Activism Advertising Ethics Values 
Nonprofit Marketing Insights by GlobalOwls
MARCH 12, 2024
AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns In recent years, artificial intelligence (AI) has become an integral part of marketing strategies, revolutionizing how businesses engage with consumers.
Nonprofit Marketing Insights by GlobalOwls
SEPTEMBER 1, 2023
Digital Advertising: Maximizing Reach and ROI In the competitive and ever-changing marketing and communications landscape, digital advertising connects businesses with their target audience. This article will examine all these facets, shedding light on how the mastery of online advertising can lead to sustainable business growth.
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NonProfit Quarterly
APRIL 20, 2023
Black users have long been at the center of digital culture as trendsetting social media influencers, content creators, and key drivers of online racial justice activism, as seen by hashtag movements such as #BlackLivesMatter and #SayHerName. Large audience and engagement numbers are not the only metric of social media success.
Stanford Social Innovation Review
JANUARY 30, 2024
By Claire Dunning In early 1926, Cafritz Construction placed an advertisement in The Washington Post celebrating the speed with which their “Life-time Homes” were selling in the Petworth neighborhood of Washington, DC. This particular advertisement included a list of reasons why Cafritz homes were so popular. And it worked.
Nonprofit Marketing Insights by GlobalOwls
MARCH 31, 2024
AI’s ability to process vast amounts of data is enabling hyper-personalized content and advertisements at an unprecedented scale. Sustainable and Ethical Marketing in the Digital Age As we embrace technology to engage customers, we must also consider the growing consumer demand for sustainability and ethics in marketing.
Fundraising Leadership
DECEMBER 29, 2023
For example, you could highlight the company’s corporate social responsibility activities or assess the positive impact your business is having on specific communities.” “ Investing in content can turn poor #engagement around, with better blogs, visuals and real-life customer reactions and a call to action. “Put Cost counts.
Nonprofit Megaphone
OCTOBER 29, 2023
Building an email list and a network of loyal supporters is one of the most effective ways for nonprofits to advertise and achieve their goals. The Value of Email Marketing: Balancing Retention and Acquisition Donor and client acquisition is essential to growing your customer base. Email is patient.
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