Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 1, 2023

Digital Advertising: Maximizing Reach and ROI In the competitive and ever-changing marketing and communications landscape, digital advertising connects businesses with their target audience. This article will examine all these facets, shedding light on how the mastery of online advertising can lead to sustainable business growth.

Advertising 52

Advertising Ethics Technology Collaborations 52

Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2024

AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns In recent years, artificial intelligence (AI) has become an integral part of marketing strategies, revolutionizing how businesses engage with consumers.

Ethics 52

Ethics Marketing Marketing Culture 52

Stanford Social Innovation Review

JANUARY 30, 2024

By Claire Dunning In early 1926, Cafritz Construction placed an advertisement in The Washington Post celebrating the speed with which their “Life-time Homes” were selling in the Petworth neighborhood of Washington, DC. This particular advertisement included a list of reasons why Cafritz homes were so popular.

Philanthropy 126

Philanthropy Public and Social Policy Advertising Universities 126

NonProfit Quarterly

APRIL 20, 2023

Black users have long been at the center of digital culture as trendsetting social media influencers, content creators, and key drivers of online racial justice activism, as seen by hashtag movements such as #BlackLivesMatter and #SayHerName. Consider the ethics of how and where you invest your social media marketing dollars and time.

Values 107

Values Public and Social Policy Race and Ethnicity Public and Nonprofit Management 107

Nonprofit Tech for Good

DECEMBER 19, 2021

As of now, nonprofits, activism, and philanthropy are virtually non-existent in the metaverse (pun intended). Those already exploring the metaverse can attend live concerts and meet with government officials. Big Tech, banks, corporations, and governments worldwide are betting big on the metaverse and its future. Get the idea?

Altruism and Helping 136

Altruism and Helping Technology Nonprofits Governance 136

Stanford Social Innovation Review

NOVEMBER 17, 2022

Corporations have jumped on the social impact entrepreneurship bandwagon full hog, often sponsoring pitch contests with promises of cash prizes and commitments to champion women or BIPOC-led companies in their advertising. What about public sector funds or foundation grants? But the premise of these events seemed odd.

Public and Social Policy 108

Public and Social Policy Social Enterprise Social Enterprise Non-Profits 108

iMarketSmart

APRIL 10, 2023

Active verbs also help. Journal of Business Ethics, 129 (1), 59-75. [27] Average responses to “How much money would you donate to the American Lung Cancer Foundation?” 57] Knowing that donors prefer one advertisement to another is also useful information. The longer the survey, the less likely it is to be completed.[74]

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52