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Digital Advertising: Maximizing Reach and ROI

Nonprofit Marketing Insights by GlobalOwls

Digital Advertising: Maximizing Reach and ROI In the competitive and ever-changing marketing and communications landscape, digital advertising connects businesses with their target audience. Chapters Understanding Digital Advertising Digital advertising is the act of promoting products or services through online platforms.

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How Global Talent Enriches a Global Health Organization

NonProfit Leadership Alliance

These are the pillars on which we build our organizational culture: Inclusive collaboration, respect, commitment to learning and adaptability. Consider these four pillars to build a culture in which everyone feels welcome: Four Pillars to Build an Inclusive Culture Inclusive collaboration is the key to success.

Health 233
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AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns

Nonprofit Marketing Insights by GlobalOwls

AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns In recent years, artificial intelligence (AI) has become an integral part of marketing strategies, revolutionizing how businesses engage with consumers.

Ethics 52
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Keeping the Dream Team: Unleashing the Power of Employee Retention in Nonprofits

NonProfit Leadership Alliance

This cost includes marketing and recruiting for the position, the extra time it takes for other staff to adopt and complete the tasks to stay on target, and training the new employee. Encourage collaboration and celebrate achievements to create a sense of belonging and shared purpose.

Retention 178
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From Concept to Campaign: How Referral Program Templates Streamline Your Marketing Strategy

Nonprofit Marketing Insights by GlobalOwls

From Concept to Campaign: How Referral Program Templates Streamline Your Marketing Strategy Discover the transformative power of referral program templates in modern marketing. Chapters Understanding Referral Programs and Their Benefits Referral marketing is a clever strategy where happy customers become your business advocates.

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Walmart Heirs Bet Big on Journalism

NonProfit Quarterly

Walton…and individual family foundations have directed tens of millions of dollars to support journalists, newsrooms, and journalism organizations. The foundation board is legally independent of Walmart. Journalists and outlets—including Civil Eats—who receive support from the foundation have full editorial control over their content.”

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Cracking into corporate giving

Candid

Sponsorships are a form of advertising in which companies pay to be associated with certain nonprofit events. . Cause-related marketing is a mutually beneficial collaboration designed to promote the corporation’s sales and the nonprofit’s cause. . Sometimes companies base their giving on a CEO's favorite cause. .