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The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Nonprofit Megaphone

The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value.

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Volunteer Retention: What Makes them Stay?

The Volunteer Hub

With the value of a volunteer hour approaching $29 in 2022, now is the time to focus on retention and better utilize your existing volunteer contacts. Volunteer hours equate to the work of millions of full-time employees, making the value of volunteer labor over $284 billion. And what causes volunteers to leave? Personal Growth.

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Retention is the New Acquisition: 3 ways to keep more of your hard-earned donors

NextAfter

In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. 1 – Recognize the power of acquiring a donor’s email address One way to increase retention is to acquire an email for a donor who only gives offline. We’ve dubbed this the COVID Bump.

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Retention is the New Acquisition: 3 ways to keep more of your hard-earned donors

NextAfter

In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. 1 – Recognize the power of acquiring a donor’s email address One way to increase retention is to acquire an email for a donor who only gives offline. We’ve dubbed this the COVID Bump.

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How to Boost Online Donor Retention

NonProfit Hub

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. With concrete retention strategies, you can make the most of increases in new donors. Here are the essentials to keep in mind when building or updating your nonprofit’s donor retention strategy.

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Boost Retention and Lifetime Value Big Time

The Agitator

And since Tom and I have been banging away on the subject of retention, we thought it high time to offer up some specific, empirically proven practices and techniques for improvement. ‘Retention’ and ‘Lifetime Value’ are the fundamental vital signs for virtually every organization that relies on donors.

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Enhancing E-Commerce Profitability with Real-Time Profit Dashboard Analytics: Insights for Boosting Revenue

Nonprofit Marketing Insights by GlobalOwls

This understanding is key to customizing strategies for both acquisition and retention, activities that go hand-in-hand with sustained profitability. Profitability hinges on close monitoring of KPIs like Profit Margins, Average Order Value (AOV), Cart Abandonment Rate, and Customer Lifetime Value (CLTV).

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