Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. To help you, we collected proven B2B green marketing tactics that work for tech companies. For example, start by participating in the Earth Hour initiative. Set Green Milestones.

Marketing 140

Marketing Marketing Environmental Participation and motivation 140

Marketing for the Modern Nonprofit

SEPTEMBER 29, 2023

You’ve invested in the right fundraising software , planned your event activities, and conducted a trial run to make sure there are no technical issues. The key to navigating this issue and producing a high event turnout is marketing. What kind of activities can supporters expect if they attend your event? Let’s begin.

Marketing 62

Marketing Marketing Participation and motivation Activism 62

NonProfit Leadership Alliance

MAY 23, 2023

Animal yoga: Host an animal-themed yoga fundraiser in a local park where participants can exercise with animals eligible for adoption. Animal movie night: Host an animal movie night where participants pay to watch classic animal-themed movies alongside their own pets. This could include animal-themed games and animal training sessions.

Participation and motivation 197

Participation and motivation Fundraising Fundraising Public and Nonprofit Management 197

Get Fully Funded

MAY 9, 2024

While your nonprofit likely has an individual or team dedicated solely to moves management and major giving, your marketing efforts can also play a role. In this guide, we’ll explore how marketing can level up your major gift strategy and some of the most effective strategies to use. Here’s how marketing can assist with each step: 1.

Marketing 52

Marketing Marketing Public and Nonprofit Management Participation and motivation 52

Affnetz

APRIL 30, 2024

Impact Storytelling: Hopefully, you’re having conversations with your donors and seeking to uncover their motivational triggers for giving to your Nonprofit. Identifying a donor’s motivational triggers and then segmenting your communications to donors based on their deepest interest is essential to keeping a donor’s attention.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

Nonprofit Marketing Insights by GlobalOwls

APRIL 23, 2024

It enables organizations to communicate seamlessly with volunteers, track their activities, monitor progress, and use resources. Boosted Volunteer Participation Engaging volunteers plays a role in the success of any organization. Encourage feedback to address any concerns and share success stories from adopters to motivate others.

Management 52

Management Participation and motivation Non-Profits Activism 52

Marketing for the Modern Nonprofit

OCTOBER 2, 2023

Guest post by Jessica King at Getting Attention Powering a small nonprofit requires you to make the most of every marketing opportunity, big or small. That makes the Google Ad Grants program a big opportunity for nonprofits — even more so for small nonprofits that need all the marketing power they can get!

Marketing 62

Marketing Marketing Advertising Participation and motivation 62

Nonprofit Marketing Guide

DECEMBER 6, 2012

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? The kind of transformation is consistent with what’s happening in the larger world of for-profit marketing too, beyond the nonprofit sector. If so, Let’s talk.

Marketing 194

Marketing Marketing Participation and motivation Recruitment 194

NonProfit Leadership Alliance

APRIL 19, 2023

In a walk-a-thon, participants create individual online fundraising pages to gather pledges from their family members and friends. These pledges represent promises to donate a certain amount of money based on each unit of distance the participant walks during the event. Promote the event. Thank donors after the event.

Participation and motivation 147

Participation and motivation Fundraising Fundraising Advertising 147

NonProfit Leadership Center

AUGUST 7, 2023

Tina James​ Senior Manager of Corporate Social Responsibility, Florida Blue Tina James, the senior manager of corporate social responsibility at Florida Blue, is one of 20 outstanding professionals of color selected to participate in the Nonprofit Leadership Center’s 2023 Advancing Racial Equity on Nonprofit Boards Fellowship.

Nonprofit governance and management 246

Nonprofit governance and management Participation and motivation Public and Nonprofit Management Race and Ethnicity 246

Top Nonprofits

FEBRUARY 26, 2024

When you incorporate game-like elements and challenges into your event, you excite your attendees and encourage their active participation. As EventMobi explains , event gamification “repurposes gaming tactics for an event context, inspiring friendly competition amongst attendees and incentivizing active event participation.”

Participation and motivation 52

Participation and motivation Activism Associations Values 52

Nonprofit Marketing Guide

OCTOBER 19, 2016

I also want to invite you to a FREE webinar they will be presenting for us next Tuesday – The Happy Healthy Marketer: Self-Care for Nonprofit Marketers. As a marketing professional for a nonprofit organization, do you often feel that you need to work nights and weekends after a full day at the office to get results?

