Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2024

AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns In recent years, artificial intelligence (AI) has become an integral part of marketing strategies, revolutionizing how businesses engage with consumers.

Ethics 52

Ethics Marketing Marketing Culture 52

Marketing for the Modern Nonprofit

OCTOBER 2, 2023

Guest post by Jessica King at Getting Attention Powering a small nonprofit requires you to make the most of every marketing opportunity, big or small. That makes the Google Ad Grants program a big opportunity for nonprofits — even more so for small nonprofits that need all the marketing power they can get! Let’s get started!

Marketing 62

Marketing Marketing Advertising Participation and motivation 62

Nonprofit Marketing Insights by GlobalOwls

APRIL 10, 2021

10 Tips to Building Your Brand with Educational Videos. Check out how educational videos can help. Video marketing is the promotion of a product, service, or brand using videos. Customers will be able to choose products by watching videos, and video marketing will become the main promotion tool. . Just think about it.

Education 52

Education Education Production Advertising 52

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 148

Marketing Marketing Technology Universities 148

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 147

Marketing Marketing Technology Universities 147

Fundraising Coach

SEPTEMBER 8, 2023

In a time of heightened cell phone and social media usage, it’s no wonder brains are filtering out marketing messages, including those from your nonprofit—there’s a mess of them! So how do you make your marketing efforts stand out? Think about nonprofit marketing efforts like exercise.

Marketing 52

Marketing Marketing Advertising Recruitment 52

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 80

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 80

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 15, 2022

How to Get into Digital Marketing Without a College Degree? Digital Marketing is a profession that you can teach yourself. While a college degree might give you an advantage when applying for digital marketing jobs, it’s still possible for you to get a job without a degree. See how to get started. Learn the basics online.

Marketing 101

Marketing Marketing Advertising Education 101

NonProfit Leadership Alliance

JANUARY 3, 2023

One of the best ways to maximize your ROI on outreach is to cultivate your digital presence through marketing. While digital marketing is usually associated with the for-profit world, your social impact organization has just as much to gain from having a strong online identity. Collaborate with nonprofit influencers. Wrapping Up.

Marketing 76

Marketing Marketing Collaborations Public and Nonprofit Management 76

NonProfit Hub

AUGUST 21, 2020

The same thing goes for marketing. Every company or business organization has several ethical policies guiding advertising, pricing, competitive strategies, etc. Every party involved in a marketing deal has different expectations of how things should go, but marketing ethics guides them. . Market research .

Ethics 51

Ethics Marketing Marketing Advertising 51

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Marketing 78

Marketing Marketing Advertising Production 78

Stanford Social Innovation Review

JANUARY 30, 2024

By Claire Dunning In early 1926, Cafritz Construction placed an advertisement in The Washington Post celebrating the speed with which their “Life-time Homes” were selling in the Petworth neighborhood of Washington, DC. This particular advertisement included a list of reasons why Cafritz homes were so popular. As historian N.D.B.

Philanthropy 124

Philanthropy Public and Social Policy Advertising Universities 124

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 20, 2022

A read-a-thon is the perfect educational fundraiser because you can help students discover their love for reading while having them obtain pledges, based on the number of pages/books they can read in a month. Advertisement. Advertisement. Advertisement. Advertisement. Advertisement. Hold a Read-a-thon.

Non-Profits 75

Non-Profits Advertising Fundraising Fundraising 75

Selfish Giving

NOVEMBER 28, 2011

Join Hubspot and me for a FREE webinar on how to recruit more sponsors and corporate partners with inbound marketing this Thursday, December 1st at 1pm EST. On this blog and in Cause Marketing for Dummies I talk a lot about how blogging , social media and SEO can help nonprofits land more sponsors and corporate partners. Social Media.

Recruitment 233

Recruitment Marketing Marketing Education 233

Nonprofit Marketing Insights by GlobalOwls

JANUARY 20, 2024

Businesses, Nonprofits, and many others have also seen the power of TikTok marketing and are trying to get their videos seen on the platform. Here’s a guide to help you begin your TikTok marketing journey: 1. challenges, behind-the-scenes, educational content, humor). Not only Influencers are creating TikTok Content.

Collaborations 52

Collaborations Non-Profits Advertising Education 52

Pam Moore

MARCH 2, 2020

Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. When marketers treat their audiences and customers as humans, not just numbers, their goals can be obtained faster with an exponentially higher Return on Investment (ROI) for every marketing dollar spent.

Marketing 78

Marketing Marketing Activism Advertising 78

Nonprofit Marketing Insights by GlobalOwls

JUNE 19, 2023

A growing number of young people are looking at alternatives to college and learning about the exciting world of online business ideas as a result of increasing tuition expenses and changes in the labor market. Teenagers who choose an alternative educational path have the chance to get practical experience and start their professions early.

Education 52

Education Education Entrepreneurship Participation and motivation 52

Get Fully Funded

MARCH 6, 2023

But is it really worth that $100 to promote and attach your name to Suzie’s multilevel marketing opportunity? So you’re not asking them for a straight-up donation, even though you should educate them about your organization in some way and hopefully add them to your list of supporters. Probably not!) Other fun ideas. Cocktail party.

Fundraising 130

Fundraising Fundraising Advertising Nonprofits 130

Getting Attention

MAY 8, 2014

More often than not, the lack of investment in nonprofit marketing is fueled by a lack of resources: financial and talent. Nonprofit agency directors are so busy serving people that they can’t find the time or money to invest in quality marketing and storytelling initiatives. To educate the community about an important cause.

Marketing 94

Marketing Marketing Recruitment Advertising 94

Nonprofit Tech for Good

JUNE 17, 2020

This is the second of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Social media is in a constant state of change and without regular education in emerging trends, your nonprofit could be wasting valuable time and resources implementing outdated best practices.

