Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2024

For example, an AI-powered targeting algorithm may inadvertently exclude certain demographic groups from seeing job advertisements or financial services offers, perpetuating existing disparities in access to opportunities. To mitigate algorithmic bias in marketing, companies must adopt practices that promote fairness and inclusivity.

Ethics 52

Ethics Marketing Marketing Culture 52

Pam Moore

OCTOBER 18, 2016

The worst part is that the primary idea and foundation this person offered was to leverage content from other people. 10 Ways to Activate Your Audience (episode 124). I recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. episode 90). SoundCloud.

Advertising 167

Advertising Foundations Leadership Law 167

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Offer to write letters of intent or grant requests for the organization and possibly even submit them to foundations or companies. It need not be a solicitation.

Fundraising 137

Fundraising Fundraising Public and Social Policy Nonprofit Administration and Development 137

Pam Moore

MARCH 2, 2020

Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. Why earning trust is a foundational requirement in the inspiration age. Inspiration age defined.

Marketing 78

Marketing Marketing Activism Advertising 78

Pam Moore

MARCH 2, 2020

Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. Why earning trust is a foundational requirement in the inspiration age. Inspiration age defined.

Activism 78

Activism Advertising Foundations Marketing 78

NonProfit Quarterly

APRIL 20, 2023

Black users have long been at the center of digital culture as trendsetting social media influencers, content creators, and key drivers of online racial justice activism, as seen by hashtag movements such as #BlackLivesMatter and #SayHerName.

Values 107

Values Public and Social Policy Race and Ethnicity Public and Nonprofit Management 107

The Charity CFO

DECEMBER 8, 2023

While some nonprofits depend more on government contracts or foundations, many rely on donations from individuals as their primary funding source. Large corporations actively seek the tax deduction, so they often will not give money to organizations that do not have a legitimate 501(c)3 status.

Governance 52

Governance Charitable Organizations Finance Advertising 52

Pam Moore

JUNE 9, 2019

Narrow your focus to streamline and prioritize content creation, influencer marketing and all areas of content creation, promotion, advertising and marketing. Tap into the power of social media paid advertising as well as retargeting to place paid advertisements in from of them on the other blogs, websites, and social networks they visit.

Advertising 105

Advertising Energy Values Marketing 105

Nonprofit Tech for Good

AUGUST 29, 2019

So what keeps 35% of online adults engaged with and actively using Instagram? A reported 2 million advertisers are purchasing ads to insert into Stories in 2019. . The British Heart Foundation wanted to attract younger female runners to fundraise for its MyMarathon campaign. For most of these users, it’s Instagram Stories. .

Advertising 111

Advertising Foundations Management Associations 111

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

Or perhaps a nonprofit gala with a “Havana Nights” theme highlighting Cuban culture, cuisine and decor to spotlight their key cause of sponsoring children’s education programs in Cuba. Local out-of-home advertising at relevant hotspots expands visibility beyond existing channels.

Technology 52

Technology Production Advertising Values 52

Nonprofit Fixer

JULY 14, 2021

Be familiar with every fundraising program, event, campaign and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Offer to write letters of intent or grant requests for the organization and possibly even submitting them to foundations or companies. Cultivation 54.

Fundraising 75

Fundraising Fundraising Nonprofit Administration and Development Public and Nonprofit Management 75

The Charity CFO

APRIL 16, 2022

While some nonprofits depend more on government contracts or foundations, many rely on donations from individuals as their primary funding source. Large corporations actively seek the tax deduction, so they often will not give money to organizations that do not have a legitimate 501(c)3 status. Advertisements in convention bulletins.

Governance 52

Governance Charitable Organizations Advertising Nonprofit Organizations 52

NonProfit Hub

NOVEMBER 22, 2016

Cause Camp is Nonprofit Hub’s annual conference, bringing the best and the brightest from both the for-profit and nonprofit sectors, to inspire, educate and transform nonprofits of all shapes and sizes, from all over the world. We’re particularly excited about the speaker lineup for 2017 and hope to see you March 27th and 28th.

Public and Nonprofit Management 48

Public and Nonprofit Management Philanthropy Nonprofit governance and management Universities 48

Nonprofit Tech for Good

NOVEMBER 8, 2018

4) Traditional TV and radio only inspire 9% of donors to give, but that number could increase if internet-based TV and radios apps, such as Netflix and Pandora, tailored their programming and advertising services to cater to organizations. 5) Messaging apps have very little impact on donors. View: Giving Trends in Africa Data Sheet.

