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Using Psychology in Nonprofit Marketing

Nonprofit Marketing Guide

My college journey went on to start with a major in sociology – the study of human social behavior, a natural fit for someone intrigued by the mind and social society. and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. Then, practicality kicked in (gotta pay those college loans!),

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Day in the Life of a Nonprofit Communicator – Stacy Harbaugh

Nonprofit Marketing Guide

Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Tell us what you do in a typical day as a nonprofit communications pro.

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Leveraging Email Automation to Enhance Donor Relationships

Get Fully Funded

To cultivate these relationships, strategic communication is key. She has a passion in communications and is skilled in empowering cross-functional teams to promote positive company culture and attain collective goals. That’s where email automation comes in.

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What We Can Learn From the COVID-19 Philanthropy Commons

Stanford Social Innovation Review

“Fourth-grade soccer teams with phone trees have more effective lines of communication than we do,” they wrote: “Even the largest philanthropies figure out what others are doing through random emailing or searching online. We attribute this failure, largely, to sociological hurdles. Encouraging Signs.

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Calling People Forward Instead of Out: Ten Essential Steps

NonProfit Quarterly

It’s well documented in studies in the fields of psychology, anthropology, sociology, and even neuroscience that shaming, blaming, and guilting someone shuts down the center of their brain responsible for learning and growth. The problem with either approach is that both typically get infused with shame, blame, and guilt.

Sociology 108
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Jocelyn Harmon Joins Care2 as Director of Nonprofit Services

Care2

Increasing its dedication to helping nonprofits connect with over 12 million civically-active members in their online advocacy, fundraising and list growth, Care2 is pleased to announce the addition of Jocelyn Harmon as Director of Nonprofit Services. Jocelyn has been a member of the capacity-building community for nonprofits since 2000.

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Digital Friendships

The Agitator

Here, from Stephen Baker at Business Week, is a superb article on the psychology, sociology and anthropology of "digital friendships" — you know, all those online relationships you have on Twitter, Facebook, MySpace, LinkedIn, etc, etc. I liked this passage: "Now we’re swimming in information. Even comes with a video.