Marketing 192

Marketing Marketing Energy Participation and motivation 192

NonProfit Leadership Alliance

OCTOBER 26, 2022

Active readers? You can gather this information through a market research provider or by sending surveys to target audience members. . For those long-term donors, you could instead share a survey asking for their feedback on why they first donated to your cause and what motivated them to continue supporting your mission. .

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

Nonprofit Marketing Insights by GlobalOwls

MARCH 14, 2023

Social media contests and giveaways are marketing tactics used by businesses to engage with their audience and increase brand awareness. Contests and giveaways usually involve asking participants to complete certain actions, such as liking a post, sharing a post, or commenting on a post, in exchange for the chance to win a prize.

Participation and motivation 98

Participation and motivation Marketing Marketing Activism 98

Nonprofit Marketing Insights by GlobalOwls

MAY 1, 2024

Team-building activities can be instrumental in fostering relationships among team members. Encourage new employees to actively participate in learning opportunities and provide them with comprehensive resources, including online portals, course materials, and training materials.

Management 52

Management Participation and motivation Culture Construction 52

NonProfit Quarterly

JULY 25, 2023

And often, they do operate using principles of the market economy: making a business case for support, calculating return on investment, focusing on inputs and outputs, and translating results into numbers and dollars. Comparing Market and Gift Economy Principles In gift economies, the essence of exchange is worth.

Volunteerism 90

Volunteerism Volunteerism Nonprofit governance and management Participation and motivation 90

iMarketSmart

MAY 29, 2024

All this work can easily overwhelm even the most organized and motivated gift officer. Personalization Major donors cannot be effectively engaged using impersonal, mass marketing strategies. But if you include your major donors in that sort of marketing, what if one of these donors has no children? These people are different.

Fundraising 52

Fundraising Fundraising Participation and motivation Communication 52

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 23, 2023

Harnessing Web Scraping Tools for Precise Sentiment Analysis in Social Media Marketing An onboarding process is crucial in ensuring employees’ success and seamless integration into a company. Pre-boarding activities can familiarize employees with their roles and provide them with information.

Participation and motivation 52

Participation and motivation Activism Foundations Retention 52

Nonprofit Marketing Insights by GlobalOwls

APRIL 2, 2024

Analyze demographics, pain points, and motivations to tailor your script effectively. Utilize resources such as social media , company websites, and industry reports to gather information about their business or personal needs, recent activities, and pain points. Setting Clear Objectives Define clear objectives for each cold call.

Insurance 52

Insurance Public and Social Policy Participation and motivation Activism 52

Get Fully Funded

MARCH 16, 2023

According to Smartwaiver , online waivers are used to secure electronic signatures from participants prior to taking part in some kind of activity, acknowledging that they are waiving their right to hold the organizer liable for damages. Activity-based events. Which fundraising events require waivers?

Participation and motivation 52

Participation and motivation Food Fundraising Fundraising 52

Nonprofit Marketing Insights by GlobalOwls

MAY 24, 2024

The objective of this article is to guide you on the main SEO practices that can turn your e-commerce site into a thriving market. E-Commerce SEO strategies that need to be understood before making it to digital marketing packages are what you should note to outplay a game.

Production 52

Production Participation and motivation Activism Health 52

Nonprofit Marketing Insights by GlobalOwls

AUGUST 26, 2023

7 Omnichannel Customer Engagement Strategies for Nonprofit Organizations When it comes to nonprofits, engagement is the lifeblood that fuels volunteer participation, donations, and advocacy work. Enhancing your communication: you need to effectively communicate your mission, values, and impact to inspire and motivate your supporters.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Non-Profits Participation and motivation 98

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 15, 2023

Corporate giveaways, which are often referred to as promotional products or corporate gifts, are items that companies distribute to clients, employees, or prospects as part of their marketing and branding efforts. Here’s a look at the key psychology principles that make promotional products an effective marketing and branding strategy.

Psychology 52

Psychology Participation and motivation Production Associations 52

Nonprofit Megaphone

APRIL 7, 2023

That’s where a well-crafted nonprofit marketing plan comes in. An effective marketing plan can help you reach your target audience, increase awareness of your cause, and ultimately drive more donations and support for your organization. Set clear goals: Setting clear goals is essential for any marketing strategy.

Marketing 52

Marketing Marketing Public and Social Policy Advertising 52

Nonprofit Marketing Insights by GlobalOwls

JANUARY 4, 2024

HR professionals must develop a keen sense of how to foster a work environment that aligns employee motivations with business objectives, thereby nurturing a productive and harmonious workplace. Equally important is the skill of active listening. Check out the Tips, Strategies, AI Tools, Masterclass, Courses, and Community.

