?

Nonprofits 115

Nonprofits Communication Marketing Marketing 115

Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2022

The Impact of Video in Your Marketing Strategy. Video is a big part of our lives, but how does it impact your marketing strategy and how can you get started? Are you keen to expand your brand’s reach through effective video marketing? Why Videos Are A Must For Marketing. Learn more in this article.

Marketing 52

Marketing Marketing Social Enterprise Social Enterprise 52

Nonprofit Tech for Good

JULY 2, 2020

By Kayla Matthews , writer at ProductivityTheory.com – a blog dedicated to helping others better their productivity. You’ll also be able to add a special Donation sticker to Stories and Live videos and a “Donate”button to your profile, which will let users go directly from your content to a donation page.

Fundraising 131

Fundraising Fundraising Nonprofits Production 131

Get Fully Funded

SEPTEMBER 17, 2023

They want to know they’re making a difference in the world and helping to change lives. They need to feel like a part of your team and believe they are key in helping you impact more lives. For extra sizzle, add a video of your mission in action to show donors what their gift will make possible. A warm fuzzy.

Management 105

Management Communication Homelessness Values 105

Nonprofit Marketing Insights by GlobalOwls

MAY 5, 2024

In this blog, we’ll discuss how organizations can use interactive learning tools to onboard and increase employee engagement. For example, incorporating visuals captured by an event photographer can enhance the appeal and effectiveness of your training materials. When he is not working he likes playing video games on his PS4.

Production 52

Production Construction Poverty Values 52

Bloomerang

FEBRUARY 21, 2024

Your nonprofit can publicly thank these donors using your social media, email, blog posts, and other event marketing materials. Appeal to the chocolate lovers at your event with a basket featuring unique or artisan chocolates. Video gaming system. Offering a video game system like a PS5 can be enticing for supporters.

Public and Nonprofit Management 77

Public and Nonprofit Management Food Construction Technology 77

Fundraising Coach

AUGUST 8, 2023

Specifically, storytelling is a powerful tool that nonprofits should leverage when making donation appeals for these key reasons: Humanizes your cause: Through stories, nonprofits can help donors and potential donors connect emotionally to their cause. However, remember to keep your story on the shorter side.

Retention 52

Retention Homelessness Healthcare Medical 52

iMarketSmart

FEBRUARY 28, 2024

So, you might say something like this: “I help people who care about [problem your organization solves – your mission] make a life-changing and lifelong difference in the lives of [beneficiaries of your organization] through a personalized and customized giving experience.” All they have to do is ask for it.

Values 98

Values Collaborations Education Education 98

Nonprofit Marketing Guide

JANUARY 26, 2015

Besides reveling in the world of social media, blogging, and online activism, Katie enjoys spending her offline time finding adventures with her husband, running, cooking, reading, watching cat videos, and attempting to make her own cat videos with her own two felines and their coveted laser pointers.

Communication 176

Communication Environmental Nonprofits Activism 176

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 19, 2023

These factors will help you select a template that is not only visually appealing but also functional and effective in driving preorders. This could be through blog posts, email newsletters, or social media updates. Customization: Look for templates that are easily customizable to align with your brand’s identity.

Production 52

Production Management Marketing Marketing 52

Bloomerang

DECEMBER 19, 2023

Slack Platform overview: Slack is a messaging platform that enables employees to send and receive multimedia messages, including regular chats as well as audio and video clips. You can centralize your team’s documents, images, videos, and other resources into one accessible location. This keeps all conversations focused.

Public and Nonprofit Management 90

Public and Nonprofit Management Nonprofits Public and Social Policy Management 90

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 10, 2022

You can not only start a discussion or assign homework but also start a live-streaming session to keep children engaged during school breaks. Students getting an education in visual art subjects like photography or design can use this popular app to share their work in visually appealing ways. Hosting Discussions on a Class Blog.

Education 52

Education Education Curriculum and Teaching Children 52

Pam Moore

MARCH 19, 2020

media, blogs, podcasts, video and more via one simple domain and platform – pam.online. Explore how video, podcasting, interactive content and emerging technologies can help you achieve your goals. Video takes a front and center stage. of marketers say they will increase their investment in video in 2020.

Marketing 78

Marketing Marketing Technology Ethics 78

Pam Moore

JANUARY 19, 2020

media, blogs, podcasts, video and more via one simple domain and platform – pam.online. Explore how video, podcasting, interactive content and emerging technologies can help you achieve your goals. Video takes a front and center stage. of marketers say they will increase their investment in video in 2020.

