Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. Inspire, connect, achieve.

Activism 97

Activism Values Marketing Marketing 97

Kivi's Nonprofit Communications Blog

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

Psychology 92

Psychology Sociology Marketing Marketing 92

Stanford Social Innovation Review

SEPTEMBER 7, 2023

trillion in terms of government social spend, philanthropy, and S-themed ESG assets under management could be considered the world’s largest financial market today. By one estimate , the worldwide impact investing market alone is $1.164 trillion. The environmentalist movement transitioned to a market where outcomes are traded.

Marketing 71

Marketing Marketing Public and Social Policy Governance 71

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 11, 2023

Harnessing Web Scraping Tools for Precise Sentiment Analysis in Social Media Marketing Chapters What is Web Scraping? How can I use Sentiment Analysis in Social Media Marketing? Sentiment analysis can be an incredibly effective tool in social media marketing strategies. What are the Commonly Used Web Scraping Tools?

Marketing 98

Marketing Marketing Ethics Production 98

Nonprofit Tech for Good

JANUARY 9, 2020

Ngonzi on Twitter and LinkedIn and register for her upcoming on March 24, Digital Storytelling to Access, Attract and Activate U.S. But many international nonprofits/NGOs are unaware of the extent of the available funding, and many do not know how to effectively access, attract and activate U.S.-based Please follow Ms. based donors.

Activism 106

Activism Foundations Technology Governance 106

NextAfter

APRIL 29, 2022

How effectively does your nonprofit express its value to prospective donors? This question can often get lost in the shuffle as you focus on growing your prospect pool, increasing your communications, and marketing your brand. But each of those focuses can gain your organization more donors by communicating a strong value proposition.

Values 52

Values Nonprofits Children Communication 52

Nonprofit Marketing Insights by GlobalOwls

JUNE 4, 2023

Creative Ways to Use Social Media Marketing Are you looking to stand out with your Social Media Marketing Campaigns? In the ever-evolving world of digital marketing, it can often seem impossible to keep up with the latest trends. One sure way you can do that is by embracing social media marketing. So keep on reading!

Marketing 98

Marketing Marketing Values Production 98

NextAfter

APRIL 13, 2022

Every fundraiser trying to raise more money for their nonprofit needs to know how to write your nonprofit value proposition. Whether you’re having a face-to-face conversation, sending an email, mailing out an appeal, or talking on the phone – your value proposition is the most critical tool you have to help your donors say “yes” to giving.

Values 59

Values Children Nonprofits Health 59

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. They purchase from companies that align with their values. . B2B companies are starting to understand the value of corporate social responsibility. Set Green Milestones.

Environmental 140

Environmental Marketing Marketing Participation and motivation 140

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. Inspire, connect, achieve.

Activism 60

Activism Values Marketing Marketing 60

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.

Marketing 113

Marketing Marketing Entrepreneurship Participation and motivation 113

Nonprofit Marketing Insights by GlobalOwls

MAY 29, 2021

How Nonprofit Organizations Can Leverage Digital Marketing. Here’s how Digital Marketing can help. Digital marketing can help nonprofits not just in terms of engaging the public and spreading the word of their existence – it can also inspire donations and investors to join the cause. Leverage social media .

Nonprofit Organizations 141

Nonprofit Organizations Nonprofit Organizations Marketing Marketing 141

Nonprofit Marketing Insights by GlobalOwls

MARCH 27, 2024

The Small Business Blueprint for Digital Marketing Success Today’s market presents a challenging environment for small businesses, which must distinguish themselves in a crowded field where many competitors have larger budgets and more resources.

Marketing 52

Marketing Marketing Advertising Foundations 52

Nonprofit Marketing Insights by GlobalOwls

MARCH 7, 2023

LinkedIn Content Marketing Tips for 2023 LinkedIn is becoming a Content Powerhouse. Read on to learn why to use LinkedIn content marketing strategy, how to develop your LinkedIn strategy , and provide quality pieces bringing more leads to your sales cycle. Why use LinkedIn for marketing? How to create content for LinkedIn?

Marketing 98

Marketing Marketing Leadership Education 98

Kivi's Nonprofit Communications Blog

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. You have to ensure you have all the right ingredients and components necessary to help your activities grow and flourish. Your carefully nurtured marketing efforts will yield fruitful results.

Finance 74

Finance Marketing Marketing Advertising 74

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 18, 2023

Chatbots and AI: Revolutionizing Customer Engagement in Digital Marketing Customer interaction has become a crucial part of successful marketing strategy as a result of the digital landscape’s rapid change. “The information that is gathered by chatbots is a treasure trove for marketers.

Marketing 98

Marketing Marketing Collaborations Technology 98

Nonprofit Marketing Insights by GlobalOwls

JULY 31, 2023

The Power of Online Reputation: Leveraging Social Media Marketing to Manage and Enhance Your Brand’s Image Social media is central to any modern marketing campaign. Chapters Data-Driven Social Media Marketing Data is the backbone of social media marketing and reputation management.

Management 98

Management Marketing Marketing Ethics 98

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 10, 2023

How to Improve Digital Marketing Campaign using Data Visualization Not only the skills but decision-making ability is also required in creating digital marketing campaigns to hit the point where a business can find & connect with the target audience. Here, data visualization can play a key role. Let’s start with the basics.

Marketing 98

Marketing Marketing Informational Technology Production 98

NextAfter

DECEMBER 15, 2021

27% of nonprofits indicated that their Board of Directors are not all active donors. This is according to a recent OpX360 Executive Study of 155 Nonprofits benchmarking their marketing, fundraising, and communication practices suggesting a reluctance of some nonprofits to either fundraise from Board Members or require board giving.