Participation and motivation 52

Participation and motivation Ethics Education Education 52

Nonprofit Marketing Insights by GlobalOwls

MAY 20, 2024

While integrating fitness programs into healthcare plans offers significant benefits, challenges such as lack of motivation, time constraints, and individual health limitations can hinder participation. This customized approach ensures that patients receive the support and guidance necessary to meet their health goals efficiently.

Health 52

Health Healthcare Environmental Participation and motivation 52

NonProfit Quarterly

OCTOBER 18, 2023

These days, in Long Beach, you will find Cambodian art walks, night markets, and other community gatherings. Participating youth help us in outreach events, get paid an hourly wage as interns to pass out information, run children’s art programs, paint murals, and facilitate public-participation art projects.

Race and Ethnicity 118

Race and Ethnicity Community Development Participation and motivation Culture 118

Stanford Social Innovation Review

MARCH 7, 2024

Some years ago, we participated in an activity aimed at raising awareness of gender bias among hiring managers. Only Paty, Lumi, and one other woman in the group agreed that there was gender inequity, and the other participants were astonished that the three of us aligned against their view.

Nonprofit governance and management 126

Nonprofit governance and management Collaborations Public and Social Policy Participation and motivation 126

Top Nonprofits

APRIL 16, 2024

When your nonprofit actively supports personal growth, it builds a strong bench of loyal, long-term employees. Encourage participation in your program. Even the most carefully curated professional development program will produce lackluster results if your staff does not participate.

Participation and motivation 52

Participation and motivation Retention Public and Nonprofit Management Education 52

Stanford Social Innovation Review

DECEMBER 20, 2022

In that time, ESG integration has been enshrined in thousands of pension fund and asset manager ESG policies, while regulations such as the EU Sustainable Finance Disclosure Regulation (SFDR) now require the practice of financial market participants. And can we really still call it “impact”? Does it have societal benefits?

Public and Social Policy 119

Public and Social Policy Finance Governance Participation and motivation 119

Candid

JUNE 28, 2022

Highlighting the impact of donor gifts on your organization’s activities. Use your donor database and communication tools–like an email marketing platform, if you have one–to segment or group donors based on shared characteristics. Give your supporters a variety of activities that strengthen their bond to your cause. .

Retention 99

Retention Participation and motivation Activism Energy 99

Selfish Giving

OCTOBER 13, 2009

a new one I just started using, Foursquare , probably has the most potential for cause marketers. You can also share tips and comments with your friends, check to see if any are close by, give them a shout-out via text or phone and broadcast your Foursquare activities on Facebook and Twitter. Twitter, Facebook, blogging, etc.),

Marketing 229

Marketing Marketing Participation and motivation Production 229

Getting Attention

MARCH 14, 2013

Spend some time here, even if you think you’ve got this down—this distinction is crucial to setting goals that move your marketing forward in the right direction. Needs to build participation. Increase participation in our relationship and parenting classes and counseling programs. Marketing Goals.

Participation and motivation 83

Participation and motivation Marketing Marketing Retention 83

Nonprofit Marketing Insights by GlobalOwls

MARCH 28, 2023

They include friends, entertainment, phone, and other activities. You need to include other student activities on your campus and beyond. Mark university sports day and participate in enhancing your health. They help keep each other accountable and motivated. There are many types of distractors in college.

Participation and motivation 52

Participation and motivation Health Energy Education 52

NonProfit Quarterly

FEBRUARY 14, 2024

Having a diversified presence online with a viable cooperative marketplace alternative would lessen the financial risk to an artisan putting their Etsy shop on strike and could allow greater participation in future protest actions for more impact—and maybe even someday make Etsy completely irrelevant.

Public and Social Policy 127

Public and Social Policy Participation and motivation Non-Profits Manufacturing 127

Get Fully Funded

JANUARY 19, 2022

There are plenty of winter-themed events and activities that lend themselves to becoming effective peer-to-peer fundraising opportunities. These peer-to-peer fundraising ideas require participants to make personal fundraising pages to share with family and friends based on your campaign’s main fundraising page.

Participation and motivation 52

Participation and motivation Fundraising Fundraising Public and Nonprofit Management 52

Ann Green

JANUARY 20, 2021

While one of the main attractions of nonprofits are live fundraising events and other experiences, it’s challenging for ever y member to participate and attend. Active efforts to engage your members online will increase their chance of renewing their membership. It all comes down to how you market the event beforehand.

Nonprofits 153

Nonprofits Participation and motivation Management Activism 153