Charitable Organizations 101

Charitable Organizations Technology Volunteerism Volunteerism 101

Care2

JANUARY 24, 2013

Paul has more than fifteen years of multi-channel fundraising, direct mail, online advertising, web design, and email marketing experience. He has developed award-winning strategies for more than 70 nonprofit organizations such as amfAR, African Wildlife Foundation, Covenant House, PetSmart Charities, and the Smithsonian Institution.

Political Science 66

Political Science Environmental Food Universities 66

Nonprofit Marketing Insights by GlobalOwls

MARCH 27, 2024

A Notable Digital Footprint – The Foundation Creating a notable digital footprint begins with a foundational step: establishing a strong online presence through a professionally designed website. The role of SEO in this digital foundation cannot be overstated. A robust online presence extends beyond the website.

Marketing 52

Marketing Marketing Advertising Foundations 52

iMarketSmart

APRIL 10, 2023

One had response cards with this statement [where “X” was a checked box symbol]: “Annual alumni giving through the Penn Fund directly supports these priorities of undergraduate education. Active verbs also help. Average responses to “How much money would you donate to the American Lung Cancer Foundation?”

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

Care2

SEPTEMBER 6, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Whos on Second Life?

Public and Social Policy 28

Public and Social Policy Non-Profits Advertising Fundraising 28

NonProfit Hub

JUNE 29, 2017

I’m your host, Randy Hawthorne, Executive Director of Nonprofit Hub, an educational resource for nonprofits. There, you’ll find all of the education we provide in podcasts, classes, webinars, a print magazine, and online articles that are published throughout the week. And do you have an active campaign?

Nonprofit governance and management 34

Nonprofit governance and management Activism Public and Nonprofit Management Marketing 34

Care2

FEBRUARY 13, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) How did they do it?

Children 38

Children Medical Foundations Fundraising 38

Nonprofit Tech for Good

MAY 18, 2020

One of our clients, the COPD Foundation , has a free screening tool that individuals can use to determine if they are at risk for COPD. . Informing and educating the public by attracting new visitors to blog posts, videos, and PDF resources. Each active campaign in your account must have at least two active ad groups.

Nonprofit governance and management 132

Nonprofit governance and management Public and Nonprofit Management Advertising Activism 132

Care2

FEBRUARY 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) How did they do it?

Children 38

Children Medical Fundraising Fundraising 38

Bloomerang

MAY 7, 2021

If they give all of their money to the arts and education and we’re in human services and we have no connection to them, even though they are a well-known name, we might know what they look like, we might’ve had a passing conversation with them at one point, they’re still a fundraising unicorn. And with that, guess what?

Public and Nonprofit Management 117

Public and Nonprofit Management Foundations Fundraising Fundraising 117

GiveGab

AUGUST 24, 2022

It is the one day of the year that donors are actively searching for ways to give back and support new causes. Explore More: Take a deep dive into the many ways you can generate more awareness for your Giving Day with our Ultimate Giving Day Marketing Playbooks created for Civic & Nonprofit Leaders and Education Institutions.

Public and Nonprofit Management 52

Public and Nonprofit Management Philanthropy Foundations Medical 52

Bloomerang

SEPTEMBER 3, 2021

We’re excited to be hosting our annual education conference on September 16th. Personalized communications allow your organization to build relationships with your supporters, providing them with the activities and opportunities most suited to their interests. . Target current supporters with your social media advertisements.

Retention 115

Retention Nonprofit governance and management Communication Construction 115

Get Fully Funded

APRIL 5, 2021

They’re using multiple platforms — social media, email, websites, and more — to receive information on how to donate and get involved in your nonprofit’s activities. Plus, registered 501(c)(3) organizations are eligible for Google Ad Grants that provide nonprofits with $10,000 each month to use to bid on advertising space.

Marketing 78

Marketing Marketing Fundraising Fundraising 78

Bloomerang

SEPTEMBER 12, 2021

So like Steven mentioned, got the chance to start Branches Mission Lab, and also our education arm, Goodmaker U, where we help educate nonprofits. You’ve been super active in the chat. That means you’ve got a good foundation to build on some of these other strategies we’ll talk about. ” .

Fundraising 82

Fundraising Fundraising Values Communication 82

NonProfit Hub

JUNE 22, 2021

They may give because of a foundation’s proximity, or because they feel moved by the cause. It allows you to see which fundraising activities provide the highest ROI and contribute the most to your fundraising goals. Bottom line: Often, nonprofits believe events are their biggest fundraising activities.

Nonprofit Administration and Development 65

Nonprofit Administration and Development Fundraising Fundraising Advertising 65