Nonprofit Marketing Insights by GlobalOwls

MARCH 12, 2024

AI Ethics in Marketing: Addressing Bias, Privacy, and Transparency Challenges in AI-Powered Campaigns In recent years, artificial intelligence (AI) has become an integral part of marketing strategies, revolutionizing how businesses engage with consumers.

Ethics 52

Ethics Marketing Marketing Culture 52

Pam Moore

MAY 14, 2017

As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. The best marketers know that authentic and emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans!

Foundations 166

Foundations Advertising Marketing Marketing 166

Pam Moore

NOVEMBER 14, 2017

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018. I got ya' covered.

Marketing 158

Marketing Marketing Advertising Foundations 158

Bloomerang

MARCH 10, 2023

Today’s question comes from a nonprofit employee who wants advice on whether it’s okay to apply for a corporate grant and sponsorship at the same time: Is it okay to make an ask for a sponsorship (say, for an event) from a corporation AND separately to that corporation’s independent charitable foundation? – – Too Greedy?

Homelessness 113

Homelessness Foundations Values Advertising 113

Nonprofit Marketing Insights by GlobalOwls

JANUARY 18, 2024

Maximizing Digital Marketing ROI With Smart IT Investments Businesses seek digital marketing ROI to remain competitive. This article explores key areas where IT investments enhance digital marketing success, including user-friendly websites, mobile apps , and advanced analytics. Without it, campaigns falter.

Marketing 52

Marketing Marketing Informational Technology Technology 52

Marketing for the Modern Nonprofit

OCTOBER 2, 2023

Guest post by Jessica King at Getting Attention Powering a small nonprofit requires you to make the most of every marketing opportunity, big or small. That makes the Google Ad Grants program a big opportunity for nonprofits — even more so for small nonprofits that need all the marketing power they can get! We’re here to help!

Marketing 62

Marketing Marketing Advertising Participation and motivation 62

Kivi's Nonprofit Communications Blog

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. Your carefully nurtured marketing efforts will yield fruitful results. Plants need oxygen to survive, and marketing needs funds to thrive. Creating the marketing budget What will you need?

Finance 73

Finance Marketing Marketing Advertising 73

Nonprofit Marketing Insights by GlobalOwls

APRIL 26, 2024

The integration of ecommerce analytics into daily operations enables retailers to make data-driven decisions quickly , adapting to market trends and consumer behaviors as they occur. Choosing the Right Metrics and KPIs Selecting appropriate metrics and KPIs is foundational for an effective e-commerce profit dashboard.

Retail 52

Retail Retention Advertising Values 52

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Marketing 167

Marketing Marketing Public and Social Policy Values 167

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 27, 2023

From Concept to Campaign: How Referral Program Templates Streamline Your Marketing Strategy Discover the transformative power of referral program templates in modern marketing. Chapters Understanding Referral Programs and Their Benefits Referral marketing is a clever strategy where happy customers become your business advocates.

Marketing 52

Marketing Marketing Collaborations Foundations 52

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

Marketing 160

Marketing Marketing Advertising Values 160

Kivi's Nonprofit Communications Blog

JULY 23, 2020

View it, instead, as a foundation for getting your message out and starting conversations around the news coming out of your organization. Same goes for daily papers and TV stations in mid-size to large markets. Also don’t forget about local radio for paid advertising if it would be relevant.

Values 99

Values Advertising Associations Leadership 99

Pam Moore

MAY 9, 2016

Every smart and savvy marketing and business leader knows the power of branding. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! I share with you 8 foundations for integrating emotion into your branding strategies. Are You Ready ?”

Foundations 113

Foundations Participation and motivation Advertising Marketing 113

Pam Moore

MARCH 2, 2020

Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. When marketers treat their audiences and customers as humans, not just numbers, their goals can be obtained faster with an exponentially higher Return on Investment (ROI) for every marketing dollar spent.

Marketing 78

Marketing Marketing Activism Advertising 78

Pam Moore

JUNE 2, 2017

Or maybe you have a Facebook business Group but it's not delivering any value for your business. How to market your business using a Facebook Group. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Facebook Advertising Foundations: 5 Things You Must Do Before Spending a Dime. Need more help?

Advertising 167

Advertising Production Marketing Marketing 167

Pam Moore

AUGUST 13, 2019

As the digital and social web gets louder and more crowded, marketers are always looking for new ways to better connect with their audiences and communities in a meaningful, authentic and memorable way. These approaches to branding were invented and used by smart marketers long before Instagram, Facebook, Twitter, LinkedIn and blogging.

Foundations 60

Foundations Production Advertising Marketing 60

Pam Moore

JULY 22, 2020

SocialZoomFactor · 10 Reasons You Need an Audience First Marketing Strategy. If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. This is why your marketing foundation must be based upon an AUDIENCE FIRST marketing strategy.

Marketing 78

Marketing Marketing Values Advertising 78

Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!

Marketing 78

Marketing Marketing Values Production 78

Bloomerang

MARCH 10, 2023

Today’s question comes from a nonprofit employee who wants advice on whether it’s okay to apply for a corporate grant and sponsorship at the same time: Is it okay to make an ask for a sponsorship (say, for an event) from a corporation AND separately to that corporation’s independent charitable foundation? – – Too Greedy?

Homelessness 53

Homelessness Foundations Values Advertising 53

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget their core business and marketing goals. They lack basic business, digital marketing and social media marketing knowledge and experience. We must ask WHY. Is it human nature?

