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Using Psychology in Nonprofit Marketing

Kivi's Nonprofit Communications Blog

My college journey went on to start with a major in sociology – the study of human social behavior, a natural fit for someone intrigued by the mind and social society. and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. But they are also strong marketing tools. Thaler and Cass R.

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Improvisation Over Strategy: What Nonprofit Managers Can Learn from Theater

NonProfit Quarterly

SD: At a National Community Reinvestment Coalition Conference last year, you mentioned you majored in sociology and theater. I thought I was appeasing my family by tagging on sociology. The actor is adding value in that collaboration by doing what they do better. That does not seem to be a typical background for a CDFI leader.

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How to Lower the ‘Cost’ of Philanthropy So Your Supporters Donate Major Gifts of Assets

iMarketSmart

I needed to learn their story, their values. This distinction arises in anthropology and sociology theories.[14] Merely activating the concept of money changes personal and interpersonal behavior. Merely activating the concept of money changes personal and interpersonal behavior. I learned very quickly that didn’t work.

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Building the Mutual Economy: A Conversation with Steve Dubb, Rithika Ramamurthy, and Manuel Pastor

NonProfit Quarterly

When we say “the economy,” it makes it sound like a set of rules given out there by God or nature or “the market,” rather than rules we make. Just as markets make us selfish, movements make us mutual. MP: If you ask questions of conservatives, the answer is always the market. Let the market do it. Not enough housing?

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Digital Friendships

The Agitator

Here, from Stephen Baker at Business Week, is a superb article on the psychology, sociology and anthropology of "digital friendships" — you know, all those online relationships you have on Twitter, Facebook, MySpace, LinkedIn, etc, etc. But for business and individuals alike, the value in online friendship is poised to grow."

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[VIDEO] Exploring Cryptocurrency: Introducing New Giving Methods to Your Nonprofit

Bloomerang

The market capitalization for Bitcoin currently when we started this webinar was about $750 billion. So that was the value of all the Bitcoin that’s out in the world that has been minted, which means had been created by the protocol. The total cryptocurrency market sits this morning at about $1.7 It is about $750 billion.

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Exploring Cryptocurrency: Introducing New Giving Methods to Your Nonprofit

Bloomerang

The market capitalization for Bitcoin currently when we started this webinar was about $750 billion. So that was the value of all the Bitcoin that’s out in the world that has been minted, which means had been created by the protocol. The total cryptocurrency market sits this morning at about $1.7 It is about $750 billion.