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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. What about the ethical implications of using Facebook?

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The Social Impact Investment Mirage

Stanford Social Innovation Review

The False Binary Between For-profits and Nonprofits: Where the Troubles Begin. We decided early on to incorporate NeedsList as a for-profit, purpose-driven company. We bought into the notion that a for-profit company was the way to scale and achieve impact. We weren’t alone. ” Investors interrogated our decision. .”

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10 Ways Funders Can Address Generative AI Now

Stanford Social Innovation Review

At the same time, the National Institute of Standards and Technology (NIST) AI Risk Management Framework offers a good start, but is by design “non-sector-specific” and will need to be significantly customized for different audiences. The AI field is currently dominated by private companies with profit incentives.

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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

Here are four reasons why: 1) Nonprofits have been advertising Facebook for free to untold millions for years, and Facebook has yet to return the favor. Facebook has been around six years now and is extremely profitable. After the Page is set-up it takes very little time to manage. asking their supporters to “Become a Fan!

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Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 60) Search « Is Direct Mail Dying or Dead?

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How to build deeper connections with your donors using surveys

iMarketSmart

A year later, they re-sent to the non-responders. 2] In one experiment, explaining that asking people to sign a petition was, ultimately, just a way to get either customers (for-profit) or donations (nonprofit) had little impact on the rating of for-profit organizations. Management Science, 65 (9), 4049-4062. [18]

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Four Reasons Why Nonprofits Should Reconsider Facebook

Nonprofit Tech for Good

1) Nonprofits have been advertising Facebook for free to untold millions for years, and Facebook has yet to return the favor. Essentially, nonprofits have been advertising Facebook to untold millions for free helping it become the powerhouse that it is today – the largest, most active social networking website on the Web.