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Giving vs. Sharing: The Power of Community in Major Gifts Fundraising

iMarketSmart

Giving helps “those people.” Sharing helps “us.” Sharing is communal. It means being part of a group, a partnership, a community. He is part of a community of beneficiaries.) The gift helps those in another country rebuild after an earthquake. It isn’t sharing because it isn’t communal. It is mutual.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. Communication and sex effects in a five‐person prisoner’s dilemma game. But he’s struggling.

Values 89
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Dr. James Explains How Asking Permission Sets the Stage for “The Ask”

iMarketSmart

More time can help. More time can help. The power of the preliminary “yes” Asking for permission with a delay triggers another behavioral reaction. People tend to predict they will help. This prediction is higher than the actual help they would have given if asked immediately. They can require more thought.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. Communication and sex effects in a five‐person prisoner’s dilemma game. But he’s struggling.

Values 52