Advertising 117

Advertising Nonprofits Education Education 117

Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2022

The Impact of Video in Your Marketing Strategy. Video is a big part of our lives, but how does it impact your marketing strategy and how can you get started? Are you keen to expand your brand’s reach through effective video marketing? Why Videos Are A Must For Marketing. Learn more in this article.

Marketing 52

Marketing Marketing Social Enterprise Social Enterprise 52

Nonprofit Tech for Good

MARCH 3, 2022

This is the third webinar in a series of three that are part of a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who register for all three webinars will earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good. You will then be sent an invoice for $30.

Advertising 98

Advertising Nonprofits Education Education 98

Selfish Giving

FEBRUARY 29, 2020

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements [Released 12/4/19] Contracts UBIT [Coming Soon!] We are entering into a cause marketing promotion in which our charity will receive a portion of the proceeds from the sale of each Sellco widget. SellCo sent us a draft contract to sign.

Law 147

Law Advertising Activism Charitable Organizations 147

Nonprofit Marketing Insights by GlobalOwls

JUNE 20, 2021

Video Marketing Tips For Nonprofit Organizations. Check out why you should add Video Marketing to your marketing mix and how to get started. Video marketing is one of the prominent methods to reach prospects. Marketers experts often use video as a medium to leverage their brand. Video Marketing Tips for Nonprofits.

Nonprofit Organizations 52

Nonprofit Organizations Nonprofit Organizations Marketing Marketing 52

Stanford Social Innovation Review

SEPTEMBER 15, 2022

Most of those who belong to the BoP live outside the formal economy and face unmet needs in basic areas such as food, financial services, and education. Examples include microcredit, affordable mobile phones, low-cost health care and education products, and mobile banking. Use Aspirational Narratives.

Production 112

Production Non-Profits Education Education 112

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 6, 2022

Launching a sustainability campaign gives you the opportunity to educate people, but how do you stand out? It is important to continue to spread awareness regarding climate change and that we educate people on what they can do to personally reduce their impact on the planet. Focus On Advertising. Check out the tips.

Advertising 52

Advertising Non-Profits Collaborations Education 52

Pam Moore

JANUARY 17, 2018

I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. Sign up for the webinar here -> Ge t a Grip on Facebook Marketing in 2018 – What You Need to Know!

Public and Social Policy 164

Public and Social Policy Advertising Marketing Marketing 164

Selfish Giving

MAY 10, 2010

It began with this tweet from fellow cause marketer Steve Drake : White Castle is selling a hamburger and onion scented candle in their restaurants and online for ten bucks with proceeds (good luck finding out how much, but this article says the promotion will raise $50,000) going to Autism Speaks. Which donation will do the greatest good?

Marketing 233

Marketing Marketing Food Health 233

Nonprofit Marketing Insights by GlobalOwls

AUGUST 4, 2023

5 Best Practices And Strategies To Obtain A Better Return On Investment Are you looking to improve your Marketing Return on Investment (ROI)? We have already talked about the importance of having a good marketing strategy for social networks. Next, we present some of the digital marketing strategies on social networks.

Advertising 52

Advertising Education Education Marketing 52

Selfish Giving

DECEMBER 4, 2019

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements Contract Issues [Coming Soon!] Our company is conducting its first ever cause marketing campaign. The regulations are also intended to help ensure that charities actually receive the funds in accordance with the advertised terms of the promotion.

Law 147

Law Non-Profits Advertising Charitable Organizations 147

NonProfit Leadership Alliance

APRIL 1, 2024

In this section, let’s explore how AI can revolutionize social work practices in three key areas: elder care, mental health support for veterans, and education for children on the autism spectrum. This tailored approach can help all children thrive in educational settings and develop the skills they need to succeed in life.

Ethics 52

Ethics Curriculum and Teaching Nonprofit Administration and Development Health 52

Nonprofit Marketing Insights by GlobalOwls

APRIL 21, 2023

Nowadays, however, digital marketing has allowed individuals from all around the world to seek out businesses that may not be in the exact area in which they live. More competition has emerged due to digital advertising as well, which can make building up your legal firm challenging. What is SEO?

Law 52

Law Advertising Marketing Marketing 52

Nonprofit Marketing Insights by GlobalOwls

MAY 2, 2023

Social media marketing for nonprofits can be tricky. With limited volunteers and small budgets, several nonprofits aren’t able to “invest” in paid social media advertising. Still, social media is one of the best marketing channels for philanthropic organizations. The answer is simple.

Non-Profits 98

Non-Profits Charitable Organizations Collaborations Health 98

Nonprofit Marketing Insights by GlobalOwls

JANUARY 23, 2024

Education and Research : These tools can visualize scientific concepts or historical events, aiding in education and research. Marketing and Advertising : For creating unique visuals for campaigns based on specific themes or messages. Benefits and Challenges Benefits : Speeds up the creative process.

Ethics 52

Ethics Technology Education Education 52

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. It’s empowerment, inspiration, education and the list goes on. SoundCloud.

Marketing 113

Marketing Marketing Foundations Leadership 113

Selfish Giving

JULY 29, 2010

Educated and influential among friends and family. Forrester’s “wait and see&# findings on location-based marketing (LBM) are not new. Forrester’s “wait and see&# findings on location-based marketing (LBM) are not new. Educated mavens. Mostly male. You can check out the executive summary here.

Marketing 189

Marketing Marketing Retail Education 189

Bloomerang

OCTOBER 23, 2023

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. Fundraisers use danger messages because marketing data often—though not always—shows they’re highly effective compared with positive messages.

Advertising 90

Advertising Philanthropy Education Marketing 90