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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. 4) Use broader targeting than you think. Get a budget of $500.

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Statement of Activities: Reading a Nonprofit Income Statement

The Charity CFO

The Statement of Activities is the Income Statement of a nonprofit organization. You may also know it as a profit and loss statement or income and expense report. In the for-profit world, they call the difference between revenues and expenses net income. Or profit. . What’s on the Statement of Activities? .

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Marketing Tips for Solving Global Problems

Nonprofit Marketing Insights by GlobalOwls

These huge organizations, apart from making big profits by advertising and selling their product, these companies also work on social and environmental issues that are occurring in the world. Let’s discuss some of the globally occurring problems and how marketing resources can help in their management by raising awareness.

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The Social Impact Investment Mirage

Stanford Social Innovation Review

The False Binary Between For-profits and Nonprofits: Where the Troubles Begin. We decided early on to incorporate NeedsList as a for-profit, purpose-driven company. We bought into the notion that a for-profit company was the way to scale and achieve impact. We weren’t alone. ” Investors interrogated our decision. .”

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Walmart Heirs Bet Big on Journalism

NonProfit Quarterly

The children and grandchildren of Walmart co-founder Sam Walton have long embedded their interests, and, more importantly, their money, among industry groups, policymakers, academics, activists, and NGOs active in the future of food. Every business, nonprofit or for-profit, have funding sources. We all have to answer for that.

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How to get more followers for your LinkedIn company page [13 simple tips]

Nonprofit Marketing Insights by GlobalOwls

LinkedIn is becoming a Content Powerhouse with many opportunities to build a strong following, organic, and via paid advertising. Also, if there are influential people in your industry, and non-competing companies, that you respect and wish to be associated with, be sure to mention them in your updates. You have a story to tell.

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Takeaways from #GivingTuesday: Lessons Learned on a Collaborative Project

Kivi's Nonprofit Communications Blog

While #GivingTuesday is defined from its very first character as being an online movement, the organizations determined that activity offline was just as important to build awareness and momentum. Otherwise, trying to manage a one-day campaign amidst annual campaigns for multiple organizations will be a distraction to both.