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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. 4) Use broader targeting than you think. Get a budget of $500.

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Unique Nonprofit Fundraising Ideas for 2023

Nonprofit Marketing Insights by GlobalOwls

A read-a-thon is the perfect educational fundraiser because you can help students discover their love for reading while having them obtain pledges, based on the number of pages/books they can read in a month. Advertisement. Advertisement. Advertisement. Advertisement. Advertisement. Hold a Read-a-thon.

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Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation

Pam Moore

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 148
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Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation

Pam Moore

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 147
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Segregation Helped Build Fortunes. What Does Philanthropy Owe Now?

Stanford Social Innovation Review

By Claire Dunning In early 1926, Cafritz Construction placed an advertisement in The Washington Post celebrating the speed with which their “Life-time Homes” were selling in the Petworth neighborhood of Washington, DC. This particular advertisement included a list of reasons why Cafritz homes were so popular.

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Why Images and Videos are Crucial for Your Nonprofit’s Social Media Strategy

Nonprofit Marketing Insights by GlobalOwls

Social media marketing for nonprofits can be tricky. With limited volunteers and small budgets, several nonprofits aren’t able to “invest” in paid social media advertising. Still, social media is one of the best marketing channels for philanthropic organizations. The answer is simple.

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A Look Inside Testing & Optimization at charity: water

NextAfter

For context, here are the two test versions: Megan Toscano, Director of Performance Marketing at charity: water, connected with me to provide more context to the test and further share her experience not only in testing & optimization for online fundraising, but her perspective having worked in the for-profit sector for much of her career prior.