Pam Moore

JUNE 29, 2016

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Key differentiators for how the Facebook boosted post differentiates from other Facebook advertising options. How to set yourself up for success with Facebook advertising. Pros and cons of using the Facebook boosted post. SoundCloud.

Advertising 113

Advertising Foundations Marketing Marketing 113

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 202

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 202

Nonprofit Marketing Insights by GlobalOwls

MARCH 27, 2024

The Small Business Blueprint for Digital Marketing Success Today’s market presents a challenging environment for small businesses, which must distinguish themselves in a crowded field where many competitors have larger budgets and more resources.

Marketing 52

Marketing Marketing Advertising Foundations 52

Stanford Social Innovation Review

JANUARY 30, 2024

By Claire Dunning In early 1926, Cafritz Construction placed an advertisement in The Washington Post celebrating the speed with which their “Life-time Homes” were selling in the Petworth neighborhood of Washington, DC. This particular advertisement included a list of reasons why Cafritz homes were so popular.

Philanthropy 125

Philanthropy Public and Social Policy Advertising Universities 125

Pam Moore

JULY 18, 2016

The only guarantee we have today with the social networks and digital marketing is change. Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality blog will help separate any marketer and business from the crowd of status quo. They are two very different things.

Foundations 113

Foundations Advertising Marketing Marketing 113

Pam Moore

MAY 14, 2017

As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. The best marketers know that authentic and emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans!

Foundations 166

Foundations Advertising Marketing Marketing 166

Pam Moore

NOVEMBER 14, 2017

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018. I got ya' covered.

Marketing 158

Marketing Marketing Advertising Foundations 158

Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2024

AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns In recent years, artificial intelligence (AI) has become an integral part of marketing strategies, revolutionizing how businesses engage with consumers.

Ethics 52

Ethics Marketing Marketing Culture 52

Marketing for the Modern Nonprofit

OCTOBER 2, 2023

Guest post by Jessica King at Getting Attention Powering a small nonprofit requires you to make the most of every marketing opportunity, big or small. That makes the Google Ad Grants program a big opportunity for nonprofits — even more so for small nonprofits that need all the marketing power they can get! We’re here to help!

Marketing 62

Marketing Marketing Advertising Participation and motivation 62

Kivi's Nonprofit Communications Blog

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. Your carefully nurtured marketing efforts will yield fruitful results. Plants need oxygen to survive, and marketing needs funds to thrive. Creating the marketing budget What will you need?

Finance 73

Finance Marketing Marketing Advertising 73

Selfish Giving

MARCH 8, 2023

I'm basing my post today on a great article written by Joshua Nite at Top Rank Marketing. He shared this quote: “Advertising is not persuasion, it is publicity. How to do cause marketing with purveyors of carrots, beets, and onions. ? Marketing Your Cause 1. They are new leads! It's worth a read! ? Start with these five.

Public and Nonprofit Management 130

Public and Nonprofit Management Marketing Marketing Production 130

Nonprofit Marketing Insights by GlobalOwls

JANUARY 18, 2024

Maximizing Digital Marketing ROI With Smart IT Investments Businesses seek digital marketing ROI to remain competitive. This article explores key areas where IT investments enhance digital marketing success, including user-friendly websites, mobile apps , and advanced analytics. Without it, campaigns falter.

Marketing 52

Marketing Marketing Informational Technology Technology 52

Selfish Giving

JANUARY 8, 2020

Burger King Teaches You How to Do Cause Marketing Wrong 4. How to Leverage Influencer Marketing: A Guide to Take Your Organization's Awareness to the Next Level 6. Corporate Partnerships & The Law: Advertising Disclosures 9. How Corporate Foundations and CSR Need to Evolve to be More Effective Partners with Nonprofits 10.

Management 130

Management Marketing Marketing Law 130

NonProfit Leadership Alliance

FEBRUARY 21, 2024

Adaptability is the final pillar of the foundation: the synthesis of collaboration, respect, and a commitment to learning. milesnla 2024-02-14T09:58:16-06:00 Programmatic Advertising for Nonprofits: The Ultimate Guide milesnla 2024-02-14T09:58:16-06:00 February 14, 2024 | 0 Comments When it comes to nonprofit marketing, efficiency is key.

Health 228

Health Public and Social Policy Public and Nonprofit Management Culture 228

NonProfit Leadership Alliance

JULY 10, 2023

This cost includes marketing and recruiting for the position, the extra time it takes for other staff to adopt and complete the tasks to stay on target, and training the new employee. Meet the Author: Micahel Ash, MA, CNP, PCM, PMP Michael Ash is a seasoned marketing and nonprofit professional with 15 years of experience.

Retention 174

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 174

Kivi's Nonprofit Communications Blog

APRIL 15, 2020

I know a lot of you are wondering how you should be handling your marketing and fundraising efforts right now. Park Foundations. You are not alone in being concerned. Brands from every industry are not sure how they should proceed. And remember: There is no such thing as a “non-COVID essential” charity. Animal Shelters.

Advertising 89

Advertising Foundations Marketing Marketing 89

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 27, 2023

From Concept to Campaign: How Referral Program Templates Streamline Your Marketing Strategy Discover the transformative power of referral program templates in modern marketing. Chapters Understanding Referral Programs and Their Benefits Referral marketing is a clever strategy where happy customers become your business advocates.

Marketing 52

Marketing Marketing Collaborations Foundations 52

Selfish Giving

NOVEMBER 29, 2023

According to Brian, focus on marketing people first and salespeople second. How to do cause marketing with a luxury car company and its superfans. This donation drive happens outside businesses, so it's definitely cause marketing, in my opinion. Marketing Your Cause 1. Should your nonprofit be advertising on.napkins?