Marketing 113

Marketing Marketing Advertising Technology 113

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. It’s value received. 7 Foundational Steps to Build Your Personal Brand.

Marketing 113

Marketing Marketing Foundations Leadership 113

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Value Received. It's value received.

Foundations 167

Foundations Leadership Values Production 167

Pam Moore

AUGUST 3, 2016

However, where Snapchat has struggled is expanding the demographic as well as presenting a solid value proposition that is both affordable and understandable for brands working in the business to business (B2B) space. You can’t argue with the fact that Facebook owns Instagram and features such as the advertising platform are integrated.

Advertising 113

Advertising Non-Profits Foundations Marketing 113

Selfish Giving

JANUARY 27, 2021

Grocery chain Krogers is reviewing its list of nonprofit partners after it unwittingly supported a group that's "not aligned with the company's values." Marketing Your Cause 1. Corporate Partnerships Sales & Activation Coordinator, Arizona Sports Foundation , Scottsdale, AZ ($47k - $64k) 3. It may help make your case! ??

Advertising 130

Advertising Children Food Management 130

Pam Moore

AUGUST 23, 2017

Maybe up your game with Facebook marketing and do something your competition hasn't figured out yet? . Best practices for brand building using Messenger advertising and more. This is a value packed webinar offering tangible advice and strategies. Want the blueprint for social marketing success right now?

Advertising 164

Advertising Marketing Marketing Technology 164

Nonprofit Marketing Insights by GlobalOwls

AUGUST 3, 2023

AI will probably not replace you as an Advertising Marketer, but someone that uses AI and other marketing tools more efficiently might. AI Ad Copy Generators can help you unlock your creativity and come up with catchy, attention-grabbing marketing copy for your ads. Here are three main benefits: 1.

Advertising 52

Advertising Marketing Marketing Technology 52

Nonprofit Marketing Insights by GlobalOwls

MAY 11, 2023

How Marketing Intelligence can help Brands stay ahead of the conversation Marketing intelligence is a powerful tool that can give brands a competitive edge. Marketing intelligence is the key to this success. Additionally, we will share best practices for utilizing marketing intelligence and common pitfalls to avoid.

Marketing 52

Marketing Marketing Activism Production 52

The Charity CFO

SEPTEMBER 22, 2022

In fact, government grants provide up to 10x more money to nonprofits than private foundation grants (see below). Private Foundation Grants. While government grants may dwarf gifts from private foundations , foundations still gave over $90 billion in 2021, so there is plenty of foundation money to go around!

Nonprofit governance and management 98

Nonprofit governance and management Governance Public and Nonprofit Management Nonprofits 98

Pam Moore

OCTOBER 18, 2016

I recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. The worst part is that the primary idea and foundation this person offered was to leverage content from other people. Content marketing is no different. being relevant? solving problems?

Advertising 167

Advertising Foundations Leadership Law 167

Nonprofit Megaphone

SEPTEMBER 28, 2023

Google offers any eligible nonprofit $10,000 per month in search advertising, providing small organizations with expensive real estate on the world’s most popular website — for free. The Walmart Foundation Walmart’s impact on small businesses and organizations has at times been a matter of contention.

Nonprofit governance and management 52

Nonprofit governance and management Foundations Public and Nonprofit Management Nonprofits 52

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget their core business and marketing goals. They lack basic business, digital marketing and social media marketing knowledge and experience. We must ask WHY. Is it human nature?

Marketing 78

Marketing Marketing Technology Leadership 78

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 12, 2023

Within the vast landscape of SEO services, understanding the true value of organic search is essential. Organic search results are listings on search engine pages that appear due to their relevance to the search terms rather than advertisements. After all, organic search holds the power to drive sustainable growth.

Advertising 52

Advertising Values Production Foundations 52

Pam Moore

MARCH 2, 2020

Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. When marketers treat their audiences and customers as humans, not just numbers, their goals can be obtained faster with an exponentially higher Return on Investment (ROI) for every marketing dollar spent.

Activism 78

Activism Advertising Foundations Marketing 78

Nonprofit Marketing Insights by GlobalOwls

JANUARY 14, 2023

The following are some of the reasons to make sure you’re allocating a significant chunk of your marketing budget to your organic traffic and rankings this year. . SEO Isn’t Affected by Market Conditions. SEO , as far as your traffic is concerned, isn’t affected by the conditions of the larger market. It’s Relatively Low-Cost.

Advertising 52

Advertising Marketing Marketing Foundations 52

Nonprofit Marketing Insights by GlobalOwls

MAY 20, 2023

A product launch represents an opportunity to make a strong first impression, capture the attention of your target audience, and differentiate your offering in a competitive market. By understanding their needs and desires, you can tailor your product and marketing strategies accordingly, increasing the likelihood of a positive response.

Production 52

Production Activism Values Advertising 52

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

Themes also connect deeply held values around meaningful causes that resonate attendees and build authentic engagement – like sustainability, inclusion, community support and more. And finally diverse advertising also assists discovery – promoted social posts target interest-based buyer personas optimized for conversion actions.

Technology 52

Technology Production Advertising Values 52

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 9, 2021

In this case, the non-profit the investor is donating to shares similar values to the investor’s personal values and the values shared across companies in their portfolio. This is how they regain the value from their investment. . Most investors don’t advertise this at all. . Top Digital Marketing Tools.

Non-Profits 98

Non-Profits Philanthropy Values Environmental 98