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4 Digital Marketing Tips for Social Impact Organizations

NonProfit Leadership Alliance

One of the best ways to maximize your ROI on outreach is to cultivate your digital presence through marketing. While digital marketing is usually associated with the for-profit world, your social impact organization has just as much to gain from having a strong online identity. Collaborate with nonprofit influencers.

Marketing 197
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Newsletter: Join Me at Corporate Partnerships Everywhere on Feb. 24th ; 10 Power Questions To Get a Corporate Partner's Attention ? ; Who Won Cause Marketing at Super Bowl LVI?

Selfish Giving

How to Make Your Partnership Fly Off the Shelves: Cause-Related Marketing 101 Discover how to showcase your cause in your corporate marketing to create partnerships that prospects can't wait to get involved in. ??Pitch There's a good lesson here for nonprofits focused on marketing sponsorships. Marketing Your Cause 1.

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Newsletter: Why You Should Treat Partnerships Like a Stadium-Naming Opportunity ; The Fundraiser That’s a Punching Bag for Cause Marketing Critics ; 5 Ways Marketing Can Support Sales

Selfish Giving

If so, can nonprofits learn from how stadiums market naming rights opportunities to corporations? Do they get permission to use something - like your logo or tagline - on their packaging or in their marketing? Purchased-triggered donations are a punching bag for cause marketing critics. Marketing Your Cause 1. I can help.

Marketing 130
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AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns

Nonprofit Marketing Insights by GlobalOwls

AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns In recent years, artificial intelligence (AI) has become an integral part of marketing strategies, revolutionizing how businesses engage with consumers.

Ethics 52
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Keeping the Dream Team: Unleashing the Power of Employee Retention in Nonprofits

NonProfit Leadership Alliance

This cost includes marketing and recruiting for the position, the extra time it takes for other staff to adopt and complete the tasks to stay on target, and training the new employee. Offer resources like counseling, stress management programs, and employee assistance programs.

Retention 178
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The AI Revolution in Marketing: From Targeting to Telepathy

Nonprofit Marketing Insights by GlobalOwls

The AI Revolution in Marketing: From Targeting to Telepathy The marketing landscape has undergone a seismic shift in recent years. Gone are the days of mass-market advertising and generic messaging. Today, the savvy marketer wields a potent weapon: artificial intelligence (AI).

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Newsletter: Does Having a Media Partner Attract Corporate Partners? ; 20 Hot Partnership Programs from the U.K. ; 3 Tips to Revive a Legacy Brand

Selfish Giving

They sell them an advertising package and then throw in a promotion with you, which brings you little or no money, BTW. Marketing Your Cause 1. Associate Director, Corporate Partnership, Share Our Strength , Remote ($103k - $110k) 2. I think media partners in some instances would BRING ON a corporate partner. Sponsor ??. ??