NonProfit Leadership Alliance

NOVEMBER 1, 2022

Segmentation allows you to separate audiences within your donor base in order to communicate with them in more targeted, specific ways that will best motivate them to take action. For instance, if you want to increase donor retention with an outreach campaign, you wouldn’t want to target donor prospects.

Communication 174

Communication Activism Values Donor Motivation 174

The Agitator

MARCH 5, 2018

The society which scorns excellence in plumbing because plumbing is a humble activity, and tolerates shoddiness in philosophy because it is an exalted activity, will have neither good plumbing nor good philosophy. Here’s a checklist that I hope will help you determine whether your organization is Donor-Centric or Faux Donor-Centric.

Participation and motivation 63

Participation and motivation Retention Leadership Donor Motivation 63

Bloomerang

MAY 9, 2021

Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy.

Retention 133

Retention Activism Fundraising Fundraising 133

Bloomerang

MAY 9, 2021

Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy.

Retention 133

Retention Activism Fundraising Fundraising 133