article thumbnail

The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Nonprofit Megaphone

By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value. This sets you apart from other non-profits and increases the chances of donor loyalty.

article thumbnail

Donor-Centric or Faux Donor-Centric? Check the Plumbing.

The Agitator

The society which scorns excellence in plumbing because plumbing is a humble activity, and tolerates shoddiness in philosophy because it is an exalted activity, will have neither good plumbing nor good philosophy. Here’s a checklist that I hope will help you determine whether your organization is Donor-Centric or Faux Donor-Centric.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Donor Stewardship: Expert Tips to Build Strong Relationships

Bloomerang

We’ll explore: How does donor stewardship impact donor retention? Building your donor stewardship plan. With a solid donor stewardship plan in place, you’ll ensure your donors feel seen and appreciated. How does donor stewardship impact donor retention?

article thumbnail

Acquisition: Premiums, Crack Cocaine And Nonprofit Suicide

The Agitator

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Here are Kevin’s findings on key motivators that preserve the intrinsic benefits of giving.

Retention 100
article thumbnail

Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Bloomerang

Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy.

Retention 133
article thumbnail

Donor Appreciation: Creating a Strategy (And 22+ Ideas!)

Bloomerang

Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy.

Retention 133
article thumbnail

Segmenting Donors for Communication: How Research Can Help

NonProfit Leadership Alliance

Segmentation allows you to separate audiences within your donor base in order to communicate with them in more targeted, specific ways that will best motivate them to take action. For instance, if you want to increase donor retention with an outreach campaign, you wouldn’t want to target donor prospects.