Nonprofit Megaphone

APRIL 17, 2023

The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value.

Psychology 52

Psychology Retention Values Non-Profits 52

Fundraising Coach

MARCH 21, 2023

“What” compels donors to give cannot be reduced to a dirty tear-streaked face, or stories of profound hardship. Trying to measure donor motivations in A/B marketing tests is challenging and we are often not able to draw concrete conclusions as to why some campaigns were marginally more successful than others.

Ethics 86

Ethics Philanthropy Donor Motivation Recruitment 86

Get Fully Funded

OCTOBER 3, 2022

You must be purposeful about the stories you share and the way you Ask for donations because the combination of the two can make a big difference in how donors feel and whether or not they give. Plus, you should be loving on donors in between the Asks so they don’t feel like you only value them for their money.

Fundraising 80

Fundraising Fundraising Homelessness Values 80

The Agitator

FEBRUARY 6, 2013

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Here are Kevin’s findings on key motivators that preserve the intrinsic benefits of giving.

Retention 100

Retention Donor Motivation Values Philanthropy 100

Get Fully Funded

JANUARY 7, 2022

Depending on your organization’s activities, you may need fundraising to help fund your: Volunteer training opportunities. Creating an online donation page is the perfect chance to build a strong connection and relationship with your donors, motivating them to give. Equipment and supply purchases. Marketing materials.

Fundraising 64

Fundraising Fundraising Volunteerism Volunteerism 64

Bloomerang

MAY 10, 2022

Establish a clear communication cadence that takes donors through the stewardship process in a way that keeps them updated—and does so without sending them too many emails during a short period of time, as this can cause email fatigue. This can help you decide how to space out your donor communications. .

Participation and motivation 93

Participation and motivation Retention Public and Nonprofit Management Communication 93

iMarketSmart

APRIL 10, 2023

The universal steps for a compelling donor experience are: Socratic fundraising guides the donor through these steps.[1] This means connecting with the donor’s Values People, or Life story. Values identity questions: Examples Here is an example of questions asking about donors’ values.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52