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Digital Advertising: Maximizing Reach and ROI

Nonprofit Marketing Insights by GlobalOwls

Digital Advertising: Maximizing Reach and ROI In the competitive and ever-changing marketing and communications landscape, digital advertising connects businesses with their target audience. This article will examine all these facets, shedding light on how the mastery of online advertising can lead to sustainable business growth.

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Cracking into corporate giving

Candid

Sponsorships are a form of advertising in which companies pay to be associated with certain nonprofit events. . Cause-related marketing is a mutually beneficial collaboration designed to promote the corporation’s sales and the nonprofit’s cause. . Pro bono services are when a nonprofit gets help from experts at a corporation. .

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Walmart Heirs Bet Big on Journalism

NonProfit Quarterly

The children and grandchildren of Walmart co-founder Sam Walton have long embedded their interests, and, more importantly, their money, among industry groups, policymakers, academics, activists, and NGOs active in the future of food. The foundation board is legally independent of Walmart.

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Gates Foundations Seeks Communications Proposals—Game Changer

Getting Attention

This RFP is focused on development organizations but I hope more funding will follow from Gates and other foundations, as a recognition of how crucial engagement is to achieving organizational and programmatic goals. Entries will be accepted until the close of the call on May 15, 2012. More information on the Chimera can be found here.

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AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns

Nonprofit Marketing Insights by GlobalOwls

For example, an AI-powered targeting algorithm may inadvertently exclude certain demographic groups from seeing job advertisements or financial services offers, perpetuating existing disparities in access to opportunities. To mitigate algorithmic bias in marketing, companies must adopt practices that promote fairness and inclusivity.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Offer to write letters of intent or grant requests for the organization and possibly even submit them to foundations or companies. It need not be a solicitation.

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Newsletter: Lessons from NPR's Fact-Checking of Water.org's Super Bowl Ad

Selfish Giving

I'm a member of Carol Cone's Purpose Collaborative, and during last month's community call I challenged my fellow members to pick the number of cause-related ads that would air during the Super Bowl. Adweek had a nice round-up of other cause activations during the week leading up to the Super Bowl. This was a serious wager! The winner?