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Using Psychology in Nonprofit Marketing

Kivi's Nonprofit Communications Blog

My college journey went on to start with a major in sociology – the study of human social behavior, a natural fit for someone intrigued by the mind and social society. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it.

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Leveraging Email Automation to Enhance Donor Relationships

Get Fully Funded

Caitlin has a Bachelors in Sociology from the University of Wisconsin-Madison and a Masters of Business Administration from the University of St. When Caitlin is not at work, you can find her reading a good book, sipping on some chai tea, or enjoying activities with her family such as going on walks, boating, and traveling.

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How to Lower the ‘Cost’ of Philanthropy So Your Supporters Donate Major Gifts of Assets

iMarketSmart

This distinction arises in anthropology and sociology theories.[14] Merely activating the concept of money changes personal and interpersonal behavior. Merely activating the concept of money changes personal and interpersonal behavior. The Sociological Review, 35 (1), 150–169. [14] Sociological Forum, 6 (1), 119-136.

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3 Powerful Virtual Fundraising Ideas for Nonprofits

Nonprofit Marketing Insights by GlobalOwls

Again, because of the huge variety of possible activities, their financial health depends on what nonprofits are into. Types of Nonprofit Activities. Commonly given as grants for scientific or sociological research, free-of-charge in most cases. Risks and Opportunities of New Reality . 3 Tips to Raise Funds Online.

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What We Can Learn From the COVID-19 Philanthropy Commons

Stanford Social Innovation Review

Users could browse through each funding opportunity, gleaning high-level information about the organization seeking funding, planned activities, and a section about intended impact. We attribute this failure, largely, to sociological hurdles. Encouraging Signs.

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Calling People Forward Instead of Out: Ten Essential Steps

NonProfit Quarterly

It’s well documented in studies in the fields of psychology, anthropology, sociology, and even neuroscience that shaming, blaming, and guilting someone shuts down the center of their brain responsible for learning and growth. The problem with either approach is that both typically get infused with shame, blame, and guilt.

Sociology 104
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Day in the Life of a Nonprofit Communicator – Stacy Harbaugh

Kivi's Nonprofit Communications Blog

Stacy has a Bachelor’s Degree in Sociology from Ball State University and studied Women’s Studies at Mankato State University. – Combat the afternoon energy slump by scheduling all “right brain” activities for this time slot. to 4:00 p.m. This is my favorite time for creative or collaborative work.