Marketing 78

Marketing Marketing Technology Ethics 78

Nonprofit Marketing Guide

NOVEMBER 10, 2011

I’m the director of development and community relations for a senior living community in the Finger Lakes region of New York. With more and more of our lives being lived online, the practical day-to-day applications of a computer make more sense, especially to seniors who are hesitant to adopt technology merely for technology’s sake.

Technology 214

Technology Communication Marketing Marketing 214

Top Nonprofits

JULY 24, 2023

This is where a lively auction can help. Just make sure your auction items appeal to your different attendees. Live-streaming tools. If your auction will have a virtual element, live-streaming tools are a must. Auctions fit just about any audience. Built into a wide variety of other events. Gamification. Social media.

Fundraising 52

Fundraising Fundraising Participation and motivation Nonprofit governance and management 52

Selfish Giving

JUNE 6, 2017

blog, vlog, podcast, etc), email marketing and social media. blog, vlog, podcast, etc.) They made their content more exciting and appealing to a younger, wider demographic. Write case studies of your successful partnerships and add them to your blog. Your nonprofit probably isn't blogging to monetize the blog itself.

Marketing 185

Marketing Marketing Recruitment Health 185

Nonprofit Tech for Good

APRIL 14, 2014

At the time this book went to press, the Instagram tool set was limited primarily to sharing photos or 15-second videos, adding text-based captions, and liking photos. The simplicity of the app is part of its appeal, but in terms of fundraising, nonprofits have few options for converting Instagram followers into donors.

Activism 102

Activism Nonprofits Fundraising Fundraising 102

Nonprofit Marketing Guide

SEPTEMBER 1, 2011

I originally wrote this article as a guest post on the Nonprofit Technology Network’s blog , but just realized I hadn’t shared it with you, so here it is! If a stranger lands on your website, odds are they are searching for the answer to a specific question about something going on in their lives right now.

Food 200

Food Technology Marketing Marketing 200

Bloomerang

SEPTEMBER 1, 2021

In this blog post, I’ll dive into that and how to make sure your nonprofit stays on top of your prospective donor’s SEO results. Have—and regularly update—a blog with SEO-friendly content. With some brainstorming, you can reverse engineer that search and create content that will appeal to them and show at the top of the ranking list.

Advertising 88

Advertising Health Values Nonprofits 88

Fundraising Coach

APRIL 2, 2014

Renee and Damien live in Quebec. But for the next six months, they and their three kids will be living on the Appalachian Trail. Our basic idea was this: create an engaging video series of our family hike, while hiking. A download of the video or music album, for example. Our project idea was to create a video series.

Production 102

Production Non-Profits Foundations Advertising 102

Get Fully Funded

APRIL 20, 2021

For example, a horse rescue may be located in Massachusetts, while the virtual assistant lives in Oregon. While you can hire a VA who lives anywhere, there may be advantages to hiring someone who lives locally and is familiar with the community. . Ask for VA referrals on NextDoor, Facebook, and other platforms. COMMUNICATION .

Nonprofit Administration and Development 116

Nonprofit Administration and Development Management Nonprofits Values 116

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 26, 2024

This blog will discuss the five innovative fundraising ideas you can use in this era: virtual events and challenges, crowdfunding and social media campaigns, digital auctions and marketplaces, gamification and mobile apps, and interactive and immersive experiences. TikTok : It has attractive, short videos and stories that make a difference.

Fundraising 52

Fundraising Fundraising Participation and motivation Production 52

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Every fundraising appeal sent should also include a pitch to become a monthly donor. A Live Video “Donate” button. Page Fundraisers.

Fundraising 136

Fundraising Fundraising Nonprofits Public and Nonprofit Management 136

iMarketSmart

JANUARY 24, 2024

And if that sort of recognition plan appeals to that particular donor, you absolutely should do that. If the donor wishes it, you could even let them create a video or write an article about why they wanted to take the lead with this campaign, and why it matters to them. The lives changed. And it can take many forms.

Values 52

Values Activism Associations Fundraising 52

Get Fully Funded

JANUARY 1, 2024

Hey, just stick around and keep reading this blog and you’ll learn A LOT!) And the more of those people you have around you, the more revenue you’ll have and the more lives you can change. Periodic appeals. Yes, there’s both art and science to a good appeal, and you can learn how to do it in a way that motivates people to give.

Fundraising 111

Fundraising Fundraising Nonprofits Public and Nonprofit Management 111