Fundraising Coach

MARCH 21, 2023

What” compels donors to give cannot be reduced to a dirty tear-streaked face, or stories of profound hardship. Trying to measure donor motivations in A/B marketing tests is challenging and we are often not able to draw concrete conclusions as to why some campaigns were marginally more successful than others.

Ethics 86

Ethics Philanthropy Donor Motivation Recruitment 86

Nonprofit Megaphone

DECEMBER 4, 2021

Ask yourself why donors would want to attend. To find the right event and audience, it’s important that you understand (and then align) both your donors’ motivations and your fundraising goals. Create a contact strategy. Start by asking yourself a truly humbling question: “Why would someone want to attend my event?”. Phone call.

Participation and motivation 52

Participation and motivation Donor Motivation Recruitment Fundraising 52

Bloomerang

MAY 9, 2021

Be sure to incorporate appreciation into the calls-to-action as you’re working with recurring donors to encourage them to volunteer. You might offer to meet after the volunteer experience for a happy hour or work appreciation into your recruitment messaging. Plus, they make a great donor appreciation gift! Appreciation Gifts.

Retention 133

Retention Activism Fundraising Fundraising 133

Bloomerang

MAY 9, 2021

Be sure to incorporate appreciation into the calls-to-action as you’re working with recurring donors to encourage them to volunteer. You might offer to meet after the volunteer experience for a happy hour or work appreciation into your recruitment messaging. Plus, they make a great donor appreciation gift! Appreciation Gifts.

Retention 133

Retention Activism Fundraising Fundraising 133

iMarketSmart

APRIL 10, 2023

Active verbs also help. The researchers explained, “nonprofit organizations are condemned more drastically for using a deceptive recruitment technique than are for-profit organizations.” His focus is on accurately uncovering “deeper constructs” of donor motivation. It’s about how easy it feels to take the survey.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52