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Using Psychology in Nonprofit Marketing

Kivi's Nonprofit Communications Blog

My college journey went on to start with a major in sociology – the study of human social behavior, a natural fit for someone intrigued by the mind and social society. and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. But they are also strong marketing tools. Thaler and Cass R.

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How to Lower the ‘Cost’ of Philanthropy So Your Supporters Donate Major Gifts of Assets

iMarketSmart

I needed to learn their story, their values. This distinction arises in anthropology and sociology theories.[14] The Sociological Review, 35 (1), 150–169. [14] 14] In anthropology and sociology this distinction originates in the work of Mauss (1923). Sociological Forum, 6 (1), 119-136. Money is anti-social.

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Digital Friendships

The Agitator

Here, from Stephen Baker at Business Week, is a superb article on the psychology, sociology and anthropology of "digital friendships" — you know, all those online relationships you have on Twitter, Facebook, MySpace, LinkedIn, etc, etc. But for business and individuals alike, the value in online friendship is poised to grow."

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Improvisation Over Strategy: What Nonprofit Managers Can Learn from Theater

NonProfit Quarterly

SD: At a National Community Reinvestment Coalition Conference last year, you mentioned you majored in sociology and theater. I thought I was appeasing my family by tagging on sociology. The actor is adding value in that collaboration by doing what they do better. A big part of business planning is market analysis.

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I Miss Your Smile #Covid19

Pam Moore

Corona virus has stolen our most valued communication, which is the beauty of a smile. As I put on my fancy top and my leggings (business on the top, party on the bottom), I'm happy to connect with clients each day to make a difference in this world for the audiences we serve. The masks took away our smiles. .

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How to make sure the experience you deliver to donors makes their giving feel worthwhile

iMarketSmart

Perspective shift: Delivering value. Getting big gifts means delivering big value to the donor. It works by delivering more value to donors. It doesn’t deliver the same value. Consider the value delivered to the first donor. The second donor also receives high value. Why can’t they just give us the money?”.

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[VIDEO] Exploring Cryptocurrency: Introducing New Giving Methods to Your Nonprofit

Bloomerang

The market capitalization for Bitcoin currently when we started this webinar was about $750 billion. So that was the value of all the Bitcoin that’s out in the world that has been minted, which means had been created by the protocol. The total cryptocurrency market sits this morning at about $1.7 It is about $750 billion.