Homelessness 130

Homelessness Public and Nonprofit Management Environmental Finance 130

Selfish Giving

JANUARY 4, 2010

It’s the beginning of a new year so let’s start fresh by defining what exactly cause marketing is.**. Keep in mind that this is my definition of cause marketing. Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. Cause marketing is a conduit to earning their favor.

Marketing 260

Marketing Marketing Production Advertising 260

Selfish Giving

AUGUST 19, 2020

Former Trump crony Michael Cohen really needs to read Karen Wu's Corporate Partnership & The Law series - especially the post on advertising disclosures ! Marketing Your Cause 1. Fortunately, Harvard Business School and Multiple Myeloma Research Foundation have published a playbook to help them survive. Cool Jobs in Cause 1.

Medical 130

Medical Health Marketing Marketing 130

Pam Moore

NOVEMBER 12, 2017

Are you a digital or social marketer wanting to progress in your business and marketing career? Before you even think about how you are going to tweet, snap, live video stream or tell stories on Instagram, you better nail the business goals and have more than a 101 level understanding of business and marketing. Click To Tweet.

Marketing 166

Marketing Marketing Advertising Foundations 166

Pam Moore

JUNE 6, 2017

Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals. Developing and launching a Facebook advertisement is easy and only takes a few minutes. Developing and launching a Facebook advertisement is easy and only takes a few minutes. With more than 1.28

Advertising 167

Advertising Marketing Marketing Foundations 167

Pam Moore

MAY 9, 2016

Every smart and savvy marketing and business leader knows the power of branding. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! I share with you 8 foundations for integrating emotion into your branding strategies. Are You Ready ?”

Foundations 113

Foundations Participation and motivation Advertising Marketing 113

Pam Moore

AUGUST 2, 2017

Tired of spinning your social wheels trying to market your business on Facebook? 6 foundational pillars for success for Facebook marketing for business. 6 foundational pillars for success for Facebook marketing for business. Want the blueprint for social marketing success right now? Grab your seat right now.

Marketing 165

Marketing Marketing Foundations Community Development 165

Pam Moore

SEPTEMBER 18, 2016

Are you a digital or social marketer wanting to progress in your business and marketing career? Before you even think about how you are going to tweet, snap, live video stream or tell stories on Instagram, you better nail the business goals and have more than a 101 level understanding of business and marketing.

Marketing 167

Marketing Marketing Foundations Advertising 167

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to leverage visual marketing and social media to humanize your brand during the holidays. either you are ready or you’re not!

Marketing 165

Marketing Marketing Retail Advertising 165

Pam Moore

APRIL 14, 2017

billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. One very important factor for success on any social network including Facebook, is visual marketing. Marketers are getting smarter at using visuals. With more than 1.23

Advertising 167

Advertising Activism Marketing Marketing 167

The Killoe Group

MARCH 14, 2023

It’s important to have an effective event fundraising marketing plan to save time and execute flawless fundraisers. In order for it to be a success, the event needs to be marketed effectively before, during, and even after all of the guests have gone home. What marketing channels should we use?

Marketing 52

Marketing Marketing Fundraising Fundraising 52

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

Marketing 160

Marketing Marketing Advertising Values 160

Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

The integration of ecommerce analytics into daily operations enables retailers to make data-driven decisions quickly , adapting to market trends and consumer behaviors as they occur. Choosing the Right Metrics and KPIs Selecting appropriate metrics and KPIs is foundational for an effective e-commerce profit dashboard.

Retail 52

Retail Retention Advertising Values 52

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Marketing 167

Marketing Marketing Public and Social Policy Values 167

Pam Moore

AUGUST 13, 2019

As the digital and social web gets louder and more crowded, marketers are always looking for new ways to better connect with their audiences and communities in a meaningful, authentic and memorable way. These approaches to branding were invented and used by smart marketers long before Instagram, Facebook, Twitter, LinkedIn and blogging.

Foundations 60

Foundations Production Advertising Marketing 60

Selfish Giving

SEPTEMBER 12, 2011

Emotion is important to all types of fundraising, including cause marketing. Today, at Marshall’s a cashier held up a sneaker-shaped pinup and asked me to donate to the Juvenile Diabetes Research Foundation. Still, asking for shoppers to support Juvenile Diabetes Research Foundation isn’t a bad cause marketing pitch.

Disaster Relief 275

Disaster Relief Marketing Marketing Children 275

Pam Moore

MARCH 2, 2020

Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. When marketers treat their audiences and customers as humans, not just numbers, their goals can be obtained faster with an exponentially higher Return on Investment (ROI) for every marketing dollar spent.

Marketing 78

Marketing Marketing Activism Advertising 78

Pam Moore

JUNE 2, 2017

How to market your business using a Facebook Group. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Facebook Advertising Foundations: 5 Things You Must Do Before Spending a Dime. Facebook Advertising Policies in a Nutshell. When to use a Facebook Business Page. Need more help? SoundCloud.

Advertising 167

Advertising Production Foundations Marketing 167

Selfish Giving

NOVEMBER 3, 2010

CheckPoints , a new iPhone application, allows you to check-in to retail locations and view advertised products. Just think of the potential for cause marketing. You check-in to a store and part of the advertised products featured are cause products. Maybe for a week in October “pink&# products are featured by Checkpoints.

Retail 214

Retail Marketing Marketing Manufacturing 214

Pam Moore

NOVEMBER 23, 2016

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. Smart and savvy marketers know they can even use Facebook Live to conduct customer research as well as increase leads and sales! Facebook Advertising Foundations: Do These 5 Things Before Spending a Dime

Advertising 167

Advertising Technology Foundations Marketing 167