Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2024

AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns In recent years, artificial intelligence (AI) has become an integral part of marketing strategies, revolutionizing how businesses engage with consumers.

Ethics 52

Ethics Marketing Marketing Culture 52

Nonprofit Marketing Insights by GlobalOwls

AUGUST 21, 2023

The Role of App Development in Digital Marketing In today’s fast-paced digital era, smartphones have seamlessly integrated into our daily lives, shaping how we interact and seek services. Hence, in this article, we’ll dive into the important role that app development plays in digital marketing. So, let’s get started.

Marketing 90

Marketing Marketing Production Retail 90

Nonprofit Marketing Insights by GlobalOwls

JANUARY 27, 2022

Marketing Tips for Solving Global Problems. Check out how Marketing can help solve Global Problems. These huge organizations, apart from making big profits by advertising and selling their product, these companies also work on social and environmental issues that are occurring in the world. What are global problems?

Marketing 52

Marketing Marketing Nonprofit governance and management Public and Social Policy 52

Marketing for the Modern Nonprofit

OCTOBER 25, 2023

Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. Collaboration and community organizing are key to successful GivingTuesday campaigns.

Activism 62

Activism Advertising Collaborations Philanthropy 62

Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

Throughout evolution humans have depended on group approval and collaboration for survival. Consumerism; Advertisements and promotions take advantage of FOMO by creating a feeling of urgency or exclusivity pushing individuals to make unnecessary purchases to avoid feeling left out.

Psychology 52

Psychology Health Advertising Collaborations 52

Nonprofit Marketing Insights by GlobalOwls

MAY 11, 2023

How Marketing Intelligence can help Brands stay ahead of the conversation Marketing intelligence is a powerful tool that can give brands a competitive edge. Marketing intelligence is the key to this success. Additionally, we will share best practices for utilizing marketing intelligence and common pitfalls to avoid.

Marketing 52

Marketing Marketing Activism Production 52

Candid

AUGUST 11, 2022

Sponsorships are a form of advertising in which companies pay to be associated with certain nonprofit events. . Cause-related marketing is a mutually beneficial collaboration designed to promote the corporation’s sales and the nonprofit’s cause. . What kinds of companies might support my organization? .

Philanthropy 105

Philanthropy Environmental Advertising Governance 105

Kivi's Nonprofit Communications Blog

DECEMBER 18, 2014

To provide context to the project, Allentown, PA, is the home to nearly $1 billion of redevelopment and seven small to medium sized arts organizations that until very recently had not done many collaborative projects. Activity Produces Results. Online and Off.

Collaborations 75

Collaborations Non-Profits Education Education 75

Stanford Social Innovation Review

OCTOBER 18, 2023

And in many countries, women compose the majority of the informal workforce, through occupations like domestic and home-based workers, street vendors, market traders and waste-pickers. Women’s position in the labor market is already less favorable than men’s in any country you look at. Within this situation, women suffer further still.

Public and Social Policy 142

Public and Social Policy Governance Law Technology 142

Nonprofit Marketing Insights by GlobalOwls

MAY 2, 2023

Social media marketing for nonprofits can be tricky. With limited volunteers and small budgets, several nonprofits aren’t able to “invest” in paid social media advertising. Still, social media is one of the best marketing channels for philanthropic organizations. The answer is simple.

Non-Profits 98

Non-Profits Charitable Organizations Collaborations Health 98

Kivi's Nonprofit Communications Blog

NOVEMBER 8, 2018

And every day you manage tactical communications channels like email, social media, print marketing, PR and more. The answer is Communications or Marketing Strategies. . It can include everything from free flyers posted on bulletin boards to paid advertising in print and remarketing ads on social media.

Communication 82

Communication Public and Nonprofit Management Advertising Nonprofits 82

Pam Moore

APRIL 16, 2019

The Midwest Digital Marketing Conference (MDMC) can teach us a lot about running and event. I was a keynote speaker at the Midwest Digital Marketing Conference in 2018 and I must say it was one of the best events I have spoke at for many reasons. Events can do exactly this when done right. SoundCloud.

Universities 105

Universities Energy Advertising Leadership 105

Nonprofit Marketing Insights by GlobalOwls

JUNE 19, 2023

A growing number of young people are looking at alternatives to college and learning about the exciting world of online business ideas as a result of increasing tuition expenses and changes in the labor market. They may get up useful skills and industry-specific information, which increases their marketability for jobs.

