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ESG Needs a Shared Language

Stanford Social Innovation Review

While nonprofits and social enterprises tend to want to use it as a tool to force companies to contribute to the SDGs, investors want consistent measures to evaluate financial decisions (namely risk), and business leaders want not to incur higher costs.

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The Social Impact Investment Mirage

Stanford Social Innovation Review

We pitched at numerous events sponsored by big brands who gain free marketing exposure from social impact “ambassadors” for their brands. They offer, at best, a pittance in prize money compared to the investment they put into event management, communications, and printing oversized checks for photo opps.

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Reimagining the Role of Business in Protecting Biodiversity

Stanford Social Innovation Review

Effectively managing biodiversity risks has become an imperative in the financial market. TNFD: Promise and Fault Lines To streamline corporate efforts to assess, disclose, and manage biodiversity risks, TNFD was first launched in 2021 as a market-led initiative serving the purpose of a disclosure framework.

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Impact Markets: The Next Frontier

Stanford Social Innovation Review

If environmental outcomes can become assets, why can’t social outcomes? Social impact, totaling $72.05 trillion in terms of government social spend, philanthropy, and S-themed ESG assets under management could be considered the world’s largest financial market today.

Marketing 116
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Newsletter: Lessons from NPR's Fact-Checking of Water.org's Super Bowl Ad

Selfish Giving

I'm a member of Carol Cone's Purpose Collaborative, and during last month's community call I challenged my fellow members to pick the number of cause-related ads that would air during the Super Bowl. Adweek had a nice round-up of other cause activations during the week leading up to the Super Bowl. This was a serious wager! The winner?

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Higher Education Funding & Grant Resources

Bloomerang

Similar to the funders in my previous post on education , the organizations listed below focus their efforts on activities inside and outside of the classroom. They support organizations that are leaders in what they do, demonstrate innovation, and align and collaborate with others to achieve workable solutions to community issues.

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How to get more followers for your LinkedIn company page [13 simple tips]

Nonprofit Marketing Insights by GlobalOwls

Let’s put it like this: If you manage to get 1,000,000 content views with 100 pieces of content that are on-brand, people recognize it and start seeing a story a brand is trying to tell. Be sure to post content when your followers are most active. 80% holds true for just about any Social Media platform. We want to help.