Activism 52

Activism Leadership Philanthropy Nonprofits 52

Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2024

AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns In recent years, artificial intelligence (AI) has become an integral part of marketing strategies, revolutionizing how businesses engage with consumers.

Ethics 52

Ethics Marketing Marketing Culture 52

Nonprofit Marketing Insights by GlobalOwls

APRIL 24, 2021

The Value of the Right Working Place. How can you create the right working place, and what is the value of creating such a space? To create a healthy workspace, you need to: Create a happy workplace through regular team-building activities. What is the value of a healthy workplace ? Here’s how you can get started.

Values 52

Values Collaborations Social Enterprise Social Enterprise 52

Nonprofit Megaphone

OCTOBER 29, 2023

This piece will look at the ways and value of building not only a longer email list, but also more complete identities for those on your list, and how to best use that information once you’re able to collect it. Email marketing allows you to put what you want people to see directly on their screens.

Marketing 52

Marketing Marketing Retention Values 52

Selfish Giving

JANUARY 31, 2017

Today on CauseTalk Radio , Megan and I talk to Jessica Li , Assistant Professor of Marketing at the University of Kansas , about a new article that explores how corporate social responsibility efforts are perceived by different cultures. How marketing messages need to differ for individualistic and collectivistic cultures.

Culture 100

Culture Values Universities Activism 100

Selfish Giving

APRIL 7, 2021

In addition to Prospect - Like a Boss the playbook includes: Position – Like A Boss will help you to refresh and update your unique value proposition to competitively position your organization. Activate – Like A Boss will help you to identify, activate, and evangelize your donor/event attendee/volunteer audiences.

Marketing 130

Marketing Marketing Activism Food 130

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 14, 2023

Essential Skills for Staying Competitive in the Global Job Market With more businesses expanding their operations abroad, the global job market has grown more competitive in recent years. But what is the global job market really like, what are the challenges, and most importantly, what are the skills that you need to stay competitive?

Marketing 52

Marketing Marketing Race and Ethnicity Culture 52

Fundraising Coach

SEPTEMBER 8, 2023

In a time of heightened cell phone and social media usage, it’s no wonder brains are filtering out marketing messages, including those from your nonprofit—there’s a mess of them! So how do you make your marketing efforts stand out? Think about nonprofit marketing efforts like exercise.

Marketing 52

Marketing Marketing Advertising Recruitment 52

Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

The integration of ecommerce analytics into daily operations enables retailers to make data-driven decisions quickly , adapting to market trends and consumer behaviors as they occur. This understanding is key to customizing strategies for both acquisition and retention, activities that go hand-in-hand with sustained profitability.

Retail 52

Retail Retention Advertising Values 52

Nonprofit Megaphone

APRIL 7, 2023

That’s where a well-crafted nonprofit marketing plan comes in. An effective marketing plan can help you reach your target audience, increase awareness of your cause, and ultimately drive more donations and support for your organization. Set clear goals: Setting clear goals is essential for any marketing strategy.

Marketing 52

Marketing Marketing Public and Social Policy Advertising 52

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 5, 2023

Top Social Media Marketing Trends You Must Need to Know in 2023 Social media marketing has evolved into a dynamic and critical approach to a firm’s digital landscape. To effectively engage their audience, marketers must remain, on top of the ever–evolving social platforms. Chapters What is Social Media Marketing?

Marketing 98

Marketing Marketing Advertising Production 98

Bloomerang

JUNE 26, 2023

of respondents stating they planned to use email marketing in 2023. Use email campaigns to connect with donors and raise more funds Here are a few ways you can get started and make the most out of your nonprofit’s email marketing strategy. Reach out and grow your donor network with Bloomerang’s built-in email marketing tool.

Marketing 77

Marketing Marketing Fundraising Fundraising 77

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Master relevant content marketing. A meaningful opportunity.

Marketing 126

Marketing Marketing Fundraising Fundraising 126

NonProfit Quarterly

APRIL 19, 2023

Image Credit: Thiago Matos on pexels It would be under [President Dwight] Eisenhower’s watch that the nation would add the phrase “under God” to the Pledge of Allegiance and would offer “In God We Trust” as the country’s first official motto—one that would be added to US currency to remind the citizenry of the divine nature of the free market.

Public and Social Policy 97

Public and Social Policy Marketing Marketing Governance 97

Ann Green

MAY 20, 2020

Over the years I’ve come to find the value of keeping things simple. Use the active voice and there’s no need to get fancy by using a lot of SAT vocabulary words. How Jargon Destroys Nonprofit Fundraising & Marketing. I realize the pandemic has also complicated our lives and brought with it a lot of stress and uncertainty.

Values 70

Values Food Communication Activism 70

Pam Moore

MAY 6, 2019

Influencer Marketing – Breaking Through the Noise. It's also not something you should run off and implement as a Random Act of Marketing (RAM) disconnected from your overall business goals, objectives and strategic marketing plan. Successful influencer marketing includes identifying and vetting the right influencer.

Activism 60

Activism Marketing Marketing Values 60

Marketing for the Modern Nonprofit

OCTOBER 2, 2023

Guest post by Jessica King at Getting Attention Powering a small nonprofit requires you to make the most of every marketing opportunity, big or small. That makes the Google Ad Grants program a big opportunity for nonprofits — even more so for small nonprofits that need all the marketing power they can get! Use active language.

Marketing 62

Marketing Marketing Advertising Participation and motivation 62

Kivi's Nonprofit Communications Blog

DECEMBER 17, 2019

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. In the marketing world, this is called focusing on benefits, not features.

Values 55

Values Altruism and Helping Production Construction 55

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Marketing 167

Marketing Marketing Public and Social Policy Values 167