Education 52

Education Education Entrepreneurship Participation and motivation 52

Selfish Giving

FEBRUARY 7, 2018

I'm a member of Carol Cone's Purpose Collaborative, and during last month's community call I challenged my fellow members to pick the number of cause-related ads that would air during the Super Bowl. This article is a must read for cause marketers for two important reasons. Cause Marketing 1. This was a serious wager!

Social Enterprise 100

Social Enterprise Social Enterprise Children Retail 100

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

And finally diverse advertising also assists discovery – promoted social posts target interest-based buyer personas optimized for conversion actions. Local out-of-home advertising at relevant hotspots expands visibility beyond existing channels.

Technology 52

Technology Production Advertising Values 52

Stanford Social Innovation Review

NOVEMBER 17, 2022

Corporations have jumped on the social impact entrepreneurship bandwagon full hog, often sponsoring pitch contests with promises of cash prizes and commitments to champion women or BIPOC-led companies in their advertising. But the premise of these events seemed odd. We need to invest in multisector, holistic solutions.

Public and Social Policy 107

Public and Social Policy Social Enterprise Social Enterprise Non-Profits 107

The Charity CFO

JANUARY 5, 2023

Collaboration issues. They should clarify the roles, authority, and responsibilities for essential financial management activities and decisions. . They provide a framework for the oversight and governance of financial operations and activities. Statement of activities. Statement of activities (Income statement).

Management 52

Management Nonprofit governance and management Nonprofit Administration and Development Finance 52

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 4, 2021

On the other hand, global processes like collaboration against climate change, protests against social inequality and racism (#BlackLivesMatter), or social movement against sexual harassment and abuse (#metoo) have brought nonprofits even more prominence. Types of Nonprofit Activities. Risks and Opportunities of New Reality .

Non-Profits 52

Non-Profits Public and Social Policy Fundraising Fundraising 52

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Create a list of donors who have not donated in 18 months and point them toward an upcoming event, or other activity. Solicitation (Passive and Active).

Fundraising 137

Fundraising Fundraising Public and Social Policy Nonprofit Administration and Development 137

Nonprofit Marketing Insights by GlobalOwls

MARCH 11, 2021

High visibility on social media is one of the best marketing strategies to have. From high fashion brands to fast-shopping brands, all of them are using social media as a showroom for their new collections and collaborations. Influencer Marketing for Fashion Brands. The fashion industry has already understood how this works.

Production 52

Production Advertising Culture Environmental 52

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 19, 2021

Check out what Social Media Marketing can do for you and how to get started. There is no point in using any of the traditional methods of marketing and advertisement anymore. Facebook advertising is completely different from Reddit and, your company may be the best seating in just one of them. Discounts drive.

Production 52

Production Advertising Activism Collaborations 52

The Kindful Blog

MARCH 16, 2021

Nonprofit software helps organizations manage their day-to-day functions like administration, fundraising, donor relations, accounting, marketing, and more. It also keeps you organized by reducing data redundancy, tracking donor activity, and providing automatic reports. Let’s dive in: Contact management. Form building. Productivity.

Collaborations 52

Collaborations Nonprofits Management Advertising 52

Nonprofit Marketing Insights by GlobalOwls

JANUARY 26, 2022

LinkedIn is becoming a Content Powerhouse with many opportunities to build a strong following, organic, and via paid advertising. Be mindful of your Marketing Collateral , stand out, be specific and on-brand. Be sure to post content when your followers are most active. Not all your employees or colleagues are marketers.

Non-Profits 145

Non-Profits Production Social Enterprise Social Enterprise 145

Nonprofit Marketing Insights by GlobalOwls

APRIL 17, 2020

With the help of SEO, you can discover data that is significant for both product design and marketing. All things considered, it merits seeing how certain activities should influence execution and development, and ideally they do. SEO assists new businesses with getting traffic that can yield changes and income.

Non-Profits 52

Non-Profits Advertising Production Social Enterprise 52

Get Fully Funded

FEBRUARY 23, 2021

You may feel like you are doing everything yourself, but at some point you will be collaborating with others on documents, and you will need Docs and Sheets. You can collaborate with your Board and other team members using Google Docs and Google Sheets and then store the final product in Drive.

Nonprofits 105

Nonprofits Management Nonprofit Administration and Development Production 105

Ann Green

JANUARY 20, 2021

Make sure to advertise this on your website so potential members have a clear impression of all you have to offer. Active efforts to engage your members online will increase their chance of renewing their membership. Even if your membership is large, your nonprofit won’t create a meaningful impact if your members aren’t active.

Nonprofits 61

Nonprofits Participation and motivation Management Activism 61

NonProfit Quarterly

FEBRUARY 28, 2024

The children and grandchildren of Walmart co-founder Sam Walton have long embedded their interests, and, more importantly, their money, among industry groups, policymakers, academics, activists, and NGOs active in the future of food.

Public and Social Policy 114

Public and Social Policy Environmental Public and Nonprofit Management Philanthropy 114

Bloomerang

AUGUST 21, 2023

Collaborate with peers : Engage with other fundraisers and organizations to share insights and best practices. Collaborative efforts can lead to innovative solutions and improved fundraising results. Stay agile and be ready to adapt your strategies as needed based on new information or developments in the fundraising environment.

Fundraising 75

Fundraising Fundraising Finance Retention 75

Selfish Giving

JUNE 21, 2020

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements [Released 12/4/19] Contracts [Released 02/29/20] UBIT [It’s here!] that is conducting a charitable sales promotion in which it will advertise that it is donating to Charity Corp. UBIT affects traditional corporate sponsorships (e.g., $X

Law 147

Law Public and Social Policy Advertising Activism 147

Nonprofit Fixer

JULY 14, 2021

Be familiar with every fundraising program, event, campaign and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Create a list of donors who have not donated in 18 months and point them toward an upcoming event, or other activity. Solicitation (passive and active) 77.

Fundraising 75

Fundraising Fundraising Nonprofit Administration and Development Public and Nonprofit Management 75

Getting Attention

APRIL 9, 2012

The Cannes Lions Chimera, a special panel made up of the best talent across advertising, media, and technology, are advising the program, and will mentor the winners as they develop their projects. Revolutionary ways to humanize the challenge and the solutions and to connect communities receiving aid to those who provide it.

Foundations 75

Foundations Communication Advertising Collaborations 75

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 5, 2023

The Digital Marketing Basics for Your Nonprofit Organization Digital marketing is important for nonprofit organizations to raise awareness, engage supporters, and drive their missions forward. This blog post looks at the fundamental digital marketing basics that every nonprofit should consider to maximize its impact.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Marketing Marketing 98

NonProfit Hub

APRIL 20, 2018

Your organization can accomplish a lot of good in the community, but you can amplify its influence by collaborating with another organization. Besides media outreach, ensure you succeed by investing time and effort into the event’s activities, marketing and advertising. Partner with other organizations.

Advertising 54

Advertising Collaborations Leadership Education 54

Nonprofit Tech for Good

APRIL 2, 2016

Referral traffic, reach, and engagement is on the decline for those that do not have large followings and a social media advertising budget. If not, then the basics of multichannel marketing likely have not been integrated into your online communications and fundraising plan. Social media is in a weird transition right now.

Public and Nonprofit Management 75

Public and Nonprofit Management Nonprofits Advertising Technology 75

Nonprofit Megaphone

APRIL 7, 2023

That’s where a well-crafted nonprofit marketing plan comes in. An effective marketing plan can help you reach your target audience, increase awareness of your cause, and ultimately drive more donations and support for your organization. Set clear goals: Setting clear goals is essential for any marketing strategy.

Marketing 52

Marketing Marketing Public and Social Policy Advertising 52

Pam Moore

NOVEMBER 27, 2020

However, us marketers know that posting one cat pic on Instagram is one thing. Why Collaboration is Important . Ask any modern professional, and they’ll tell you that collaboration is one of the biggest daily challenges. . Whatever you choose, it needs to make collaboration easy for marketing and clients.

Collaborations 78

Collaborations Management Marketing Marketing 78

Nonprofit Marketing Insights by GlobalOwls

AUGUST 7, 2023

15 Must-Implement Marketing Strategies for Success in Silicon Valley Silicon Valley has long been recognized as a hub of innovation and technological advancements. In this article, we will explore 15 must-implement marketing strategies that can help businesses thrive in Silicon Valley. Chapters 1.

Marketing 52

Marketing Marketing Advertising Production 52